Sr. Digital Marketing Associate

📌 Core Information

🔹 Job Title: Sr. Digital Marketing Associate

🔹 Company: Warner Bros. Discovery

🔹 Location: CA Burbank Bldg. 128, Studio Tour

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing Warner Bros. Studio Tour Hollywood’s digital marketing campaigns across website, social, creative, and partner and agency activations
• Driving online sales revenue through the creation of omni-channel digital campaigns optimized for conversion and awareness
• Ensuring the website/mobile app is optimized and current
• Collaborating with the Marketing Manager and Digital Agency to champion online/mobile/social sales to meet revenue and attendance goals

ASSUMPTION: This role requires a strong understanding of digital marketing best practices and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Create and manage website, ensuring all content is on-brand, up-to-date, accurate using CMS and understanding of basic coding (HTML, CSS, etc.)

✅ Manage online ticketing products within the website to ensure WBSTH is in compliance with advertising best practices.

✅ Ensure website is compliant with GDPR regulations inclusive of management of all tracking tags and pixels.

✅ Create, manage, and implement a CRM strategy in partnership with Corporate Research, Data & Insights Team, including devising appropriate data capture initiatives and engagement campaigns.

✅ Create and implement online customer acquisition campaigns to drive sales using a variety of targeting strategies, programmatic and real-time buys, and other digital best practices. Achieve assigned revenue targets.

✅ Provide a proactive and forward thinking commercial approach to the delivery of effective SEO and SEM strategies (Organic and Paid). Manage search budgets with the objective of maximizing online revenue and minimizing cost-of-sale.

✅ Oversee effective and cost efficient online media buying to support the acquisition/awareness objectives of the Studio Tour and provide accurate reporting on media spend/results.

✅ Manage QA process throughout the duration of a marketing campaign.

✅ Work with the team to ensure marketing databases are used effectively and creatively for driving revenue from consumers and trade partners.

✅ Working with Marketing Manager and Digital Agency, develop on-brand engaging creative for use in all owned channels.

✅ Working with our digital agency, optimize the online customer journey and steward the integrity of the Studio Tour website. Ensure vendors and partners produce quality work (technically functioning and of the highest possible quality for optimal user experience).

✅ Research trends in advertising/marketing and brainstorm on innovative, first-to-market ways to debut content and create new digital programs.

✅ Ensure online ads are delivered on time, to specifications and on budget for each assigned media plan. Provide creative direction with media outlets and partners.

✅ Provide reporting through dashboards and analytic tools and present recommendations to shift or maintain digital budgets/campaigns in a timely manner.

✅ Collaborate across the studio with other WB digital teams and consumer intelligence. Stay current on industry trends and competitive landscape to ensure we remain a leader in the attraction space.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years’ website management and online marketing

Required Skills:

• Proficient in using a Content Management System
• Proficient in using web analytics tools (Google Analytics)
• Proficient in using creative tools like Photoshop
• Experience with paid media platforms (Google AdWords, Facebook, DV360, etc.)
• Exceptional written, verbal, and presentation communication and presentation skills
• Ability to understand holistic marketing objectives and how digital marketing can help supplement the end goals
• Ability to shift and adapt quickly and is comfortable with pivoting strategies
• Organized and detail oriented
• Must have ability to work well with the team and be collaborative

Preferred Skills:

• Experience in travel/tourism, attraction, or time-ticketed events
• Experience managing agency relationships

ASSUMPTION: While experience in the travel/tourism industry is preferred, it is not essential for this role. The required skills and experience are more important for success in this position.

💰 Compensation & Benefits

Salary Range: $35,360 - $62,273 per year

Benefits:

• Health Insurance Coverage
• Employee Wellness Program
• Life Insurance
• Disability Insurance
• Retirement Savings Plan
• Paid Holidays
• Sick Time
• Vacation

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on several factors, including external market data, internal equity, location, skill set, experience, and/or performance.

📌 Applicant Insights

🔍 Company Context

Industry: Warner Bros. Discovery is a leading media and entertainment company that operates several brands, including Warner Bros., Discovery, HBO, and CNN.

Company Size: Warner Bros. Discovery has over 10,000 employees worldwide.

Founded: Warner Bros. was founded in 1923, and Discovery was founded in 1985. The two companies merged in 2022.

Company Description:

• Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes premium content across a diverse range of brands and platforms.
• The company's portfolio includes iconic brands such as Warner Bros., Discovery, HBO, CNN, and DC Entertainment.
• Warner Bros. Discovery is committed to creating a diverse and inclusive workplace where employees can thrive and grow.

Company Specialties:

• Film and television production and distribution
• Cable television networks
• Streaming services
• News and sports programming

Company Website: www.wbd.com

ASSUMPTION: Warner Bros. Discovery is a large, global company with a diverse range of brands and platforms. This role is part of the Warner Bros. Studio Tour Hollywood team, which is focused on marketing and promoting the studio tour experience.

📊 Role Analysis

Career Level: This role is at the senior associate level, which is typically the second or third step in a marketing career path.

Reporting Structure: This role reports directly to the Marketing Manager for Warner Bros. Studio Tour Hollywood.

Work Arrangement: This role is on-site at the Warner Bros. Studio Tour Hollywood location in Burbank, CA.

Growth Opportunities:

• Advancement to a marketing manager or similar role within the Warner Bros. Studio Tour Hollywood team or another Warner Bros. Discovery brand
• Expansion of responsibilities to include additional marketing channels or campaigns
• Opportunities to work on high-profile projects or events

ASSUMPTION: This role offers opportunities for career growth and development within the Warner Bros. Discovery organization.

🌍 Location & Work Environment

Office Type: The Warner Bros. Studio Tour Hollywood office is a modern, professional environment with a focus on creativity and collaboration.

Office Location(s): CA Burbank Bldg. 128, Studio Tour

Geographic Context:

• The Warner Bros. Studio Tour Hollywood is located in Burbank, CA, which is a suburb of Los Angeles with a population of approximately 100,000 people.
• The area is known for its vibrant arts and entertainment industry, with many film and television studios located nearby.
• The cost of living in Burbank is generally lower than in Los Angeles proper, but still higher than the national average.

Work Schedule: This role has a standard work schedule of 40 hours per week, with the possibility of overtime or flexible hours as needed.

ASSUMPTION: The Warner Bros. Studio Tour Hollywood office provides a modern, professional work environment with opportunities for collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Marketing Manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Digital marketing skills and experience
• Website management and CMS proficiency
• Campaign planning and execution
• Budget management and reporting
• Collaboration and communication skills

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume
• Prepare examples of successful digital marketing campaigns you have managed or contributed to
• Be ready to discuss your approach to SEO, SEM, and online media buying
• Demonstrate your understanding of the Warner Bros. Studio Tour Hollywood brand and target audience

ATS Keywords: Digital Marketing, Website Management, CMS, SEO, SEM, Online Media Buying, Campaign Planning, Budget Management, Collaboration

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing skills and experience, as well as their ability to work effectively in a team environment.

🛠️ Tools & Technologies

• Content Management System (CMS)
• Web analytics tools (Google Analytics)
• Creative tools like Photoshop
• Paid media platforms (Google AdWords, Facebook, DV360, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: This role requires proficiency in using a variety of digital marketing tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Storytelling
• Innovation
• Collaboration
• Integrity
• Excellence

Work Style:

• Fast-paced and dynamic
• Creative and innovative
• Collaborative and team-oriented
• Results-driven and data-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong attention to detail and a data-driven approach to marketing?

ASSUMPTION: Warner Bros. Discovery values a work environment that is creative, collaborative, and results-driven. Candidates who are a strong cultural fit will have a strong understanding of the company's values and be able to demonstrate how their work style aligns with them.

⚠️ Potential Challenges

• Managing multiple digital marketing campaigns simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Working effectively with cross-functional teams and external vendors
• Meeting revenue and attendance goals in a competitive market

ASSUMPTION: This role presents several challenges, but also offers opportunities for growth and development in a dynamic and creative work environment.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Senior Digital Marketing Manager role, but with a focus on website management and campaign execution rather than strategic planning and leadership.
• Compared to other roles in the travel and tourism industry, this role requires a strong understanding of digital marketing best practices and a data-driven approach to campaign planning and execution.
• Career progression in this role could lead to a marketing manager or similar role within the Warner Bros. Studio Tour Hollywood team or another Warner Bros. Discovery brand.

ASSUMPTION: This role is unique in its focus on website management and campaign execution within the Warner Bros. Studio Tour Hollywood team, but offers opportunities for career growth and development within the Warner Bros. Discovery organization.

📝 Sample Projects

• Managing a website redesign project to improve user experience and drive online sales
• Planning and executing a targeted social media campaign to promote a new attraction or event at the Warner Bros. Studio Tour Hollywood
• Optimizing the online customer journey to improve conversion rates and drive revenue

ASSUMPTION: These sample projects demonstrate the types of initiatives this role may be responsible for managing and executing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• What are the biggest challenges facing the Warner Bros. Studio Tour Hollywood team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy for Warner Bros. Studio Tour Hollywood?
• What opportunities are there for growth and development within this role or the Warner Bros. Discovery organization?
• What is the work environment like at the Warner Bros. Studio Tour Hollywood office, and how does the team collaborate and communicate?

ASSUMPTION: These questions can help applicants better understand the role, the team, and the work environment, and demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant digital marketing experience and skills
• Prepare examples of successful digital marketing campaigns you have managed or contributed to
• Be ready to discuss your approach to SEO, SEM, and online media buying
• Follow up with the hiring manager or HR department one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.