📌 Core Information
🔹 Job Title: Senior Digital Marketing Consultant
🔹 Company: Alliantgroup
🔹 Location: Madison, WI & Fairfax, IA
🔹 Job Type: Full-Time, Hybrid (On-site 2-3 days per week)
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to drive growth
- Leading web development projects and optimizing websites for performance and conversion
- Managing SEO and paid advertising campaigns to improve efficiency and ROI
- Analyzing digital marketing performance data and providing actionable insights
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Developing and implementing digital marketing strategies focused on improving lead generation, engagement, and conversions
✅ Leading all web development projects, ensuring websites are optimized for performance, user experience, and conversion
✅ Executing SEO strategies, including keyword research, on-page/off-page optimization, and technical enhancements
✅ Managing digital advertising campaigns (Google Ads, LinkedIn Ads, programmatic), continually optimizing for improved efficiency and ROI
✅ Analyzing digital marketing performance data across paid and organic channels, providing actionable insights and recommendations
✅ Optimizing landing pages, ad content, CTAs, and digital experiences to enhance user engagement and increase conversion rates
✅ Collaborating with internal marketing team and external partners to ensure digital strategies align with broader marketing goals
✅ Staying current with digital marketing trends, best practices, and emerging technologies
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communications, Business, or a related field (Preferred)
Experience: 5+ years of experience in digital marketing, with a focus on SEO, paid media, and conversion optimization. Proven experience in a B2B marketing setting, preferably involving technical products or complex sales cycles.
Required Skills:
- SEO & Search Marketing: Optimizing websites and content for search engine visibility to drive organic traffic
- Digital Paid Advertising: Managing paid digital advertising campaigns for maximum ROI across platforms like Google Ads and LinkedIn Ads
- Web Development Management: Overseeing web development projects, ensuring optimal site performance, usability, and conversions
- Conversion Rate Optimization (CRO): Enhancing digital content and user experiences to increase the rate at which visitors take desired actions
- Project Management: Effectively planning, executing, and delivering digital marketing projects within scope, timelines, and budgets
- Analytical Thinking: Analyzing data and performance metrics to inform strategies and improve outcomes
- Collaborative Communication: Effectively communicating and collaborating with team members and external partners to achieve common goals
- Creative Problem-Solving: Developing innovative solutions to digital marketing challenges and continuously improving performance
Preferred Skills:
- Experience with A/B testing platforms
- Familiarity with project management tools (e.g., Asana, Trello, Jira)
- Knowledge of marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: Strong proficiency with Google Analytics, Google Ads, LinkedIn Ads, and other digital advertising platforms is required for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $105,000 per year
Benefits:
- Paid time off including vacation days, sick days, holidays, and parental leave for mothers, non-birthing parents, and adoptive parents
- Healthcare, dental, vision, and life insurance plans to cover you and your family
- Company and matching contributions to 401K savings plan to help you save for retirement
- Tuition reimbursement
Working Hours: Full-time, with flexible hours and the ability to work remotely up to 2-3 days per week
ASSUMPTION: The salary range provided is based on market research for similar roles in the logistics and supply chain industry, with consideration for the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Logistics and Supply Chain
Company Size: Medium (1,001-5,000 employees)
Founded: 2002
Company Description:
- Alliantgroup is a consulting and management engineering firm focused on strengthening American businesses
- The company specializes in research and development tax credits, 179D, IC-DISC, work opportunity tax credit, tax controversy services, and employee retention credit
- Alliantgroup employs a proprietary science-based methodology and invests in AI tools, industry data analysis, and knowledge development to deliver quantifiable solutions to clients
Company Specialties:
- Research and Development Tax Credit
- 179D
- IC-DISC
- Work Opportunity Tax Credit
- Tax Controversy Services
- Employee Retention Credit
- Cybersecurity
- Consulting and digital transformation
Company Website: alliantgroup.com
ASSUMPTION: Alliantgroup is a well-established company with a strong focus on innovation and growth, offering opportunities for career development and advancement.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with internal marketing specialists and external partners
Work Arrangement: Hybrid, with on-site work required 2-3 days per week
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to work on diverse projects and gain experience in various aspects of digital marketing
- Chance to collaborate with and learn from experienced professionals in the field
ASSUMPTION: This role offers a good balance of autonomy and collaboration, with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Madison, WI & Fairfax, IA
Geographic Context:
- Madison, WI: Known for its vibrant tech industry, high quality of life, and strong job market
- Fairfax, IA: A small city with a low cost of living and a close-knit community
Work Schedule: Full-time, with flexible hours and the ability to work remotely up to 2-3 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Marketing Manager and a team member
- Final interview with the Director of Marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Technical skills in SEO, paid media, and web development
- Project management and organizational skills
- Communication and collaboration abilities
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on B2B settings
- Tailor your resume and cover letter to emphasize your skills and experience related to the required qualifications
- Prepare examples of your work, such as successful digital marketing campaigns or website optimizations
ATS Keywords: Digital Marketing, SEO, Paid Media, Web Development, Conversion Optimization, Project Management, Marketing Strategy
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit within the marketing team.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- LinkedIn Ads
- Programmatic advertising platforms
- SEO and A/B testing tools
- Project management software (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: Proficiency in these tools is required for this role, with the opportunity to learn and utilize new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Live Safety. Everyone. Always
- Make Things Better
- Care For Others
- Do The Right Thing
- Act For Tomorrow
- Think Beyond. Be Bold
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and adaptable
Self-Assessment Questions:
- Do you align with Alliantgroup's core values and mission?
- Are you comfortable working in a hybrid environment, balancing remote work and on-site collaboration?
- Do you thrive in a dynamic, fast-paced work environment that requires strong project management skills?
ASSUMPTION: Alliantgroup values a strong cultural fit, with an emphasis on collaboration, innovation, and a commitment to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in digital marketing trends and best practices
- Collaborating effectively with remote team members and external partners
- Balancing strategic thinking with hands-on execution and optimization
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a good balance of strategic and tactical responsibilities, with a focus on driving growth and improving performance
- In the logistics and supply chain industry, digital marketing plays a crucial role in reaching B2B audiences and driving business growth
- Career progression in this role may involve advancing to a management or leadership position within the marketing department or exploring opportunities in related fields
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, with a focus on driving digital marketing strategies that deliver measurable results.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve organic traffic and conversions for the company's website
- Managing a successful Google Ads campaign to drive leads and revenue for a specific product or service offering
- Optimizing the user experience and conversion rate of the company's website through A/B testing and iterative design
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, with a focus on driving measurable results and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments and external partners to ensure alignment and effectiveness of digital initiatives?
- What opportunities are there for professional growth and development within the marketing department or the company as a whole?
- How does Alliantgroup support work-life balance for its employees, particularly those in hybrid or remote roles?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://alliantenergy.wd1.myworkdayjobs.com/travero/job/Fairfax-IA/Sr-Digital-Marketing-Consultant_JR-8712
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing, SEO, paid media, and web development
- Prepare examples of your work, such as successful digital marketing campaigns or website optimizations, to showcase your expertise and achievements
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
