📌 Core Information
🔹 Job Title: Sr. Copywriter (Project-based)
🔹 Company: Greenpark
🔹 Location: Makati City, Makati, Philippines (Remote)
🔹 Job Type: Project-based
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (with occasional on-site collaboration)
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality, engaging, and on-brand content for various mediums
- Collaborating closely with the creative production team to ensure consistent quality and messaging
- Maintaining and elevating Greenpark's creative standards across all projects
- Contributing to brainstorming sessions and presenting innovative ideas
- Staying updated on writing trends and techniques to continuously improve skills
ASSUMPTION: This role requires a strong portfolio showcasing diverse writing samples and a proven track record in copywriting. Familiarity with user experience design principles and storytelling techniques is also expected.
📋 Key Responsibilities
✅ Write engaging and persuasive copy for various mediums, including video scripts, digital collateral, branding, advertising, social media, websites, and proposals
✅ Collaborate with the creative production team, including the social media team, to craft copy and contribute content ideas, ensuring accuracy and high standards
✅ Develop brand manifestos and define brand language, voice, and tone for clients, applying these to all creative assets
✅ Work with designers to create visually appealing ads that showcase the creative concept
✅ Engage in brainstorming sessions and present new ideas and concepts
✅ Stay updated on writing trends, principles, and techniques, and utilize user experience design and storytelling principles to make educated copywriting decisions
✅ Defend copy decisions with a user-first rationale and demonstrate excellent communication skills
ASSUMPTION: This role may require working on multiple projects simultaneously, managing deadlines, and maintaining a high level of creativity and productivity under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 2-5 years of proven experience in copywriting, advertising, or a related field
Required Skills:
- Excellent written and verbal communication skills in English
- Strong portfolio showcasing diverse writing samples
- Proven ability to create engaging and persuasive copy for various mediums
- Familiarity with user experience design principles and storytelling techniques
- Ability to work collaboratively and independently, managing multiple projects and deadlines
Preferred Skills:
- Fluency in additional languages (Tagalog, Spanish, or other regional languages)
- Experience working with global brands or in a multicultural environment
- Familiarity with content management systems (CMS) and project management tools
ASSUMPTION: Candidates with a background in digital marketing, advertising agencies, or in-house marketing teams may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: PHP 45,000 - 60,000 per month (based on experience and industry standards for mid-level copywriters in the Philippines)
Benefits:
- Remote work flexibility
- Opportunities for professional growth and development
- Health insurance and other employee benefits (details to be confirmed)
Working Hours: Full-time (40 hours per week), with flexible hours and occasional on-site collaboration
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level copywriters in the Philippines. Actual compensation may vary based on the candidate's experience, skills, and the project's scope.
📌 Applicant Insights
🔍 Company Context
Industry: Greenpark is a global, award-winning digital agency specializing in omnichannel search and social content, enabled by the latest tech and AI innovations to connect with consumers where it matters most.
Company Size: Greenpark has 201-500 employees worldwide, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Greenpark was founded in 2015 and has since grown to become a leading digital content partner for global brands.
Company Description:
- Greenpark specializes in creating amazing content that people and algorithms love
- The company offers integrated digital content squads embedded into organizations to amplify global brands' digital ecosystems
- Greenpark has a global client portfolio, including Unilever, Campari Group, AIA, Sanofi, Nestle, and more
Company Specialties:
- Omnichannel search and social content
- AI-enabled content creation
- Creative production and digital PR
- Content strategy, analytics, and data-driven insights
Company Website: greenpark.digital
ASSUMPTION: Greenpark's global presence and diverse client portfolio offer exciting opportunities for copywriters to work on various projects and gain exposure to different industries.
📊 Role Analysis
Career Level: This role is suitable for mid-level copywriters with 2-5 years of experience, seeking to grow their careers in a dynamic and creative environment.
Reporting Structure: The Sr. Copywriter reports to and advises the Associate Creative Director.
Work Arrangement: This role is project-based, with a mix of remote work and occasional on-site collaboration.
Growth Opportunities:
- Expanding creative skills and expertise through working on diverse projects
- Gaining experience in managing teams and mentoring junior copywriters
- Potential career progression to Creative Director or similar leadership roles
ASSUMPTION: The project-based nature of this role may offer varied workloads and opportunities to work on high-profile campaigns, contributing to professional growth and development.
🌍 Location & Work Environment
Office Type: Greenpark has multiple global hub offices, with this role primarily based in Makati City, Philippines, but offering remote work flexibility.
Office Location(s): Greenpark's offices are located in London, New York, Cape Town, Singapore, Jakarta, and São Paulo.
Geographic Context:
- Makati City is the main financial and commercial hub of the Philippines, offering a vibrant and dynamic work environment
- The remote work arrangement allows for a flexible work-life balance and reduced commuting time
- Greenpark's global presence provides opportunities for collaboration with international teams
Work Schedule: Full-time (40 hours per week), with flexible hours and occasional on-site collaboration
ASSUMPTION: The remote work arrangement may require self-motivation, time management skills, and the ability to work independently while maintaining open lines of communication with the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Creative brief and portfolio review with the Creative Director or Associate Creative Director
- Final interview and discussion of next steps
Key Assessment Areas:
- Portfolio and writing samples
- Communication and presentation skills
- Cultural fit and alignment with Greenpark's values
- Problem-solving and critical thinking skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing diverse writing samples, including brand manifestos, advertising campaigns, and social media content
- Be ready to discuss your creative process, writing inspirations, and how you approach user experience design and storytelling
ATS Keywords: Copywriter, Creative Concepts, Branding, Advertising, Social Media, User Experience Design, Storytelling, Collaboration, Project-based
ASSUMPTION: Greenpark's application process may vary depending on the specific project and the candidate's background and skills.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- Project management tools like Asana, Trello, or Jira
- Design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Sketch
- Collaboration tools like Google Workspace (Docs, Sheets, Slides) or Microsoft Office
ASSUMPTION: Familiarity with these tools is not required but may be an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- We Strive Acting Together With Kindness
- Creativity and Innovation
- Collaboration and Teamwork
- Accountability and Ownership
Work Style:
- Self-motivated and proactive
- Collaborative and open to feedback
- Adaptable and comfortable working in a dynamic, global environment
- Results-driven and committed to delivering high-quality work
Self-Assessment Questions:
- Do you align with Greenpark's value of 'We Strive Acting Together With Kindness'?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a dynamic, collaborative environment and enjoy working on diverse projects?
ASSUMPTION: Greenpark values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to different brand voices and styles for various clients
- Working effectively in a remote, global team environment
- Keeping up with the latest writing trends, techniques, and tools
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to in-house marketing roles, this project-based position offers more varied workloads and opportunities to work on diverse campaigns
- Unlike agency roles, this position focuses on long-term projects rather than short-term campaigns, providing more stability and continuity
- Career progression in this role may follow a path similar to that of a Creative Director or similar leadership roles within Greenpark
ASSUMPTION: The specific nature of this project-based role may differ from other copywriting positions, offering unique opportunities and challenges.
📝 Sample Projects
- Developing a brand manifesto and defining the brand voice and tone for a new product launch
- Creating engaging and persuasive advertising campaigns for a range of clients, from consumer goods to B2B services
- Writing compelling social media content that resonates with target audiences and drives engagement
ASSUMPTION: These sample projects are intended to illustrate the diverse range of work that a Sr. Copywriter at Greenpark might encounter.
❓ Key Questions to Ask During Interview
- Can you describe the typical project timeline and milestones for this role?
- How does Greenpark support the professional growth and development of its copywriters?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Greenpark foster a culture of collaboration and innovation?
- What are the most rewarding aspects of working on project-based campaigns at Greenpark?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, Greenpark's company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing diverse writing samples, including brand manifestos, advertising campaigns, and social media content
- Be ready to discuss your creative process, writing inspirations, and how you approach user experience design and storytelling during the interview
- Follow up with Greenpark's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
