- Job Title: Senior Copywriting Consultant
- Company: Compeer Financial
- Location: Bloomington, IL (Hybrid - up to 50% remote)
- Job Type: Full-time
- Category: Marketing & Communications
- Date Posted: June 27, 2025
- Experience Level: 7+ years
- Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated copy/content plans to support business strategy and strengthen brand externally.
- Collaborating with internal stakeholders to identify copy needs and manage communication channels.
- Creating clear and engaging content for various audiences and platforms.
- Managing projects and deadlines, and providing reports to key stakeholders.
ASSUMPTION: This role requires a high level of independence, strong organizational skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
- Content Strategy & Planning: Develop and implement integrated content plans for external audiences, including identifying goals, objectives, key messages, tactics, and evaluation methods.
- Cross-functional Collaboration: Lead cross-functional meetings to identify copy and content needs, solidify key messages, tactics, and timelines.
- Project Management: Oversee copy and content initiatives to ensure they are completed on time and as planned.
- Content Creation: Write copy and create content for various platforms, such as newsletters, letters, articles, websites, social media, presentations, ad copy, radio, and video scripts.
- Relationship Building: Establish and strengthen external relationships to further the Compeer brand and develop copy objectives.
- Ag Advocacy: Promote ag advocacy through telling client success stories.
ASSUMPTION: This role requires strong communication skills, both written and verbal, to convey complex information to various audience types.
🎯 Required Qualifications
- Education: Bachelor’s degree in communications, journalism, English, marketing, or a related field.
- Experience: Minimum of 7 years of experience in communications, advertising, graphic design, marketing, or a related field. Experience in agriculture or finance industries is beneficial.
- Required Skills:
- Advanced understanding of communication strategy, planning, tactics, and best practices.
- Strong interpersonal skills and ability to work within all levels of the organization.
- Proficient in MS Office and Adobe Creative Suite.
- Valid Driver’s License.
- Preferred Skills:
- Experience in agriculture or finance industries.
- Familiarity with emerging communication trends and techniques.
ASSUMPTION: This role requires a strong understanding of communication strategy and tactics, as well as the ability to adapt to new or unfamiliar situations quickly.
💰 Compensation & Benefits
- Salary Range: $73,700 - $111,400 USD per year (based on experience level and market rates for similar roles in the Midwest)
- Benefits:
- Medical, dental, vision, HSA/FSA, life & AD&D insurance
- Short-term and long-term disability, wellness program & EAP
- Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
- Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
- Learning and development programs, mentorship programs, cross-functional committee opportunities, and professional membership/certification reimbursement
- Working Hours: Full-time, with flexible scheduling and up to 50% remote work option
ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the Midwest. The actual salary offered may vary based on the candidate's skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services, specifically focused on agriculture and rural lending.
- Company Size: 1,001-5,000 employees (mid-sized)
- Founded: 2017 (relatively new, but with a strong foundation and growth potential)
- Company Description: Compeer Financial is a member-owned cooperative that provides loans, leases, risk management, and other financial services to support agriculture and rural communities. They offer a hybrid work environment, robust benefits, and opportunities for career growth and professional development.
- Company Specialties: Agriculture and rural lending, with a focus on enriching agriculture and rural America.
📊 Role Analysis
- Career Level: Senior-level role with significant responsibility and leadership visibility.
- Reporting Structure: This role reports directly to the Marketing Business Partner and works closely with various internal stakeholders and subject matter experts.
- Work Arrangement: Hybrid model, with up to 50% remote work and the remainder based out of the Bloomington, IL office.
- Growth Opportunities:
- Potential to take on additional responsibilities and advance within the Marketing department.
- Opportunities to work on high-visibility projects with significant leadership visibility.
ASSUMPTION: This role offers a good balance between remote work and in-office collaboration, providing flexibility while maintaining strong connections with internal teams and stakeholders.
🌍 Location & Work Environment
- Office Type: Hybrid, with a modern and collaborative office space in Bloomington, IL.
- Office Location(s): 1303 Leslie Dr, Bloomington, IL 61704, US
- Geographic Context: Bloomington, IL is located in central Illinois, with a population of approximately 76,610. It offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and a vibrant local food scene.
- Work Schedule: Flexible scheduling, with ample flexibility in the summer months.
ASSUMPTION: The Bloomington office provides a collaborative and engaging work environment, with easy access to amenities and recreational opportunities.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by in-person or virtual interviews with the hiring manager and other team members.
- Key Assessment Areas: Communication skills (written and verbal), project management skills, creativity, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your portfolio or examples of your work, if applicable.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively with diverse teams.
🛠️ Tools & Technologies
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS) and project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Compeer Financial provides training and support to help team members develop the skills they need to succeed.
👔 Cultural Fit Considerations
- Company Values: Compeer Financial values integrity, teamwork, innovation, and a commitment to enriching agriculture and rural America.
- Work Style: Compeer Financial fosters a collaborative, inclusive, and flexible work environment that empowers team members to thrive both personally and professionally.
- Self-Assessment Questions:
- How do you align with Compeer Financial's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a hybrid environment, balancing remote work and in-office collaboration?
- How do you approach project management, and how have you ensured the successful completion of complex initiatives in previous roles?
ASSUMPTION: Compeer Financial seeks candidates who are passionate about their work, committed to their personal growth, and eager to contribute to the company's mission and values.
⚠️ Potential Challenges
- Role-specific: This role requires managing multiple projects simultaneously, with tight deadlines and high visibility. Strong organizational skills and the ability to prioritize effectively are crucial for success.
- Company-specific: As a mid-sized company, Compeer Financial may have less bureaucracy than larger organizations, but also fewer resources and support structures. Candidates should be comfortable working independently and taking initiative to drive projects forward.
- Industry-specific: The agriculture and finance industries can be subject to market fluctuations and regulatory changes. Candidates should be adaptable and able to pivot quickly in response to changing circumstances.
ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills, as well as a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Role Differentiators: This role focuses on external communications and brand management, while similar roles in other organizations may focus more on internal communications or specific product lines.
- Industry Context: Compeer Financial's focus on agriculture and rural lending sets it apart from other financial services organizations, which may specialize in consumer banking, wealth management, or other areas.
- Career Path Comparison: This role offers opportunities for career growth within the Marketing department and potentially beyond, as Compeer Financial continues to expand its services and reach.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a comprehensive content marketing strategy to support a new product launch.
- Creating a series of client success stories to highlight the impact of Compeer Financial's lending and risk management services.
- Managing a rebranding initiative, including updating brand guidelines, creating new marketing materials, and ensuring consistent messaging across all channels.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior Copywriting Consultant at Compeer Financial might undertake.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Compeer Financial, and how will my work contribute to the company's goals and objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Compeer Financial support the professional development and growth of its team members, particularly in the Marketing department?
- What are the most significant challenges facing the Marketing department, and how can this role help address them?
- How does Compeer Financial foster a culture of innovation and continuous improvement, and what opportunities exist for me to contribute to this effort?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://compeerfinancial.com/careers).
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare a portfolio or examples of your work, if applicable.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
- If selected for an interview, be prepared to discuss your problem-solving skills, leadership experience, and ability to work collaboratively with diverse teams.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
