📌 Core Information
🔹 Job Title: Senior Digital Content Producer
🔹 Company: TEGNA Inc.
🔹 Location: WTSP-TV Tampa, Tampa, FL
🔹 Job Type: On-site
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Writing and distributing original breaking news content
- Curating and scheduling news across various platforms
- Editing stories for clarity and AP style
- Enhancing digital stories using creative techniques
- Working in a fast-paced news environment with a 24/7 news cycle
ASSUMPTION: This role requires strong writing skills, news judgment, and the ability to work under constant time pressure and meet deadlines.
📋 Key Responsibilities
✅ Write and distribute original and accurate breaking news content
✅ Curate and schedule news content on all station platforms, including website, mobile app, social media and streaming platforms
✅ Edit reporter stories for grammar, clarity, structure, AP style and optimize the content for digital
✅ Use creative production or story-packaging techniques, like subheads, hyperlinks, graphics and media (viewer pictures, user-generated content, etc.) to enhance digital stories
✅ Write in an exciting, captivating and authentic manner
✅ Research for facts and credibility
✅ Monitor news releases and use social listening to find new content, enterprise stories and make community contacts
✅ Analyze and actively use data and metrics to inform editorial and strategic decisions
✅ Perform other tasks as required by supervisor or senior digital producers
✅ Ensure the newsroom upholds journalistic integrity and the station brand across platforms
ASSUMPTION: This role requires strong communication and organizational skills, as well as the ability to handle live, breaking news situations and rapidly changing coverage.
🎯 Required Qualifications
Education: BA/BS in journalism, communications, or equivalent experience in the field
Experience: 3-5 years of experience writing breaking news articles or writing news articles in AP style
Required Skills:
- Strong communication and organizational skills
- Ability to work under constant time pressure and meet deadlines
- Strong news and editorial judgment, and an understanding of the tenets of professional journalism
- Strong knowledge of AP style, copy editing and SEO best practices
- Ability to calmly handle live, breaking news situations and rapidly changing coverage
- Ability to work various shifts, including mornings, nights and weekends
Preferred Skills:
- Experience with CMS, photo and video-editing systems
- Ability to write in an exciting, captivating and conversational tone
- Experience creating and managing content on social media platforms
- Knowledge of how to interpret and use digital analytics
- Knowledge of ENPS, Edius, Canva
ASSUMPTION: While not explicitly stated, familiarity with digital analytics and SEO best practices is highly recommended for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for a Senior Digital Content Producer with 3-5 years of experience in the Tampa, FL area)
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) matching
- Virtual doctor's appointments and therapy sessions
- Paid time off and holidays
Working Hours: Full-time, with the ability to work various shifts, including mornings, nights, and weekends
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: 1955 (as Gannett Company, Inc.)
Company Description:
- TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most.
- With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.
- TEGNA produces trusted, impactful, and innovative content across platforms, acting as an advocate for those in need and helping bring positive change to communities.
Company Specialties:
- Broadcast media production and distribution
- News and information services
- Digital content creation and distribution
Company Website: TEGNA.com
ASSUMPTION: TEGNA is a large, established media company with a strong focus on local news and community engagement.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Digital Content Manager or a similar supervisor.
Work Arrangement: On-site, with the ability to work remotely for specific tasks or during emergencies.
Growth Opportunities:
- Progression to a managerial or senior editorial role within the newsroom
- Expansion into other areas of digital content creation or management
- Opportunities to work on special projects or initiatives
ASSUMPTION: This role offers opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with a modern newsroom and production facilities
Office Location(s): WTSP-TV Tampa, Tampa, FL
Geographic Context:
- Tampa, FL is a large, diverse metropolitan area with a population of over 3 million people.
- The Tampa Bay area is known for its beaches, cultural attractions, and sports teams.
- The cost of living in Tampa is relatively affordable compared to other major metropolitan areas in the United States.
Work Schedule: Full-time, with the ability to work various shifts, including mornings, nights, and weekends. The newsroom operates on a 24/7 schedule.
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the Digital Content Manager or a panel of newsroom staff
- Final interview with the News Director or a senior member of the management team
Key Assessment Areas:
- Writing and editing skills
- News judgment and decision-making abilities
- Understanding of digital analytics and SEO best practices
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your work, such as published articles or digital content you've created
- Prepare for scenario-based questions that assess your news judgment and decision-making abilities
- Research the company and the WTSP-TV Tampa newsroom to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Digital Content Producer, Senior, Writing, Editing, News, Breaking News, AP Style, SEO, Social Media, Digital Analytics, Tampa, WTSP-TV
ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the hiring timeline.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Photo and video-editing software (e.g., Adobe Creative Suite, Canva)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Digital analytics tools (e.g., Google Analytics, Omniture)
- Newsroom computer-assisted design (CAD) systems (e.g., ENPS, iNews)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Demand the truth
- Work smarter
- Do the right thing
- Win
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you have a strong commitment to journalistic integrity and ethical standards?
- Are you comfortable working in a fast-paced, dynamic news environment?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Candidates who align with TEGNA's company values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Working under constant time pressure and meeting tight deadlines
- Handling live, breaking news situations and rapidly changing coverage
- Adapting to a fast-paced, dynamic newsroom environment
- Competing with other experienced digital content producers for career advancement opportunities
ASSUMPTION: These challenges require strong communication, organizational, and time management skills, as well as the ability to work well under pressure.
📈 Similar Roles Comparison
- This role is similar to other Senior Digital Content Producer positions in the broadcast media industry, with a focus on writing, editing, and digital content creation.
- However, this role may have more responsibility for breaking news coverage and less focus on long-form, in-depth reporting compared to similar roles at print or digital-only publications.
- Career progression in this role may involve moving into management or specializing in a specific area of digital content creation, such as video or social media.
ASSUMPTION: This role offers a unique opportunity to gain experience in a fast-paced broadcast media newsroom and develop skills in digital content creation and management.
📝 Sample Projects
- Creating a breaking news alert for a major event, such as a natural disaster or high-profile crime
- Developing a series of social media posts to promote a special news report or investigative piece
- Editing and optimizing a long-form article for digital publication, including adding subheads, hyperlinks, and multimedia elements
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall structure of the WTSP-TV Tampa newsroom, and how do digital content producers collaborate with other departments?
- What opportunities are there for professional development and growth within the company?
- How does the newsroom support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager or other team members?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the TEGNA Inc. careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on writing, editing, and digital content creation
- Prepare for scenario-based questions that assess your news judgment and decision-making abilities
- Research the company and the WTSP-TV Tampa newsroom to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager or HR representative one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
