Sr Data Analyst – Marketing

📌 Core Information

🔹 Job Title: Sr Data Analyst – Marketing

🔹 Company: GE Vernova

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Data & Analytics

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-8 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Tracking and measuring marketing campaigns, events, and program performance
• Delivering actionable insights to optimize marketing activities for positive ROI
• Creating impactful marketing dashboards
• Collaborating with various teams to establish marketing activity tracking

ASSUMPTION: This role requires a strong understanding of both performance marketing and data analytics to effectively track, analyze, and optimize marketing activities.

📋 Key Responsibilities

✅ Develop, execute, and maintain regular marketing dashboards reporting on various aspects such as account-based marketing, demand gen campaigns, content, events, website, etc.

✅ Work with the Central Business Analysis Team to establish marketing activity tracking and campaign taxonomy

✅ Create Salesforce dashboards to pull in the right datasets for accurate reporting

✅ Establish baselines against KPIs and provide data input to inform B2B Demand Unit models that forecast revenue, margin, ROI, CLV, and other marketing KPIs

✅ Serve as the subject matter expert and demonstrate leadership on standardized reporting, experimentation, and analyses to support performance discussions

✅ Utilize advanced analytical techniques to better explain target audience behavior and communicate results to stakeholders

✅ Provide data and ongoing insights from internal and external sources to drive relevance and timely execution of all marketing activities

✅ Work with the Digital team to analyze KPIs for A/B testing of messaging to improve response and conversion rates on different outlets

ASSUMPTION: This role requires a high level of independence and the ability to work effectively with various teams to gather and analyze data, as well as communicate findings to stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Computer Science, or a related discipline)

Experience: 5-8 years of experience with a strong understanding of performance marketing and data analytics/data science

Required Skills:

• Proficient in data manipulation and analysis tools such as SQL, R, Python, etc.
• Proficient in Excel, PowerPoint, and data visualization tools (PowerBI and Tableau)
• Proficient with sales and marketing automation systems: Salesforce and Marketo
• Ability to work independently and within a team environment, building and maintaining trust with internal stakeholders
• Ability to deal with ambiguity and take high-level requirements to the required level of granularity
• Understanding of data warehouse fundamentals and platforms
• Excellent written, verbal, and in-person presentation skills
• Distinctive problem-solving and project management skills
• Experience working with a global team that requires flexibility and occasional availability outside of core working hours

Preferred Skills:

• Familiarity with account-based marketing delivery platforms such as 6Sense, Demandbase, LinkedIn, etc.

ASSUMPTION: Candidates with a strong background in both performance marketing and data analytics, along with proficiency in relevant tools and technologies, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for a senior data analyst role in Hyderabad)

Benefits:

• Relocation assistance provided
• Competitive benefits package (details not specified)

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:30 PM IST, with flexibility for occasional overtime as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior data analyst role in Hyderabad. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: GE Vernova operates in the Electric Power Generation industry, focusing on accelerating the path to more reliable, affordable, and sustainable energy.

Company Size: GE Vernova is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: GE Vernova was founded in 2023 as a purpose-built energy technology company, spun off from General Electric.

Company Description:

• GE Vernova is a purpose-built energy technology company on a mission to electrify and decarbonize the world.
• It consists of three businesses – Power, Wind, and Electrification – focused on accelerating the path to more reliable, affordable, and sustainable energy.
• The company aims to meet the growing energy demand while helping customers power economies and deliver electricity vital to health, safety, security, and improved quality of life.

Company Specialties:

• Power generation and grid management technologies
• Wind turbine manufacturing and services
• Electrification solutions for various industries

Company Website: https://www.gevernova.com/

ASSUMPTION: GE Vernova's focus on energy transition and sustainability provides an exciting environment for professionals looking to make a significant impact in the industry.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and independence in data analysis and marketing performance tracking.

Reporting Structure: The role reports to the Director, BI & Reporting CoE, with dotted-line reporting to the Sr. Director, Marketing, both based in Hyderabad, India.

Work Arrangement: This is an on-site position, with occasional flexibility for working with global teams outside of core working hours.

Growth Opportunities:

• Potential career progression within the Data & Analytics or Marketing functions
• Expansion of responsibilities based on performance and business needs
• Opportunities to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: This role offers significant growth potential for the right candidate, given GE Vernova's focus on innovation and expansion in the energy technology sector.

🌍 Location & Work Environment

Office Type: GE Vernova's Hyderabad office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 58 Charles St, Boston, Massachusetts 02141, US (Global Headquarters); Hyderabad, Telangana, India (Regional Office)

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India
• Known for its historical sites, cultural diversity, and thriving IT industry
• Offers a moderate climate, with warm summers and mild winters

Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 5:30 PM IST, with occasional flexibility for overtime as needed

ASSUMPTION: Hyderabad provides a dynamic and culturally rich environment for professionals, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study presentation
• Final round interviews with key stakeholders

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing performance tracking and optimization
• Communication and presentation abilities
• Problem-solving and project management skills

Application Tips:

• Highlight relevant experience and achievements in performance marketing and data analytics
• Tailor your resume and cover letter to emphasize skills and experiences mentioned in the job description
• Prepare for technical assessments or case studies by brushing up on your data analysis and visualization skills
• Research GE Vernova and the energy technology industry to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Marketing performance, data analysis, campaign tracking, KPI optimization, Salesforce, Marketo, PowerBI, Tableau, Python, R, SQL

ASSUMPTION: GE Vernova's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• PowerBI
• Tableau
• SQL
• Python
• R
• Excel
• PowerPoint

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role, as they are used extensively for data analysis, visualization, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Quality
• Transparency
• Innovation
• Sustainability

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you comfortable working with global teams and adapting to different time zones?
• Do you have a strong customer focus and a results-oriented mindset?

ASSUMPTION: GE Vernova values a diverse and inclusive work environment, seeking candidates who align with their core values and work style.

⚠️ Potential Challenges

• Working with large and complex datasets may require significant time and effort to clean, manipulate, and analyze
• Collaborating with various teams and stakeholders may present communication and coordination challenges
• Occasional flexibility for working outside of core hours may be required to accommodate global team members
• Keeping up with the latest trends and best practices in data analysis and marketing performance tracking may necessitate continuous learning and development

ASSUMPTION: These challenges can be overcome by a proactive and adaptable approach, leveraging strong problem-solving skills and a willingness to learn and grow.

📈 Similar Roles Comparison

• Unlike other data analyst roles, this position focuses specifically on marketing performance tracking and optimization
• Experience with Salesforce and Marketo is highly valued in this role, as they are critical tools for marketing automation and analytics
• Career progression may involve moving into more specialized marketing or data analytics roles, or taking on broader responsibilities within the organization

ASSUMPTION: This role offers a unique blend of data analysis and marketing performance tracking, providing an excellent opportunity for professionals looking to develop their skills in both areas.

📝 Sample Projects

• Developing and maintaining a comprehensive marketing dashboard to track and optimize campaign performance across multiple channels
• Analyzing customer data to identify trends and insights, and using those findings to inform marketing strategies and tactics
• Collaborating with cross-functional teams to establish and refine marketing activity tracking and campaign taxonomy

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from data analysis and visualization to collaboration and strategic decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing and BI & Reporting CoE functions?
• How does this role contribute to GE Vernova's overall mission and strategy in the energy technology sector?
• What are the most pressing challenges facing the marketing team, and how can this role help address them?
• What opportunities exist for professional development and career growth within the Data & Analytics or Marketing functions?
• How does GE Vernova support work-life balance for its employees, particularly those working in global or hybrid teams?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and provides valuable information about the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the GE Vernova careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing and data analytics
• Prepare for technical assessments or case studies by brushing up on your data analysis and visualization skills
• Research GE Vernova and the energy technology industry to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.