- Job Title: Senior CRM & Lifecycle Marketing Manager
- Company: Xsolla
- Location: Los Angeles, California, United States
- Job Type: Full Time
- Category: Marketing
- Date Posted: April 3, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Owning and evolving CRM programs to drive engagement, retention, and acquisition across a global customer base.
- Collaborating with cross-functional teams to align CRM campaigns with customer acquisition and demand generation strategies.
- Managing multiple campaigns, communicating across stakeholders, and turning insights into action.
ASSUMPTION: This role requires a strategic, analytical, and customer-driven mindset, with a strong focus on lifecycle marketing and CRM expertise.
📋 Key Responsibilities
- Strategic CRM & Lifecycle Marketing: Act as the strategic owner of CRM across the customer lifecycle to drive engagement, retention, and acquisition.
- Campaign Execution & Optimization: Execute and champion personalized, automated, and data-driven communications through email and other CRM channels. Run A/B and multivariate testing, analyze campaign results, and report on performance.
- Journey Development & Optimization: Develop and optimize trigger/model-based journeys and lifecycle flows. Identify and address gaps in the customer journey to drive movement through the marketing funnel.
- Segmentation & Personalization: Lead CRM segmentation strategies and ensure message personalization across personas and lifecycle stages.
- Cross-Functional Collaboration: Collaborate with Business Development teams to assist with campaign messaging and nurturing unresponsive leads. Align CRM campaigns with customer acquisition and demand generation strategies.
- Relationship Management: Manage relationships with external agencies and partners. Collaborate across a matrixed organization to drive lifecycle outcomes.
- Customer-Centric Mindset: Maintain a customer and product-centric mindset, focusing on increasing customer retention, deepening engagement, and improving overall customer experience.
ASSUMPTION: This role requires a balance of creative storytelling with technical and analytical rigor to bring ideas to life through CRM campaigns.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 5+ years of marketing experience developing and deploying CRM programs across multiple owned channels, either in-house or at an agency. 1-3+ years of direct experience with Salesforce Pardot and Marketing Cloud.
- Required Skills:
- Marketing automation expertise
- Cross-functional collaboration
- Segmentation strategy
- Lifecycle thinking
- CRM software proficiency (Salesforce Pardot and Marketing Cloud)
- Strong project management abilities
- Ability to work independently and collaboratively
- Creative problem-solving skills
- Preferred Skills:
- Experience with additional CRM tools and marketing automation platforms (e.g., HubSpot, Marketo, Braze)
- Salesforce Administrator Certification
- Experience with an entrepreneurial organization
- Ability to grasp new concepts quickly
ASSUMPTION: Industry experience in fintech, SaaS, video games, or technology is highly desirable for this role.
💰 Compensation & Benefits
- Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager in Los Angeles with 5-10 years of experience)
- Benefits:
- 100% company-paid medical, dental, and vision plans
- Unlimited Flexible Time Off
- Personalized career roadmap
- Professional development opportunities
- Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options.
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Los Angeles. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Computer Games
- Company Size: 1,001-5,000 employees
- Founded: 2005
- Company Description: Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners can increase their audience, sales, and revenue.
- Company Specialties: Game payments, local payment solutions, online game monetization, microtransactions, in-game payment solutions, in-game payments, online game payments, in-game monetization, game monetization, billing, billing services, payment gateway, fraud management, gaming, game publishing, game development, mobile game monetization, video game funding, revenue building, and video game discoverability.
📊 Role Analysis
- Career Level: Senior Marketing Manager
- Reporting Structure: This role reports directly to the Global Marketing Director and collaborates with cross-functional teams, including Business Development, Product, and Customer Success.
- Work Arrangement: Remote OK, with a flexible work schedule and the option to work from the company's offices in Los Angeles or other global locations.
- Growth Opportunities: As a senior role within the Global Marketing team, this position offers opportunities for career growth and leadership development. With Xsolla's expanding global presence, there may be opportunities for international relocation or increased responsibilities.
🌍 Location & Work Environment
- Office Type: Xsolla's global offices include co-working spaces and dedicated office locations, with a flexible and collaborative work environment.
- Office Location(s): Sherman Oaks, CA (Headquarters), Perm, Russia; Seoul, South Korea; Berlin, Germany; Kuala Lumpur, Malaysia; Beijing, China; Hong Kong; Singapore; Delhi, India; Dubai, UAE; London, UK; Dublin, Ireland; Limassol, Cyprus; Tokyo, Japan
- Geographic Context: Los Angeles, California, offers a diverse and vibrant culture, with a thriving gaming industry and numerous networking opportunities. The city provides a mix of urban and suburban living, with various neighborhoods to suit different preferences.
- Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission 2. Phone or video screen 3. In-depth behavioral and technical interviews 4. Final round with key stakeholders
- Key Assessment Areas: CRM strategy, campaign management, data analysis, segmentation, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your CRM and lifecycle marketing experience, as well as any relevant industry experience.
- Prepare examples of CRM campaigns you've executed and their results.
- Familiarize yourself with Xsolla's products and services, and be ready to discuss how your skills and experience align with the company's mission and values.
- Company Values: Xsolla values creativity, collaboration, and the transformative power of play. The company fosters a supportive environment for employees, prioritizing their physical, mental, and emotional well-being.
- Work Style: Xsolla's work environment is fast-paced, highly collaborative, and exceptionally dynamic. The company encourages strategic thinking, resourcefulness, and a customer-driven mindset.
- Self-Assessment Questions:
- How do you align with Xsolla's values of creativity, collaboration, and the transformative power of play?
- How do you approach balancing creative storytelling with technical and analytical rigor in your work?
- How do you thrive in a fast-paced, highly collaborative, and exceptionally dynamic work environment?
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously, requiring strong project management and communication skills.
- Balancing long-term thinking with immediate execution efficiency.
- Ensuring high deliverability and list health for email marketing campaigns.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on CRM and lifecycle marketing, whereas similar roles in the gaming industry may have a broader focus on marketing, sales, or business development.
- Industry-Specific Context: The gaming industry is dynamic and fast-paced, with a strong emphasis on innovation and creativity. This role requires a deep understanding of the gaming ecosystem and its unique challenges and opportunities.
- Career Path Comparison: This role offers a clear path for career growth within the Global Marketing team, with opportunities for leadership development and international relocation.
📝 Sample Projects
- Developing and executing a targeted email campaign to re-engage inactive users and drive customer retention.
- Collaborating with the Business Development team to create personalized nurture campaigns for unresponsive leads.
- Optimizing CRM journeys and lifecycle flows to improve customer engagement and acquisition.
❓ Key Questions to Ask During Interview
- How does this role contribute to Xsolla's mission to empower game developers and publishers?
- What are the most significant challenges facing the gaming industry, and how does this role address them?
- How does Xsolla support the professional development and career growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/xsolla/007d54d0-4d31-4724-84d3-270c9ee3c1c0).
- Customize your resume and cover letter to highlight your CRM and lifecycle marketing experience, as well as any relevant industry experience.
- Prepare examples of CRM campaigns you've executed and their results.
- Familiarize yourself with Xsolla's products and services, and be ready to discuss how your skills and experience align with the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
