📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager
🔹 Company: Rimini Street
🔹 Location: Remote - South Korea
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (South Korea)
🚀 Job Overview
Key aspects of this role include:
- Planning, building, executing, testing, and reporting on various paid campaigns across multiple channels
- Collaborating with global teams and understanding industry best practices to enhance B2B marketing efforts
- Analyzing campaign performance metrics and providing actionable insights to increase ROI
- Creating compelling paid concepts, copy, and offers that resonate with target audiences
- Managing paid programs across all digital channels and working with agencies and in-house creative teams
ASSUMPTION: This role requires a strategic and execution-focused mindset, with a strong emphasis on data-driven decision making and exceptional communication skills.
📋 Key Responsibilities
✅ Organize, plan, build, execute, test, and report on SEM, Remarketing, Prospecting/Display, Native, and Social Media paid campaigns across all channels, lines of business, and geographies
✅ Work heavily with Rimini Street global teams and understand industry best practices to build effective B2B campaigns
✅ Understand metrics and reporting on all campaigns and provide actionable insights to increase ROI
✅ Work with agencies and in-house creative and content developers to plan and build paid concepts, copy, and offers that are compelling to target audiences
✅ Contribute to a disciplined and metrics-based approach to measure effectiveness and campaign KPIs and ROI tied to business objectives
✅ Define, build, and interpret actionable closed-loop reporting dashboards together with demand-based analytics team from a response to a won account
✅ Analyze ongoing performance metrics, prepare and communicate reports on a weekly and monthly basis, and provide actionable insights and data-driven recommendations
✅ Serve as a digital marketing subject matter expert, keeping on top of trends, best practices, and changes in the media space in our international regions
✅ Work closely with other marketing teams to ensure alignment (campaigns, content, PR, solutions marketing, website, creative services, etc.)
✅ Develop and manage localized content for SEAGC markets with local portals and platforms
✅ Team up with web SEO and campaigns to drive traffic and leads for the international market
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7 years of direct experience in managing paid media and digital marketing in the B2B space
Required Skills:
- Proven experience in managing paid media campaigns, including SEM, Remarketing, Prospecting/Display, Native, and Social Media
- Strong analytical skills and ability to draw conclusions and determine strategies based on performance and financial data
- Excellent written and verbal communication skills with the ability to communicate at a business and strategic level
- Proven ability to be both strategic and execution-focused
- Fluency in English and Korean - excellent verbal and written
Preferred Skills:
- Experience working with and managing a digital agency
- Experience in event management
ASSUMPTION: Candidates with experience in B2B advertising, lead generation, brand awareness, and KPIs will be highly sought after for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Digital Marketing Manager role in South Korea, the estimated salary range is ₩70,000,000 - ₩90,000,000 per year. This range takes into account the company's size, industry, and the candidate's experience level.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Rimini Street is a global provider of end-to-end enterprise software support and innovation solutions, specializing in Oracle, SAP, and VMware software. The company operates in the competitive IT Services and IT Consulting industry, serving Fortune Global 100, Fortune 500, midmarket, public sector, and government organizations.
Company Size: Rimini Street has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Rimini Street was founded in 2005 and has since grown to become a publicly traded company (Nasdaq: RMNI) with a strong global presence.
Company Description:
- Rimini Street offers a comprehensive portfolio of unified solutions to run, manage, support, customize, configure, connect, protect, monitor, and optimize enterprise application, database, and technology software.
- The company's mission is to help clients achieve better business outcomes, significantly reduce costs, and reallocate resources towards strategic projects.
- Rimini Street has signed thousands of contracts with clients worldwide, realizing billions of US dollars in savings and funding AI and other innovation investments.
Company Specialties:
- Oracle Database
- Oracle E-Business Suite
- SAP
- JD Edwards
- SAP HANA Database
- Enterprise Software Support
- ERP
- SAP Support
- Oracle Support
- Third-Party Support
- Software Security
- Database Monitoring
- Professional Services
- Managed Services
- Cybersecurity
- Interoperability
Company Website: http://www.riministreet.com
ASSUMPTION: Rimini Street's extensive experience and global reach make it an attractive employer for candidates seeking to grow their careers in the IT industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing and campaign management.
Reporting Structure: The Senior Digital Marketing Manager will report directly to the Vice President of Marketing and work closely with global teams and other marketing departments.
Work Arrangement: This is a remote position based in South Korea, with flexibility for hybrid or on-site work arrangements as needed.
Growth Opportunities:
- Potential to advance to a Director or Vice President of Marketing role
- Opportunities to lead and mentor junior marketing team members
- Chance to work on high-impact projects and contribute to the company's growth and success
ASSUMPTION: Rimini Street's fast-paced and innovative work environment provides ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote work environment with the option for on-site collaboration as needed
Office Location(s): Remote - South Korea
Geographic Context:
- South Korea has a strong and growing IT industry, with numerous opportunities for professional development and networking
- The country offers a high standard of living, with excellent education, healthcare, and infrastructure
- South Korea's time zone (KST) is 13 hours ahead of UTC, which may require some flexibility in working hours for global collaboration
Work Schedule: Full-time (40 hours per week), with flexibility for remote work and occasional on-site collaboration
ASSUMPTION: Candidates should be comfortable working in a remote environment and be able to manage their time effectively to meet project deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Campaign management and strategy
- Data analysis and reporting
- Communication and presentation skills
- Industry knowledge and trends
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or case studies showcasing your campaign management and data analysis skills
- Research Rimini Street's company culture and values to demonstrate your fit for the role
- Practice common digital marketing interview questions and brush up on your industry knowledge
ATS Keywords: Digital Marketing, SEM, Remarketing, Prospecting/Display, Native, Social Media, B2B Campaigns, Analytics, Communication, Project Management, SEO, Lead Generation, Content Development, Agency Management, Event Management, Data Analysis, Strategic Planning
ASSUMPTION: Rimini Street's hiring process is designed to assess candidates' technical skills, industry knowledge, and cultural fit for the role.
🛠️ Tools & Technologies
- Google Analytics
- Marketo
- Salesforce
- Google Ad Tools
- CMS systems
- Project management tools
ASSUMPTION: Candidates should be proficient in using various digital marketing tools and platforms to manage and optimize paid campaigns.
👔 Cultural Fit Considerations
Company Values:
- Dream big and innovate boldly
- Work with extraordinary people who create a culture of mutual respect and collaboration
- Relentlessly pursue solutions that help clients achieve their goals, with unmatched client care rooted in a passion for exceptional service
- Believe in leaving the world a better place than we found it, with the Rimini Street Foundation making positive impacts in six continents for over 425 charities
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teamwork
- Data-driven decision making and continuous improvement
- Strong focus on client care and customer success
Self-Assessment Questions:
- Do I align with Rimini Street's company values and work style?
- Am I comfortable working in a remote environment and managing my time effectively?
- Do I have the necessary skills and experience to succeed in this role and contribute to the company's growth and success?
ASSUMPTION: Candidates should carefully consider their fit with Rimini Street's company culture and values before applying for this role.
⚠️ Potential Challenges
- Managing multiple paid campaigns simultaneously, requiring strong organizational skills and attention to detail
- Working with global teams and stakeholders, necessitating excellent communication and collaboration skills
- Keeping up with industry trends and best practices, demanding continuous learning and adaptation
- Occasional on-site collaboration may require flexibility in working hours to accommodate time zones
ASSUMPTION: Candidates should be prepared to face these challenges and possess the necessary skills and experience to overcome them.
📈 Similar Roles Comparison
- Compared to other Senior Digital Marketing Manager roles, this position offers a unique opportunity to work with a global company in the IT Services and IT Consulting industry
- Rimini Street's strong focus on client care and customer success sets it apart from other companies in the industry
- This role provides ample opportunities for professional growth and development, with a clear career path to advancement
ASSUMPTION: Candidates should research similar roles and companies to gain a better understanding of the market and make informed decisions about their career paths.
📝 Sample Projects
- Developing and executing a comprehensive paid media strategy for a global enterprise software company
- Managing a team of digital marketing specialists to deliver high-impact campaigns across multiple channels and regions
- Analyzing campaign performance data to optimize spend, improve ROI, and drive business growth
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their achievements.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does Rimini Street support the growth and development of its employees, particularly in the marketing department?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Rimini Street collaborate with global teams and stakeholders to ensure alignment and consistency in marketing efforts?
- What opportunities are there for this role to contribute to Rimini Street's overall business strategy and growth?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or case studies showcasing your campaign management and data analysis skills
- Research Rimini Street's company culture and values to demonstrate your fit for the role
- Practice common digital marketing interview questions and brush up on your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
