📌 Core Information
🔹 Job Title: Sr. Customer Marketing Manager
🔹 Company: InvoiceCloud
🔹 Location: Greater Boston(Hybrid) / Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote and On-site)
🚀 Job Overview
Key aspects of this role include:
- Identifying opportunities to innovate and implement world-class cross-sell/expansion campaigns into our customer base
- Working with customers to understand their needs and tailor plans to them
- Managing the demand gen funnel for customers
- Collaborating with various teams such as Marketing, Customer Success, Client Services, Product, and Sales
- Measuring impact and learning from campaigns to improve future strategies
ASSUMPTION: This role requires a high level of customer centricity and cross-functional collaboration. The ideal candidate will have a strong growth track record, creative ideas for compelling campaign creation, and exceptional analytical skills.
📋 Key Responsibilities
✅ Analyze customer base for product gaps to build targeted, measurable campaigns
✅ Work with Sales Ops and Analytics teams to build appropriate lists for outreach and forecast the opportunity
✅ Create robust expansion revenue campaigns to create stickier clients with more of our products across our solution sets
✅ Build and drive expansion programs for prioritized solutions to select biller cohorts for revenue enhancement
✅ Create campaigns in conjunction with Product Marketing’s product content to compel customers to engage with thought leadership, sign up for demos, and ultimately buy the product or service
✅ Experiment with different tactics and ideas to test and learn what works best with our customers
✅ Keep frequent communications with Sales and other key stakeholders in back to base programs to ensure we are hitting plan numbers
✅ Manage the customer funnel like a prospect demand gen funnel to keep track of what add-ons are coming through as a result of Marketing and Sales efforts
✅ Maintain a knowledge of InvoiceCloud services and articulate value proposition and product advantages
✅ Ensure that client marketing campaigns are up to date and tracked in various systems, like Salesforce
✅ Liaison with external vendors that house our marketing assets, design vendors, swag, and more
✅ Create engagement and retention programs for customers, thinking strategically about what the customers need to hear and how to best message to them
✅ Manage the process for and write content for the monthly customer newsletter
✅ Source customer gifts and swag for surprise and delight moments within our base
ASSUMPTION: This role requires a high level of attention to detail, problem-solving skills, and the ability to thrive in a fast-paced environment. The ideal candidate will be a self-starter with strong leadership qualities and organizational skills.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: At least 10 years’ experience in customer marketing/marketing communications (e-payments/SaaS a plus)
Required Skills:
- Strong growth track record with examples and results of past campaigns
- Creative ideas for compelling campaign creation
- Analytics guru at heart, with curiosity about how things work together and how to best present data to an executive audience
- Ability to build and manage to a project plan
- Excellent computer skills
- Problem-solving skills and high attention to detail
- Tech savvy and interested in learning new tools and programs to support the business
- Highly developed verbal and written communication skills
- Ability to thrive in a fast-paced environment and work collaboratively across cross-functional teams– a team player
- Ability to build successful relationships and influence customer behavior
- Sense of urgency
- Acute business acumen and understanding of organizational issues and challenges
- Ability to quickly learn and understand the nuances of our main verticals
- Self-motivated; Candidate must have demonstrated and be prepared to exhibit extensive initiative and ownership of project success
- Strong leadership qualities and organizational skills with the ability to adapt quickly to changing priorities and assignments
- Power user of AI tools to help streamline work, create efficiencies, and create better outcomes
Preferred Skills:
- Practical experience building cross-sell/back to base programs and thorough understanding of how to build demand gen programs for customers
- Experience in Utilities, government, tax, and insurance payments
ASSUMPTION: The ideal candidate will have a strong background in customer marketing, with a proven track record of driving results through strategic campaigns. They will also have a deep understanding of the e-payments/SaaS industry and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $100,000 - $125,000 USD per year
Benefits:
- Equal Opportunity Employer
- Equal employment opportunities to all employees and applicants for employment
- Prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws
- Annual bonus or commission may be eligible for some roles
- Some roles may also be eligible for overtime pay
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees
Founded: 2009
Company Description:
- InvoiceCloud is a leading provider of online bill payment services
- Founded in 2009, the company has grown to be one of the leading disruptors in the cloud-based electronic bill presentment and payment (EBPP) space
- Helps institutions put customer experience first by improving customer engagement, loyalty, and efficiency while reducing churn and missed payments
- Services more than 3,250 customers across the utility, government, and insurance industries
Company Specialties:
- Modern digital payment, customer engagement, and outbound disbursement solutions
- Continuous enhancements to the customer experience resulting in higher digital payment, autopay, and paperless adoption rates
Company Website: www.InvoiceCloud.net
ASSUMPTION: InvoiceCloud is a well-established company in the financial services industry, with a strong focus on customer experience and innovation.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the VP of Marketing
Work Arrangement: Hybrid (Remote and On-site) with a minimum of 2 days per week on-site
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and drive results
- Chance to learn and develop skills in a fast-paced, dynamic environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the marketing department.
🌍 Location & Work Environment
Office Type: Hybrid (Remote and On-site)
Office Location(s): 30 Braintree Hill Office Park Suite 303, Braintree, MA 02184, US / Remote
Geographic Context:
- Greater Boston area is known for its vibrant tech industry and high cost of living
- Remote work offers flexibility and the ability to work from anywhere with a stable internet connection
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills
- Analytical skills
- Communication skills
- Creativity and innovation
- Adaptability and flexibility
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your ability to analyze data and create targeted campaigns
- Demonstrate your understanding of the e-payments/SaaS industry and InvoiceCloud's services
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Customer Marketing, Campaign Creation, Analytics, Project Management, Communication Skills, Problem Solving, Attention to Detail, Tech Savvy, Team Player, Relationship Building, Business Acumen, Leadership, Organizational Skills, AI Tools Proficiency, Creative Thinking, Initiative
ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, problem-solving abilities, and creativity in campaign development. Candidates should be prepared to discuss their past campaigns and the results they achieved.
🛠️ Tools & Technologies
- Salesforce
- Tableau
- Adobe Creative Suite
- AI Marketing tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The ideal candidate will have experience with CRM software, data visualization tools, and marketing automation platforms. Familiarity with AI tools and marketing analytics is also a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with the company's customer-centric values?
- Can you describe a time when you had to adapt your work style to fit a new team or project?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: InvoiceCloud values candidates who are customer-focused, innovative, collaborative, and results-driven. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and be comfortable working cross-functionally.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders to align on marketing strategies
- Keeping up with industry trends and best practices in customer marketing
- Adapting to changes in the company's priorities and assignments
- Balancing remote work and on-site collaboration effectively
ASSUMPTION: The Sr. Customer Marketing Manager role requires strong organizational skills, the ability to manage multiple projects, and the flexibility to adapt to changes in priorities and assignments. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to balance remote work and on-site collaboration effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer retention and expansion rather than customer acquisition
- This role requires a deep understanding of the e-payments/SaaS industry and InvoiceCloud's services
- Career progression in this role may lead to leadership positions within the marketing department
ASSUMPTION: This role is unique in its focus on customer retention and expansion, requiring a strong background in customer marketing and a deep understanding of the e-payments/SaaS industry.
📝 Sample Projects
- Developing a targeted campaign to increase digital payment adoption among utility customers
- Creating a customer retention program to reduce churn in the government sector
- Building a cross-sell/back to base program to enhance revenue in the insurance industry
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to demonstrate their ability to create targeted, measurable campaigns that drive results.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to customer retention and expansion?
- How does this role collaborate with other departments, such as Sales and Customer Success?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development of its employees?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and allows you to better understand the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final round, be prepared to present a sample campaign plan or project that demonstrates your ability to create targeted, measurable campaigns
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
