📌 Core Information
🔹 Job Title: Sr. Designer - Marketing Creative
🔹 Company: Roku
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Hybrid
🔹 Category: Design
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Collaborating with marketers and design leaders to develop content and subscription marketing creative work.
- Producing production-ready design assets and ensuring creative deliverables meet established strategies.
- Working with a strong focus on brand design, visual design systems, and digital marketing strategies.
- Contributing to the development of design patterns, design positioning, and key visuals for campaigns.
ASSUMPTION: This role requires a high level of creativity, problem-solving skills, and the ability to work effectively in a collaborative environment. The ideal candidate will have a strong background in visual design, branding, and digital marketing strategies.
📋 Key Responsibilities
Core Responsibilities:
- Collaborate with marketers and design leaders to develop content and subscription marketing creative work.
- Produce production-ready design assets and ensure creative deliverables meet established strategies.
- Work with a strong focus on brand design, visual design systems, and digital marketing strategies.
- Contribute to the development of design patterns, design positioning, and key visuals for campaigns.
- Champion best creative practices and standards.
- Collaborate with creative project managers to manage development of campaign asset across all marketing touchpoints.
- Provide quality assurance of all creative deliverables and ensure creative assets are accessible across all teams.
- Deliver fresh, premium, and best-in-class creative materials that can be applied across all consumer touchpoints.
- Apply brand identity systems, typography, photography, color, and other ingredients appropriately to create innovative visual solutions that meet business and user needs.
- Be self-motivated with a positive attitude.
- Juggle multiple projects while ensuring the quality of creative deliverables.
- Be deadline driven.
- Champion and evangelist of the Roku brand.
ASSUMPTION: The ideal candidate will have a strong background in visual design, branding, and digital marketing strategies, with a proven track record of delivering high-quality creative work under tight deadlines.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD ( Industry standard range based on role, experience level, and location )
Benefits:
- Healthcare (medical, dental, and vision)
- Life insurance
- Accident insurance
- Disability insurance
- Commuter benefits
- Retirement options (401(k)/pension)
- Vacation time
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2002
Company Description:
- Roku is a leading streaming platform and manufacturer of streaming devices, with a strong focus on innovation and user experience.
- The company offers a wide range of products, including streaming players, smart TVs, and audio equipment, as well as a streaming platform that powers millions of devices worldwide.
- Roku is committed to providing a seamless and intuitive user experience, with a focus on simplicity, personalization, and accessibility.
Company Specialties:
- Streaming platform development
- Hardware design and manufacturing
- User experience design
- Software development
- Content distribution
- Advertising
- Original programming
Company Website: weareroku.com
ASSUMPTION: Roku is a well-established company with a strong track record of innovation and growth in the streaming industry. The company offers a dynamic and challenging work environment, with opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-career to senior-level role, with potential for growth and leadership opportunities
Reporting Structure: Reports directly to the Design Lead residing in Santa Monica, California
Work Arrangement: Hybrid, with a balance of on-site and remote work
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the design team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Potential to contribute to the development of design systems and standards
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with a strong focus on innovation and user experience. The ideal candidate will have a strong background in visual design, branding, and digital marketing strategies, with a proven track record of delivering high-quality creative work under tight deadlines.
🌍 Location & Work Environment
Office Type: Hybrid, with a balance of on-site and remote work
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and largest city in Mexico, with a population of over 21 million people.
- The city is known for its vibrant cultural scene, with a wide range of museums, theaters, and music venues.
- Mexico City is also a major economic hub, with a diverse range of industries and businesses.
Work Schedule: Flexible, with a focus on productivity and work-life balance
ASSUMPTION: Mexico City offers a dynamic and culturally rich work environment, with a wide range of opportunities for personal and professional growth. The ideal candidate will be comfortable working in a fast-paced and collaborative environment, with a strong focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- On-site or virtual interview with the hiring manager
- On-site or virtual interview with the design team
- Final interview with the design lead
Key Assessment Areas:
- Portfolio review and discussion
- Design problem-solving exercises
- Behavioral and situational interview questions
Application Tips:
- Highlight relevant design experience and achievements in your resume and portfolio
- Prepare for design problem-solving exercises and be ready to discuss your design process and decisions
- Research the company and the role, and be ready to discuss how your skills and experience align with the role's requirements
ATS Keywords: Visual Design, Branding, Digital Marketing, Advertising Strategies, Creative Execution, Design Systems, Problem Solving, Production, Collaboration, Quality Assurance
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company. The ideal candidate will have a strong background in visual design, branding, and digital marketing strategies, with a proven track record of delivering high-quality creative work under tight deadlines.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch
- Figma
- Zeplin
- Git
- Jira
- Confluence
ASSUMPTION: The ideal candidate will have experience working with industry-standard design tools and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Accountability
Work Style:
- Collaborative
- Agile
- Adaptable
- Results-driven
- Customer-focused
Self-Assessment Questions:
- How do you approach working in a collaborative, agile environment?
- How do you ensure that your design work meets the needs of the user and aligns with the company's brand?
- How do you handle feedback and criticism on your design work?
ASSUMPTION: The ideal candidate will be a strong cultural fit with the company, with a collaborative, agile, and customer-focused work style. The candidate should be comfortable working in a fast-paced and dynamic environment, with a strong focus on innovation and creativity.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require strong time management and prioritization skills
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- The role may require working with a diverse range of stakeholders, with varying levels of design expertise and expectations
- The role may require working in a matrixed organization, with multiple reporting lines and decision-making processes
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced and dynamic environment, with a strong focus on innovation and creativity. The candidate should be able to manage multiple projects simultaneously, with strong time management and prioritization skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Graphic Designer or Art Director role, with a focus on marketing and advertising creative work
- The role may require more strategic thinking and collaboration with cross-functional teams than a traditional graphic design role
- The role may require more experience with digital marketing and advertising strategies than a traditional graphic design role
ASSUMPTION: This role is similar to a Senior Graphic Designer or Art Director role, with a focus on marketing and advertising creative work. The ideal candidate will have a strong background in visual design, branding, and digital marketing strategies, with a proven track record of delivering high-quality creative work under tight deadlines.
📝 Sample Projects
- Developing a brand identity system for a new streaming service
- Creating advertising campaigns for a major product launch
- Designing user interfaces for a mobile application
- Developing a visual design system for a corporate rebranding project
ASSUMPTION: The ideal candidate will have experience working on a wide range of design projects, with a strong focus on visual design, branding, and digital marketing strategies.
❓ Key Questions to Ask During Interview
- How does the design team collaborate with other departments, such as marketing and product management?
- How does the company support the professional development and growth of its designers?
- How does the company approach diversity, equity, and inclusion in its design process and hiring practices?
- How does the company measure the success of its design projects and initiatives?
- How does the company approach work-life balance and employee well-being?
ASSUMPTION: The ideal candidate will be curious and engaged, with a strong desire to learn and grow within the role and the company. The candidate should be comfortable asking questions and seeking clarification on the company's design process, culture, and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.weareroku.com/jobs/7034625?gh_jid=7034625
- Highlight relevant design experience and achievements in your resume and portfolio
- Prepare for design problem-solving exercises and be ready to discuss your design process and decisions
- Research the company and the role, and be ready to discuss how your skills and experience align with the role's requirements
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
