📌 Core Information
- Job Title: Sr. Copywriter (Remote)
- Company: Lifeforce
- Location: Santa Monica, California, United States
- Job Type: Full Time
- Category: Marketing & Advertising
- Date Posted: May 9, 2025
- Experience Level: 6-8 years (Mid-Senior level)
- Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Developing compelling copy for a leading longevity medicine program
- Collaborating cross-functionally to create integrated marketing campaigns
- Leveraging AI tools to enhance content creation and ideation
- Maintaining brand voice consistency across multiple platforms
ASSUMPTION: This role requires a strong understanding of both creative and performance copywriting, with a focus on direct response content. Experience in early or growth-stage companies is preferred, as the role involves working in a fast-paced environment.
📋 Key Responsibilities
- 📝 Content Creation: Own the development of copy that compels health-conscious individuals to become Lifeforce members
- 🎯 Campaign Messaging: Deliver high-impact, high-quality work across multiple formats, aligning copy with business goals and campaign objectives
- 🤝 Collaboration: Work closely with the CMO, creative, and growth teams to drive content creation and shape brand messaging strategy
- 📚 Research & Editing: Gather information, proofread, and edit content to ensure accuracy, grammar, and brand guideline consistency
- 🔄 Project Management: Prioritize tasks and meet deadlines in a fast-paced environment, taking on multiple complex projects simultaneously
- 🤖 AI Integration: Leverage AI-powered writing tools to streamline copywriting, content planning, and headline testing
🎯 Required Qualifications
- 📜 Education: Degree in English, Journalism, Marketing, or related field
- 🕒 Experience: 6-8 years of experience in both creative and performance copywriting, ideally within early- or growth-stage companies
- 🛠️ Skills:
- Proven ability to lead copy for integrated marketing campaigns
- Strong research skills and ability to gather information
- Exceptional writing skills, attention to detail, and ability to proofread and edit own work
- Ability to work collaboratively and take constructive feedback
- Effective communication skills
- Demonstrated experience using AI tools to enhance content creation efficiency and creative ideation
- Familiarity with integrating AI across the creative lifecycle
💰 Compensation & Benefits
- 💰 Salary Range: $110,000 - $150,000 a year
- 🏥 Benefits: Healthcare, Dental, Vision, Complimentary Lifeforce Membership, Equity Compensation
- 🕒 Working Hours: Full-time (40 hours/week)
- 💻 Work Arrangement: Remote (100%)
ASSUMPTION: The salary range provided is based on industry standards for mid-senior level copywriting roles in the United States. The benefits package is competitive and includes health-related benefits, equity compensation, and a complimentary Lifeforce membership for full-time employees.
📌 Applicant Insights
🔍 Company Context
- 🏢 Industry: Wellness and Fitness Services
- 🌐 Company Size: 51-200 employees
- 📅 Founded: 2021
- 📜 Company Description: Lifeforce is the world's leading longevity medicine program, helping individuals take control of their health and add life to their years. Their comprehensive model combines diagnostics, doctors, coaches, and science-backed supplement, lifestyle, and pharmaceutical therapies.
- 🏆 Company Specialties: Longevity medicine, health optimization, wellness, and performance improvement
- 🌐 Company Website:
mylifeforce.com
📊 Role Analysis
- 🌟 Career Level: Mid-Senior level
- 👥 Reporting Structure: Reports directly to the CMO
- 💻 Work Arrangement: Remote (100%)
- 🌱 Growth Opportunities: Potential growth opportunities include leading the copy team, expanding into new markets, or taking on additional responsibilities as the company grows
🌍 Location & Work Environment
- 🏢 Office Type: Remote (no physical office)
- 📍 Office Location(s): Santa Monica, California
- 🌎 Geographic Context: Santa Monica is a coastal city in California known for its beaches, parks, and vibrant culture. It offers a high quality of life and a strong job market.
- 🕒 Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven work environment
💼 Interview & Application Insights
- 🔍 Typical Process: 1. Online application submission, 2. Phone or video screen, 3. In-depth writing test, 4. Final interview with the CMO and creative team
- 🎯 Key Assessment Areas: Writing samples, AI writing tool proficiency, cultural fit, and problem-solving skills
- 💡 Application Tips:
- Tailor your resume and cover letter to highlight your copywriting experience and health industry knowledge
- Prepare a portfolio showcasing your best work, including direct response and brand messaging pieces
- Familiarize yourself with Lifeforce's brand voice and values
🛠️ Tools & Technologies
- AI-powered writing tools (e.g., Copy.ai, Frase, or Jasper)
- Marketing and project management platforms (e.g., Asana, Trello, or Monday.com)
- Collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
👔 Cultural Fit Considerations
- 🏆 Company Values: Health-focused, innovative, collaborative, results-driven, and passionate about longevity and wellness
- 💼 Work Style: Fast-paced, collaborative, and data-driven with a strong focus on results and continuous improvement
- 🤔 Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the health and wellness industry?
- Can you provide an example of a time when you had to adapt your writing style to fit a specific brand voice or audience?
- How do you approach using AI tools to enhance your copywriting process?
⚠️ Potential Challenges
- 📝 Writing Volume: The role may require writing a significant volume of content, which can be challenging for some candidates
- 🌐 Industry Knowledge: A strong understanding of the health and wellness industry is required, which may be a barrier for candidates without relevant experience
- 🤝 Collaboration: The role involves working closely with various teams, which may present challenges in terms of communication and project management
📈 Similar Roles Comparison
- 📝 Content Strategist: This role focuses more on planning and strategy, while the Sr. Copywriter role is more focused on content creation and execution
- 📊 Marketing Manager: This role involves overseeing marketing campaigns and teams, while the Sr. Copywriter role is more focused on content creation and messaging
- 📚 Technical Writer: This role requires a strong understanding of technical concepts and the ability to translate complex information into simple, easy-to-understand language. The Sr. Copywriter role is more focused on marketing and brand messaging
📝 Sample Projects
- 📝 Lifeforce Website Redesign: Rewrite website copy to better reflect Lifeforce's brand voice and values, incorporating AI-generated content to improve SEO and user engagement
- 📝 Social Media Campaign: Develop a social media campaign targeting health-conscious individuals, highlighting Lifeforce's unique value proposition and encouraging users to sign up for a free trial
- 📝 Email Marketing Series: Create a series of emails welcoming new Lifeforce members and guiding them through the onboarding process, incorporating AI-generated content to personalize the experience
❓ Key Questions to Ask During Interview
- 📝 Role Responsibilities: Can you describe a typical day or week in this role? What are the most important priorities for this position?
- 🤝 Team Structure: How does this role fit into the broader marketing and creative teams? Who will I be working with on a daily basis?
- 💡 Company Culture: What is the company culture like at Lifeforce? How does the team support work-life balance?
- 🌱 Growth Opportunities: What opportunities are there for growth and development in this role? How does Lifeforce support the professional growth of its employees?
- 💻 Work Environment: How does Lifeforce support its remote employees? What resources and tools are provided to ensure a productive and engaging work environment?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this
link
- Tailor your resume and cover letter to highlight your copywriting experience and health industry knowledge
- Prepare a portfolio showcasing your best work, including direct response and brand messaging pieces
- Familiarize yourself with Lifeforce's brand voice and values
- Follow up with the hiring team after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
