📌 Core Information
🔹 Job Title: Senior Digital Marketing Executive
🔹 Company: Fleekbiz Pvt Ltd
🔹 Location: Karachi, Sindh, Pakistan
🔹 Job Type: On-site, Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive digital marketing strategies
- Managing digital advertising campaigns across various platforms
- Conducting SEO audits and keyword research
- Collaborating with cross-functional teams to create cohesive marketing materials
- Mentoring junior team members and fostering their professional growth
ASSUMPTION: This role requires a strategic thinker with a proven track record in digital marketing to lead campaigns, make data-driven decisions, and drive business growth.
📋 Key Responsibilities
✅ Develop and execute comprehensive digital marketing strategies across all major channels
✅ Plan and manage digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, with a focus on optimizing for ROI
✅ Conduct in-depth keyword research, competitive analysis, and SEO audits to improve organic search rankings
✅ Measure and report on the performance of all digital marketing campaigns using tools like Google Analytics, SEMrush, and others to assess results against KPIs
✅ Lead A/B testing and conversion rate optimization (CRO) initiatives to improve user experience and campaign outcomes
✅ Manage project timelines, budgets, and deliverables, ensuring seamless execution from start to finish
✅ Collaborate with cross-functional teams (including content, design, and sales) to create cohesive and effective marketing materials
✅ Mentor junior members of the marketing team, providing guidance and support to foster their professional growth
✅ Stay current with the latest digital marketing trends, technologies, and best practices to keep our strategy innovative and effective
ASSUMPTION: The role involves a high level of autonomy and requires strong leadership, communication, and interpersonal skills to manage multiple projects simultaneously in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field
Experience: A minimum of 5 years of proven experience in a digital marketing role
Required Skills:
- Proven experience leading and managing SEO/SEM, email, social media, and advertising campaigns
- Strong analytical skills and extensive experience with analytics tools (e.g., Google Analytics, Google Search Console, SEMrush)
- Excellent leadership, communication, and interpersonal skills
- Ability to manage multiple projects simultaneously in a fast-paced environment
- A strategic mindset with a passion for achieving measurable results
Preferred Skills:
- Proficiency with marketing automation and CRM software (e.g., Trello, Asana, HubSpot, Marketo)
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results are preferred.
💰 Compensation & Benefits
Salary Range: Upto 150K per month. This is an industry-standard range for a senior digital marketing executive with 5-10 years of experience in Karachi, Pakistan.
Benefits:
- Market Competitive salary
- Fuel Allowance
- Door to Door Transportation for Female staff
- Eid Bonuses, Performance Bonuses, EOBI Pension plan, Paid leave compensation, Loans & Advance salary
- Family healthcare Including maternity, Family OPD reimbursable, Maternal/Paternal leaves
- In-house recreational facilities: Outdoor sports area, Billiards & Foosball table, Xbox & Media Room, Gym facility
Working Hours: Night shift, 10:00 pm to 7:00 am, Monday to Friday
ASSUMPTION: The salary range and benefits package are competitive for the industry and location, considering the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Fleekbiz Pvt Ltd operates in the IT Services and IT Consulting industry, focusing on creative and digital services.
Company Size: Fleekbiz Pvt Ltd has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's growth and success.
Founded: Fleekbiz Pvt Ltd was founded in 2015, making it a relatively young and dynamic company with a strong focus on innovation and growth.
Company Description:
- Fleekbiz is a full-service digital agency dedicated to creating unparalleled online experiences for clients
- The company utilizes a wide array of technological tools and solutions to elevate brands and drive business growth
- Fleekbiz specializes in exceptional design and the promotion of websites that leave a lasting global impact in the digital realm
Company Specialties:
- Creative Agency
- Design Agency
- Website Development
- UI/UX
- Branding
- Brand Building
- Content Marketing
- Digital Marketing
- Social Media Marketing
- SEO Services
- Outsourcing
Company Website: http://fleekbiz.com/
ASSUMPTION: Fleekbiz Pvt Ltd is a growing company with a strong focus on innovation and client satisfaction, making it an attractive opportunity for digital marketing professionals seeking to make a significant impact in their role.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in digital marketing.
Reporting Structure: The Senior Digital Marketing Executive will report directly to the Head of Marketing or a similar role, with the opportunity to mentor and guide junior team members.
Work Arrangement: This is an on-site, full-time role with a night shift schedule from 10:00 pm to 7:00 am, Monday to Friday.
Growth Opportunities:
- As a senior role, this position offers opportunities for career progression within the marketing department or the company as a whole
- The dynamic nature of the digital marketing industry provides ample opportunities for professional development and skill expansion
- Working with a diverse client base allows for exposure to various industries and marketing challenges
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career progression and professional development.
🌍 Location & Work Environment
Office Type: Fleekbiz Pvt Ltd operates a modern, professional office environment in PECHS Block 06, Shahrah e Faisal, Karachi.
Office Location(s): Karachi, Pakistan
Geographic Context:
- Karachi is the largest city in Pakistan, offering a vibrant and diverse cultural scene
- The city is a major commercial and financial hub, providing ample opportunities for networking and professional growth
- Karachi's strategic location on the Arabian Sea coast makes it an ideal base for regional operations
Work Schedule: Night shift, 10:00 pm to 7:00 am, Monday to Friday
ASSUMPTION: The night shift schedule may not be suitable for all candidates, and applicants should consider their personal preferences and commitments when applying for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and expectations
- Skills assessment or case study presentation to evaluate the candidate's strategic thinking and problem-solving abilities
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and mentoring skills
- Communication and interpersonal skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Include specific examples of successful campaigns you've led and the results you've driven
- Demonstrate your understanding of the role and Fleekbiz Pvt Ltd's business by showing how your skills and experience align with the company's needs
ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Email Marketing, Content Marketing, Analytics, Leadership, Communication, Project Management, Data-Driven Decision Making, Mentoring, Campaign Management, Conversion Rate Optimization, Strategic Thinking
ASSUMPTION: Fleekbiz Pvt Ltd uses an Applicant Tracking System (ATS) to manage and filter job applications, so including relevant keywords in your resume can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Marketing automation and CRM software (e.g., Trello, Asana, HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable using them to drive results.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Client-centric approach
- Collaboration
- Continuous learning
Work Style:
- Dynamic and fast-paced environment
- Strong focus on results and data-driven decision making
- Collaborative and supportive team culture
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working in a night shift schedule?
- Do you have a proven track record of driving results in a digital marketing role?
ASSUMPTION: Candidates who are comfortable working in a fast-paced environment, have a strong work ethic, and are committed to driving results will be a good fit for Fleekbiz Pvt Ltd's culture.
⚠️ Potential Challenges
- The night shift schedule may not be suitable for all candidates, and applicants should consider their personal preferences and commitments
- The role requires a high level of autonomy and strong leadership skills to manage multiple projects simultaneously in a fast-paced environment
- The digital marketing industry is constantly evolving, and candidates must be willing to adapt and learn new tools and technologies to stay competitive
- The role involves working with a diverse client base, which may present unique challenges and require flexibility and adaptability
ASSUMPTION: Applicants should carefully consider these potential challenges and ensure they are a good fit for the role and the company culture before applying.
📈 Similar Roles Comparison
- This role is a senior-level position, requiring more experience and expertise than entry-level or mid-level digital marketing roles
- The focus on driving results and data-driven decision making sets this role apart from more junior positions
- As a senior role, this position offers opportunities for career progression and professional development that may not be available in more junior positions
ASSUMPTION: Applicants should consider their career goals and experience level when comparing this role to other digital marketing positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch
- Managing a team to optimize an e-commerce website's SEO and improve organic search rankings
- Conducting A/B testing and conversion rate optimization for a client's landing pages to improve campaign performance
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges the Senior Digital Marketing Executive may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Fleekbiz Pvt Ltd support the professional development and growth of its employees?
- What are the most significant challenges facing the digital marketing team currently, and how can this role help address them?
- How does Fleekbiz Pvt Ltd foster a culture of innovation and continuous learning?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about whether this opportunity is the right fit for their career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare for the interview by researching Fleekbiz Pvt Ltd's business and industry trends
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
