📌 Core Information
🔹 Job Title: Senior Customer Marketing Manager
🔹 Company: Cribl
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: Remote (US or Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing customer marketing strategy
- Collaborating with cross-functional teams to enhance customer experience
- Driving customer engagement, retention, and revenue growth
- Leveraging data and analytics to inform decision-making and optimize performance
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams in a remote environment.
📋 Key Responsibilities
✅ Developing and executing customer marketing strategy in line with maturity models, CRM, and utilization data
✅ Defining plays to introduce new stakeholders to Cribl’s products and drive retention
✅ Achieving Customer Marketing contribution to pipeline and revenue goals through data-driven models
✅ Establishing and optimizing measurement frameworks, partnering with Marketing Operations on appropriate multitouch influence and sourced models
✅ Driving clear visibility into customer interest via tools like Salesforce, Marketo, and 6sense to provide actionable reporting to Sales teams and Customer Experience
✅ Orchestrating content creation and execution across teams for seamless programs and campaigns
✅ Injecting insights and outputs into segmentation models for cross-team focus
✅ Establishing always-on digital merchandising of Community resources, roadshows, learning resources for maximum impact and utilization
ASSUMPTION: This role requires a high degree of independence, initiative, and collaboration with various teams to achieve desired outcomes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 8-10 years of experience in customer and digital marketing, with 5+ years in a software company targeting IT, Security, or DevOps in large enterprises
Required Skills:
- Proven experience in customer segmentation, journey planning, and working with utilization data to create actionable programs
- World-class collaboration skills, with a proven track record of driving cohesion in cross-functional teams in a remote environment
- Strong analytical skills and a proven track record of making data-driven decisions to continually optimize performance
- Big picture thinking and meticulous attention to detail, with the ability to understand overall business objectives and create well-aligned execution plans with clearly defined metrics and KPIs
- Exceptional communication, project, and budget management skills
- Hands-on experience with Salesforce, Marketo, and ideally CDPs (e.g., Segment) and ABM platforms (e.g., 6sense)
- Effective time management skills and the ability to multi-task, with calmness under pressure and aggressive timelines
- Comfortable finding clarity from ambiguity in a dynamic, fast-paced environment
- Strong proactivity, accountability, and a spirit of innovation
Preferred Skills:
- Knowledge of Customer Success platforms like Gainsight and Planhat
- Experience with Sales enablement and outreach tools (Seismic, Outreach)
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of IT and Security markets will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $128,000 - $165,000 (USD) per year. The salary for this role is dependent on geographic location and individual candidate’s job-related knowledge, skills, and experience.
Benefits:
- Health, dental, vision, short-term disability, and life insurance
- Paid holidays and paid time off
- Fertility treatment benefit
- 401(k) and equity
- Eligibility for a discretionary company-wide bonus
Working Hours: Full-time (40 hours per week). This position may include stand-by, on-call, or off-hours duties.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual candidate qualifications and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development. Cribl is a fast-growing startup focused on empowering organizations to transform their data strategy by providing a data processing engine purpose-built for IT and Security.
Company Size: 501-1,000 employees. Cribl is a mid-sized company, offering the benefits of a startup environment with the resources and stability of a larger organization.
Founded: 2018. Cribl was founded in 2018 and has since grown rapidly, expanding its product suite and customer base.
Company Description:
- Cribl empowers organizations to transform their data strategy by providing a data processing engine purpose-built for IT and Security.
- The company's product suite includes Stream, Edge, and Search, which are available either as discrete products or as a holistic solution.
- Cribl is committed to fostering a diverse and inclusive work environment, where differences are valued and welcomed.
Company Specialties:
- Data processing engine for IT and Security
- Vendor-agnostic data management solution
- Transforming data strategy for organizations
Company Website: cribl.io
ASSUMPTION: Cribl's focus on data-driven decision-making and customer-centric approach makes it an attractive employer for marketing professionals seeking to make a significant impact in a growing company.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the VP of Marketing or a similar executive.
Reporting Structure: This role is an individual contributor, working closely with various teams such as Customer Experience, Product Marketing, Technical & Community Marketing, and Alliance Marketing.
Work Arrangement: Remote (US or Canada). Cribl is a remote-first company, empowering employees to do their best work from anywhere.
Growth Opportunities:
- As Cribl continues to grow, there will be opportunities for the right candidate to take on additional responsibilities and advance their career within the marketing organization.
- This role offers the chance to work closely with senior leadership, providing ample opportunities for professional development and mentorship.
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong analytical background, capable of driving results in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote. Cribl does not have a physical office, and employees are expected to work remotely.
Office Location(s): N/A (remote work environment)
Geographic Context:
- Cribl is headquartered in San Francisco, California, but employees are located across the United States and Canada.
- The company's remote-first culture fosters a diverse and inclusive work environment, allowing employees to balance their personal and professional lives.
- Cribl's customer base is global, with a strong focus on large enterprise IT and Security decision-makers, stakeholders, and influencers.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate individual needs and time zones. This position may include stand-by, on-call, or off-hours duties.
ASSUMPTION: Cribl's remote-first culture and flexible work arrangements make it an attractive employer for marketing professionals seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical interview with the VP of Marketing or a similar executive
- Final interview with the hiring manager and other team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Collaboration and communication skills
- Understanding of IT and Security markets and customer needs
Application Tips:
- Tailor your resume and cover letter to highlight your experience in customer marketing, digital marketing, and data analysis.
- Be prepared to discuss your approach to customer segmentation, journey planning, and utilization data in your interview.
- Demonstrate your ability to work effectively in a remote, cross-functional team environment.
ATS Keywords: Customer Marketing, Digital Marketing, Data-driven, Collaboration, Analytical Skills, Segmentation, Journey Planning, Salesforce, Marketo, ABM, Remote Work
ASSUMPTION: Cribl's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- 6sense
- Segment (CDP)
- Seismic (Sales enablement)
- Outreach (Sales engagement)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. Cribl is willing to provide training and support to the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Inclusive
- Innovative
- Collaborative
Work Style:
- Remote-first
- Dynamic and fast-paced
- Results-driven
- Collaborative and cross-functional
Self-Assessment Questions:
- Do you thrive in a remote, cross-functional team environment?
- Are you comfortable working with ambiguity and finding clarity through data-driven decision-making?
- Do you have a proven track record of driving results in a dynamic, fast-paced environment?
ASSUMPTION: Cribl's culture values diversity, inclusion, and collaboration, seeking candidates who align with these principles and can thrive in a remote, dynamic work environment.
⚠️ Potential Challenges
- Working remotely requires strong self-motivation and time management skills.
- This role involves collaborating with various teams, which may present challenges in coordinating efforts and aligning priorities.
- Cribl is a fast-growing startup, which can sometimes result in shifting priorities and rapid change.
- The role requires a strong understanding of IT and Security markets, which may present a learning curve for candidates without relevant experience.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, fast-paced environment and able to adapt to change quickly.
📈 Similar Roles Comparison
- This role is unique in its focus on customer marketing strategy and execution within a data processing engine company for IT and Security.
- Compared to traditional marketing roles, this position requires a stronger emphasis on data analysis and customer-centric decision-making.
- Career progression in this role may lead to opportunities in senior marketing leadership, customer success, or other related fields within the organization.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a customer segmentation strategy based on utilization data and CRM insights
- Creating and optimizing customer journey maps to improve engagement and retention
- Leveraging ABM platforms to target and engage key stakeholders within enterprise IT and Security organizations
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of collaboration with various teams to achieve desired outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into Cribl's overall marketing strategy, and how will my work impact the company's growth and success?
- What are the biggest challenges facing the customer marketing team, and how can this role help address them?
- How does Cribl support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Cribl's remote-first culture foster collaboration and communication among team members?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in customer marketing, digital marketing, and data analysis
- Prepare for your interview by researching Cribl's products, customers, and market position
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
