📌 Core Information
🔹 Job Title: Sr. Digital Marketing Executive
🔹 Company: Alghanim Industries
🔹 Location: Kuwait
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic development and management of digital marketing campaigns
- Collaboration with various teams for effective campaign execution
- Performance measurement and reporting
- Budget management and optimization
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and strong collaboration with cross-functional teams.
📋 Key Responsibilities
✅ Strategize, plan, and execute a full spectrum of digital marketing campaigns
✅ Manage and optimize performance across key paid marketing channels
✅ Oversee active campaigns for consistent brand representation
✅ Define and develop KPIs and create performance dashboards
✅ Collaborate with content creators and web development teams for high-performing landing pages
✅ Conduct market research and analyze customer behavior and competitor activities
✅ Optimize the end-to-end customer journey
✅ Lead email marketing campaigns with audience segmentation and A/B testing
✅ Manage digital marketing budgets and ensure campaigns are delivered on time and within allocated financial parameters
✅ Generate performance reports with clear analysis, actionable recommendations, and strategic implications
✅ Support eCommerce sales targets through targeted digital promotional campaigns
✅ Maintain a proactive understanding of digital marketing trends and best practices
ASSUMPTION: This role requires a high level of initiative, attention to detail, and strong project management skills to manage multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Digital Media, Business Administration, or a closely related field
Experience: 4-6 years of hands-on experience in digital marketing, with a significant focus on the eCommerce sector
Required Skills:
- Expert proficiency in Google Ads, Meta Business Suite, TikTok Ads, and Snapchat Ads
- Advanced knowledge of Google Analytics (including GA4), Google Data Studio, and user behavior analysis tools like Hotjar
- Deep understanding of on-page and off-page SEO principles, comprehensive keyword research methodologies, and strategic SEM planning
- Hands-on experience with leading email marketing platforms like Klaviyo and Mailchimp
- Solid understanding of various Content Management Systems (CMS) including Shopify, Magento, and WordPress
- Practical experience with design tools like Canva and basic proficiency in Adobe Creative Suite
- Proven ability to develop and implement effective retargeting strategies, advanced audience segmentation, and comprehensive customer funnel mapping
- Advanced proficiency in Excel, Google Sheets, and Business Intelligence (BI) tools for comprehensive campaign reporting and in-depth performance analysis
Preferred Skills:
- Fluency in Arabic
- Experience with programmatic advertising platforms
- Knowledge of marketing automation tools
ASSUMPTION: Candidates with a strong background in eCommerce digital marketing and a proven track record of driving results through data-driven strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between KWD 2,500 - 3,500 per month, based on industry standards for a senior digital marketing executive in Kuwait with 4-6 years of experience.
Benefits:
- Health insurance
- Retirement plan
- Employee discounts
- Training and development opportunities
Working Hours: Full-time, Monday to Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits may also vary based on the company's current benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Alghanim Industries is a large, privately-owned multi-national company operating in various sectors, including retail, consumer electronics, food and beverage, automotive, engineering, and logistics. The company is a market leader in almost every sector it operates in and is committed to developing customer-centric, empowered, and engaged teams.
Company Size: Alghanim Industries employs over 15,000 people in 30 businesses across 40 countries, making it a large enterprise with significant resources and opportunities for career growth.
Founded: 1932, with over 90 years of experience in the Middle East and North Africa, Turkey, and emerging Asia.
Company Description:
- Established, successful commercial enterprise building and growing its own brands and managing global partnerships
- Market leader in almost every sector it operates in
- Committed to developing customer-centric, empowered, and engaged teams
Company Specialties:
- Engineering
- Retail
- Automotive sales and service
- Manufacture of insulation
- Manufacture of PEB
- Fast moving consumable goods
- Oil & gas services/products
- Office automation
- Insurance
- Consumer credit
- Travel
- Logistics & warehousing
- Talent development
- Advertising
Company Website: http://www.alghanim.com
ASSUMPTION: Working for Alghanim Industries offers opportunities for professional growth and development in a large, established organization with a diverse range of business units.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking in digital marketing.
Reporting Structure: The Sr. Digital Marketing Executive will report directly to the Marketing Manager and collaborate with various teams, including trading, content, and development teams.
Work Arrangement: This is an on-site role based in Kuwait, with standard office hours from Sunday to Thursday, 8:00 AM to 5:00 PM, with a one-hour lunch break.
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to work on diverse campaigns across various business units
- Career progression into management or specialist roles within the marketing function
ASSUMPTION: This role offers significant opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office with collaborative workspaces and meeting rooms
Office Location(s): Al Hamra Tower, Block 8, Al Shuhada Street, Floor 70 - 73, Sharq, Kuwait 13102
Geographic Context:
- Kuwait is a small, oil-rich country in the Middle East with a diverse, multicultural population
- The capital, Kuwait City, is a bustling metropolis with a mix of modern and traditional architecture
- Kuwait has a hot, dry climate with mild winters and very hot summers
Work Schedule: Standard office hours from Sunday to Thursday, 8:00 AM to 5:00 PM, with a one-hour lunch break
ASSUMPTION: Working in Kuwait offers a unique cultural experience and the opportunity to live and work in a dynamic, multicultural environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the careers portal
- Phone or video screening with the HR team
- In-depth behavioral and technical interviews with the hiring manager and relevant team members
- Final round with the Marketing Director or another senior leader
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Campaign management and optimization skills
- Collaboration and communication skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved
- Research Alghanim Industries and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Google Ads, Meta Business Suite, TikTok Ads, Snapchat Ads, Google Analytics, GA4, SEO, SEM, Klaviyo, Mailchimp, Shopify, Magento, WordPress, Canva, Adobe Creative Suite, Excel, Google Sheets, BI tools, customer acquisition, sales funnel optimization, CRO
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their digital marketing expertise and strategic thinking throughout the interview process.
🛠️ Tools & Technologies
- Google Ads
- Meta Business Suite
- TikTok Ads
- Snapchat Ads
- Google Analytics (GA4)
- Google Data Studio
- Hotjar
- Klaviyo
- Mailchimp
- Shopify
- Magento
- WordPress
- Canva
- Adobe Creative Suite
- Excel
- Google Sheets
- Business Intelligence (BI) tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Empowerment and engagement
- Integrity and ethical behavior
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on results and performance
- Collaborative and supportive team culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven digital marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you thrive in a collaborative, supportive team culture that prioritizes results and performance?
ASSUMPTION: Candidates who align with Alghanim Industries' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may be challenging
- Working in a fast-paced, dynamic environment may require strong time management and prioritization skills
- Kuwait's hot, dry climate may be challenging for some candidates
- Competitive job market and high standards for digital marketing expertise
ASSUMPTION: Candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a demanding, fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other senior digital marketing roles, this position places a stronger emphasis on campaign management and optimization, with a broader scope of responsibilities
- In the Middle East, digital marketing roles may vary in terms of the specific channels and platforms used, but the core skills and strategic thinking required remain consistent
- Career progression in digital marketing may involve moving into management or specialist roles, such as SEO/SEM Manager, Email Marketing Manager, or Social Media Manager
ASSUMPTION: Candidates should research similar roles in the digital marketing field to better understand the unique aspects of this position and the potential career growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new eCommerce platform launch
- Optimizing paid advertising campaigns to improve ROI and reduce cost per acquisition
- Implementing advanced audience segmentation and retargeting strategies to enhance customer engagement and conversion rates
ASSUMPTION: These sample projects illustrate the types of initiatives a Sr. Digital Marketing Executive might undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current digital marketing landscape for the company's eCommerce platforms and how this role fits into the broader marketing strategy?
- How does the marketing team collaborate with other departments, such as trading, content, and development teams, to ensure cohesive messaging and effective campaign execution?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
- What opportunities are there for professional growth and development within the marketing function, and how does the company support the career progression of its employees?
- How does the company foster a culture of innovation and continuous learning, and what resources are available to support my professional development in this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare examples of successful digital marketing campaigns you've managed and the results you achieved
- Research Alghanim Industries and be ready to discuss how your skills and experience align with the company's mission and values
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
