📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager
🔹 Company: WEKA
🔹 Location: U.S. Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and growing a world-class customer reference and advocacy program
- Cultivating customer fans and fanatics to unlock their stories and experiences with WEKA
- Collaborating with global stakeholders to leverage customer momentum for deal acceleration and marketing outcomes
- Creating compelling customer stories and content to fuel marketing campaigns and sales pipelines
ASSUMPTION: This role requires a strategic mindset, excellent interpersonal skills, and the ability to work effectively with cross-functional teams. A strong understanding of customer marketing and advocacy strategies is essential for success in this position.
📋 Key Responsibilities
✅ Developing and driving a multi-level customer marketing and advocacy program to expand WEKA's reference ecosystem and cultivate customer advocates into fans and fanatics
✅ Implementing and maintaining WEKA's customer marketing and advocacy software platform to curate a dynamic catalog of customer references and build a robust reference pipeline
✅ Partnering with sales, marketing, communications, and customer success colleagues to identify and convert new logos into brand advocates and influence prospects
✅ Developing compelling testimonial videos, case studies, sales assets, and other tools to fuel WEKA's digital and field marketing efforts and support sales enablement
✅ Recruiting customer references to support PR and AR opportunities, marketing campaigns, and events
✅ Building and driving WEKA's Customer Advisory Board program, overseeing the execution of both virtual and in-person events, and capturing and sharing actionable insights and feedback with marketing and product management colleagues
✅ Developing quarterly customer success newsletters and managing customer communications during product launches and major company milestones
✅ Establishing, managing, and monitoring WEKA's profile and presence across applicable enterprise customer review sites, driving internal campaigns to achieve and maintain a strong competitive position and positive ratings
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in a B2B customer marketing or advocacy role, preferably in the enterprise software industry
Required Skills:
- Proven experience in developing and executing customer marketing strategies and programs
- Excellent interpersonal and communication skills
- Strong project management skills
- Ability to work effectively with cross-functional teams
- Experience with customer marketing and advocacy software (SlapFive preferred)
Preferred Skills:
- Experience in the enterprise software industry
- Familiarity with customer review sites such as Gartner Peer Insights, G2, and Capterra
- Strong executive presence and high emotional intelligence
ASSUMPTION: A successful candidate will possess a growth mindset, be a self-starter, and have a proven track record of driving results in a customer marketing or advocacy role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior marketing role with 8+ years of experience in the enterprise software industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on AI and accelerated compute workflows
Company Size: 201-500 employees (Mid-sized company with a growth-stage focus)
Founded: 2013 (Over a decade of experience in the industry)
Company Description:
- WEKA is transforming how organizations build, run, and scale AI and accelerated compute workflows with NeuralMesh™, its intelligent, adaptive mesh storage system
- The company is customer-obsessed and works accountably, boldly, and collaboratively to ensure customer success
- WEKA is backed by world-class venture capital investors and AI infrastructure industry leaders
Company Specialties:
- High-Performance Computing
- Machine Learning
- Analytics
- Genomics
- Artificial Intelligence
- Data Management
- Data Pipelines
- Data Acceleration
- Hybrid Cloud
- Data Platform
- Storage Software
- Containers
- Cloud
- Multicloud
- Generative AI
- Cloud Storage
- and GPU Acceleration
Company Website: http://www.weka.io
ASSUMPTION: WEKA is a well-established company in the AI and accelerated compute workflows industry, with a strong focus on customer success and innovation.
📊 Role Analysis
Career Level: Senior-level position with significant responsibility and strategic impact
Reporting Structure: Reports to the Vice President of Corporate Marketing
Work Arrangement: Remote OK, with flexible work arrangements
Growth Opportunities:
- Potential to grow into a leadership role within the marketing organization
- Opportunities to work on high-impact projects and initiatives
- Chance to make a significant impact on WEKA's customer marketing strategy and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on WEKA's customer marketing efforts.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from WEKA's Campbell, California headquarters
Office Location(s): 910 East Hamilton Ave, SUITE 430, Campbell, California 95008, US
Geographic Context:
- WEKA's headquarters are located in the heart of Silicon Valley, providing access to a vibrant tech ecosystem and networking opportunities
- The remote work option allows for greater flexibility and work-life balance
- The Campbell office location offers a collaborative and innovative work environment
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The remote work option provides flexibility and work-life balance, while the Campbell office location offers a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Vice President of Corporate Marketing
Key Assessment Areas:
- Customer marketing and advocacy experience
- Strategic thinking and problem-solving skills
- Interpersonal and communication skills
- Project management skills
- Alignment with WEKA's company values and culture
Application Tips:
- Highlight relevant customer marketing and advocacy experience in your resume
- Tailor your cover letter to demonstrate your understanding of WEKA's business and the role's requirements
- Prepare examples of successful customer marketing campaigns or initiatives you've led in the past
ATS Keywords: Customer Marketing, Advocacy Program, Relationship Building, Storytelling, Content Creation, Sales Enablement, Project Management, Customer Success, Collaboration, Communication, Digital Marketing, Testimonial Development, Event Management, Customer Advisory Board, Data Analysis, Problem Solving
ASSUMPTION: The interview process will focus on assessing the candidate's customer marketing and advocacy experience, strategic thinking, and cultural fit with WEKA.
🛠️ Tools & Technologies
- SlapFive (preferred)
- Customer review sites (Gartner Peer Insights, G2, Capterra)
- Project management tools (Asana, Trello, Jira)
- Marketing automation tools (Marketo, HubSpot, Pardot)
ASSUMPTION: The successful candidate will have experience with customer marketing and advocacy software (preferably SlapFive) and be comfortable using various marketing automation and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Accountable: WEKA takes full ownership and leads with integrity
- Brave: WEKA questions the status quo, pushes boundaries, and takes smart risks
- Collaborative: WEKA is team-oriented, communicates with empathy and respect, and conducts positive conflict resolution
- Customer-centric: WEKA actively listens and prioritizes the success of its customers
Work Style:
- WEKA values a growth mindset and encourages continuous learning and improvement
- The company fosters a collaborative and inclusive work environment
- WEKA encourages open communication and active listening
Self-Assessment Questions:
- Do you take full ownership and responsibility for your work, even when things don't go as planned?
- Are you comfortable pushing boundaries and taking smart risks to drive innovation?
- Do you thrive in a collaborative and inclusive work environment, and are you comfortable communicating openly and actively listening to others?
- Are you customer-obsessed and committed to prioritizing the success of WEKA's customers?
ASSUMPTION: A strong cultural fit with WEKA's values and work style is essential for success in this role. Candidates should be self-motivated, collaborative, and committed to WEKA's customer-centric approach.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing customer marketing and advocacy efforts with other marketing responsibilities
- Adapting to a remote work environment and maintaining productivity
- Keeping up with industry trends and best practices in customer marketing and advocacy
ASSUMPTION: The successful candidate will be able to manage multiple projects and stakeholders effectively, balance customer marketing and advocacy efforts with other marketing responsibilities, and adapt to a remote work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on customer marketing and advocacy for an AI and accelerated compute workflows company
- Similar roles in other industries may focus on different aspects of customer marketing, such as customer success or customer experience
- Career progression in this role may lead to leadership positions in customer marketing or broader marketing roles within the organization
ASSUMPTION: This role offers a unique opportunity to focus on customer marketing and advocacy within the AI and accelerated compute workflows industry, with potential for career growth and progression.
📝 Sample Projects
- Developing and executing a customer reference and advocacy program from scratch
- Creating compelling customer stories and content to fuel marketing campaigns and sales pipelines
- Managing customer communications during product launches and major company milestones
- Establishing and maintaining WEKA's profile and presence on applicable enterprise customer review sites
ASSUMPTION: These sample projects illustrate the key responsibilities and requirements of the Senior Customer Marketing Manager role at WEKA.
❓ Key Questions to Ask During Interview
- Can you describe the current state of WEKA's customer marketing and advocacy efforts, and how this role will contribute to their growth and success?
- How does WEKA support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does it support remote work arrangements?
- How does WEKA measure the success of its customer marketing and advocacy initiatives, and how will this role be evaluated?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant customer marketing and advocacy experience and skills
- Write a cover letter explaining your interest in the role and how your experience and skills make you a strong fit for WEKA's customer marketing and advocacy efforts
- Prepare examples of successful customer marketing campaigns or initiatives you've led in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
