Sr Digital Marketing Associate

📌 Core Information

🔹 Job Title: Senior Digital Marketing Associate

🔹 Company: Mattel

🔹 Location: Slough, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and optimizing digital marketing campaigns across various channels
• Driving campaign performance and maximizing media ROI
• Collaborating with cross-functional teams to achieve KPIs
• Executing media innovation and test & learn programs

ASSUMPTION: This role requires a proactive self-starter with strong analytical skills and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Plan, deliver, and optimize Programmatic video and display campaigns via DSP, PPC campaigns, Criteo & Citrus conversion campaigns, and CRM acquisition & email campaigns

✅ Drive Search plans across Mattel's brand portfolio, defining customer journey to mattel.com

✅ Deliver local email acquisition targets and optimize for lead quality

✅ Plan UK CRM calendar for retailer offers and work with EMEA Digital on pan-EMEA brand-led CRM campaigns

✅ Manage conversion channel mix and optimize performance across the portfolio

✅ Maximize media ROI by driving weekly campaign optimization with digital partners

✅ Work collaboratively with regional digital team and UK local brand on Programmatic and data-led channels

✅ Execute media innovation and test & learn within Programmatic, Search, and Conversion channels

✅ Champion best-in-class DCO and Search content and creative

✅ Own UK Programmatic, Search, and Conversion data within Mattel's Media Results & Performance platform

✅ Support the Media Manager on Media Mix Modelling program and drive implementation of MMM insights into the planning process

✅ Scope to expand responsibilities in the short to medium term

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of live campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in Programmatic and Search media, including Programmatic video, programmatic display, Ad tech, Paid Search, Criteo/Citrus conversion

Required Skills:

• Analytical prowess to drive optimization of live campaigns with agency partners
• Highly self-motivated and proactive with an eye for detail
• Ability to self-manage multiple projects simultaneously and proactively drive toward results
• Collaborative style, with ability to challenge and competent communicator
• Positive attitude and adaptability
• Ability to influence and drive best practices

Preferred Skills:

• Experience with Mattel's brand portfolio
• Fluency in additional languages

ASSUMPTION: Candidates with experience in a digitally native environment or working with agencies may have an advantage.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Estimated, based on industry standards for mid-level marketing roles in the UK)

Benefits:

• Competitive base salary
• Annual bonus scheme
• Pension plan co-funding (up to 10.5% company contribution)
• Private Healthcare
• Dental
• 25 holidays
• A variety of employee perks and discounts

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for working from home)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the UK. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel is a leading global toy company, operating in the manufacturing industry. The toy industry is highly competitive and dynamic, with a strong focus on innovation and staying ahead of trends.

Company Size: Mattel has over 10,000 employees worldwide, making it a large corporation. This means there are ample opportunities for career growth and development.

Founded: Mattel was founded in 1945, making it a well-established company with a rich history in the toy industry.

Company Description:

• Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world.
• The company creates innovative products and experiences that inspire, entertain, and develop children through play.
• Mattel is recognized as a Great Place to Work™ and as one of Fast Company's Best Workplaces for Innovators.

Company Specialties:

• Toys and Entertainment

Company Website: https://about.mattel.com/

ASSUMPTION: Working at Mattel offers the opportunity to be part of a global brand with a strong focus on innovation and creativity.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and development within the marketing department and the wider organization.

Reporting Structure: The Senior Digital Marketing Associate reports directly to the Media Manager within the Local Marketing team.

Work Arrangement: This role is based in the Slough office, with the opportunity for flexible working arrangements, including working from home.

Growth Opportunities:

• Expanding responsibilities within the Media team
• Progression to a management role within the Marketing department
• Opportunities to work on global campaigns and collaborate with international teams

ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the wider organization.

🌍 Location & Work Environment

Office Type: Mattel's Slough office is a modern, collaborative workspace with a focus on employee well-being and comfort.

Office Location(s): 3rd Floor, The Porter Building, 1 Brunel Way, Slough, United Kingdom

Geographic Context:

• Slough is a town in Berkshire, England, located approximately 20 miles west of Central London.
• The town offers a mix of urban and suburban living, with a variety of amenities and recreational facilities.
• Slough has excellent transport links to London and the rest of the UK, with easy access to major motorways and rail networks.

Work Schedule: Full-time, Monday to Friday, with flexibility for working from home

ASSUMPTION: Working in Slough offers a convenient commute to London and a variety of amenities and recreational facilities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Final interview with the HR department

Key Assessment Areas:

• Analytical skills and data-driven decision making
• Campaign planning and optimization
• Collaboration and communication skills
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Mattel's brand portfolio and the toy industry
• Prepare examples of your campaign planning and optimization skills

ATS Keywords: Programmatic, PPC, CRM, Conversion, Media Planning, Campaign Optimization, Data Analysis, Collaboration, Communication, Adaptability, Problem-Solving

ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on analytical skills and campaign planning and optimization.

🛠️ Tools & Technologies

• Google Analytics
• Adobe Creative Suite
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• CRM software (Salesforce, HubSpot, etc.)
• Programmatic advertising platforms (DSPs, ad exchanges, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity is our superpower
• We treat play as if the future depends on it
• We represent the world as they see and imagine it

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative
• Performance-driven and focused on results

Self-Assessment Questions:

• Do you have a strong track record of driving campaign performance and maximizing media ROI?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have a positive attitude and a strong work ethic?

ASSUMPTION: Mattel values candidates who are creative, data-driven, and collaborative, with a strong focus on innovation and performance.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working in a fast-paced, dynamic industry with constant change and innovation
• Collaborating with international teams and managing different time zones
• Balancing work-life integration in a flexible working environment

ASSUMPTION: These challenges require strong project management skills, adaptability, and a positive attitude.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on Programmatic, Search, CRM, and Conversion campaigns, rather than traditional marketing channels
• The toy industry is highly competitive and dynamic, with a strong focus on innovation and staying ahead of trends
• Career progression in this role may involve expanding responsibilities within the Media team or progressing to a management role within the Marketing department

ASSUMPTION: This role offers unique opportunities and challenges compared to related positions in the marketing field.

📝 Sample Projects

• Planning and executing a successful Programmatic video campaign for a Mattel brand
• Optimizing a PPC campaign to drive traffic to mattel.com and improve conversion rates
• Collaborating with the regional digital team to execute a test & learn program for a new conversion channel

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Mattel's brand portfolio?
• What opportunities are there for career growth and development within the Marketing department and the wider organization?
• How does Mattel support work-life integration in a flexible working environment?
• What are the key challenges facing the Media team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These questions demonstrate your interest in the role and your understanding of the company's priorities and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the SmartRecruiters link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your campaign planning and optimization skills
• Research Mattel's brand portfolio and the toy industry to demonstrate your understanding of the company and its products
• Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.