📌 Core Information
🔹 Job Title: Sr. Digital Marketing Manager
🔹 Company: LinkSquares, Inc.
🔹 Location: Hybrid (Boston, MA)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing agency partners to achieve measurable pipeline and revenue outcomes across digital channels
- Performing analysis of digital marketing performance and making data-driven decisions
- Collaborating with internal teams to optimize digital assets for demand generation campaigns
- Identifying new channels, technologies, and strategies to expand marketing capabilities
ASSUMPTION: This role requires a strong background in digital marketing, with a focus on B2B SaaS environments. The ideal candidate will have experience managing agency resources and be proficient in various digital marketing tools.
📋 Key Responsibilities
✅ Effectively manage agency partners to measurable pipeline and revenue outcomes across all digital channels (website, advertising, paid and organic search)
✅ Be a key contributor in the creation of a culture of experimentation and drive incremental improvements across the team
✅ Perform regular analysis of digital marketing performance, build narratives, and make recommendations for action to inform decision-making
✅ Partner with internal teams to design, launch, and optimize digital assets (including ads, lead capture experiences, website updates) for demand generation campaigns and go-to-market programs
✅ Identify new channels, technologies, and strategies that should be tested and potentially activated to expand capabilities within the marketing team
ASSUMPTION: The role requires a balance of strategic thinking and hands-on execution. The candidate should be comfortable working with data and making data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-7 years of digital marketing experience, preferably in a B2B SaaS based environment
Required Skills:
- Very strong experience managing agency resources to successful outcomes
- Very strong hands-on experience with Google Ads, LinkedIn Campaign Manager, Google Tag Manager, and Google Analytics
- Strong experience using Search Console and SEO tools to improve organic performance on SERPs for search features, ranking positions, and zero click results
- Experience using conversion rate optimization strategies to produce measurable improvements via VWO or similar tools
- Proficient with marketing automation platforms like HubSpot
- Experience reporting on campaign performance with Salesforce.com or a similar CRM
- Experience working with marketing segmentation tools like 6sense
- Proficient with website content management platforms, especially headless CMS and able to work directly with developers on website projects
- Excellent written communication, organization, time-management, process and project management skills
- Proficient at digital channel reporting, and ROI analysis, with a proven ability to maximize campaigns based on performance and testing
Preferred Skills:
- Experience working in fast-paced environments
ASSUMPTION: The required skills section is comprehensive and covers the essential aspects of the role. However, the candidate should also possess strong problem-solving skills and the ability to work well in a team.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Sr. Digital Marketing Manager with 5-7 years of experience in the Boston area)
Benefits:
- Medical, Dental, and Vision plans for employees and their families
- Health and wellness programs
- 401(k) plan
- Unlimited vacation
- Paid parental leave
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Contract Lifecycle Management (CLM) for the legal industry
Company Size: 201-500 employees (According to LinkedIn)
Founded: 2015
Company Description:
- LinkSquares is the leading AI-powered contract lifecycle management platform, trusted by more than 1,000 customers
- The company offers a comprehensive and competitive benefits package, including medical, dental, and vision plans, health and wellness programs, a 401(k) plan, unlimited vacation, and paid parental leave
- LinkSquares is an equal opportunity employer and does not discriminate on the basis of legally protected characteristics
Company Specialties:
- Legal
- Contract Management
- Machine Learning
- AI
- SaaS
- Contract Review
- Legal Operations
- LegalOps
- Analytics
- Contract Review
- Legal Tech
- Artificial Intelligence
- Cloud
- Startups
- and High Growth
Company Website: https://linksquares.com/
ASSUMPTION: LinkSquares is a well-established company in the CLM industry, with a strong focus on AI and machine learning. The company offers a comprehensive benefits package and is committed to diversity and inclusion.
📊 Role Analysis
Career Level: Senior-level position, reporting to the Vice President, Demand Generation
Reporting Structure: This role is a member of the Demand Generation team within the Marketing department
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow within the marketing department as the company continues to expand
- Opportunity to work on high-impact projects and contribute to the company's success
- Chance to learn and develop new skills in a fast-paced environment
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid work environment, with a mix of on-site and remote work
Office Location(s): 60 State Street, Suite 1200, Boston, Massachusetts 02109, US
Geographic Context:
- Boston is a major city in the northeastern United States, known for its rich history, culture, and education
- The office is located in downtown Boston, providing easy access to public transportation, restaurants, and other amenities
- The area offers a mix of urban and suburban living options, with a variety of neighborhoods to choose from
Work Schedule: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to balance the benefits of on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Vice President, Demand Generation
Key Assessment Areas:
- Digital marketing expertise and experience
- Agency management skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your fit for the role and the company
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team
ATS Keywords: Digital Marketing, B2B, Advertising Campaigns, Conversion Rate Optimization, Website Development, Search Engine Optimization, Agency Management, Collaboration, Google Ads, LinkedIn Campaign Manager, Google Analytics, SEO Tools, Marketing Automation, Salesforce, Content Management
ASSUMPTION: The application process is likely to be competitive, with a focus on digital marketing expertise and experience. Applicants should be prepared to demonstrate their skills and accomplishments in the interview process.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Campaign Manager
- Google Tag Manager
- Google Analytics
- SEO tools (e.g., Search Console, SEMrush, Ahrefs)
- Conversion rate optimization tools (e.g., VWO)
- Marketing automation platforms (e.g., HubSpot)
- CRM (e.g., Salesforce)
- Content management platforms (e.g., headless CMS)
ASSUMPTION: The required tools and technologies are industry-standard and widely used in digital marketing. The candidate should have experience with these tools and be comfortable using them to drive results.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working on multiple projects simultaneously?
- Are you comfortable analyzing data and using it to inform decision-making?
- Do you prefer working independently or as part of a team?
- Are you open to feedback and willing to adapt your approach based on new information?
ASSUMPTION: LinkSquares values a fast-paced, data-driven, and collaborative work environment. Candidates should assess their fit with these values and work styles before applying.
⚠️ Potential Challenges
- Managing multiple agency partners and ensuring consistent results
- Keeping up with the latest trends and best practices in digital marketing
- Balancing the need for data-driven decision-making with the need for quick execution
- Working in a fast-paced environment with tight deadlines
ASSUMPTION: The role presents several challenges, including managing multiple agency partners, staying current with digital marketing trends, and balancing data-driven decision-making with quick execution in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager in other B2B SaaS companies, but may have more focus on agency management and less on hands-on execution
- In comparison to other digital marketing roles, this position requires a strong background in B2B marketing and experience managing agency partners
- Career progression in this role could lead to a Director or Vice President of Marketing position, with increased responsibility for strategy and team leadership
ASSUMPTION: This role is similar to other Senior Digital Marketing Manager positions in B2B SaaS companies, but may have a unique focus on agency management. Career progression could lead to increased responsibility for strategy and team leadership.
📝 Sample Projects
- Developing and executing a comprehensive digital advertising campaign to drive pipeline and revenue growth
- Optimizing website performance and user experience to improve conversion rates and organic search rankings
- Managing a website redevelopment project to improve functionality and user experience
ASSUMPTION: These sample projects are representative of the types of initiatives the candidate might work on in this role, focusing on digital advertising, website optimization, and project management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach work-life balance, and what support is available for employees?
ASSUMPTION: These interview questions are designed to help the candidate understand the team structure, challenges, and expectations for the role, as well as the company's approach to professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and achievements
- Write a cover letter that emphasizes your fit for the role and the company
- Prepare for the interview by researching the company and practicing your responses to common digital marketing interview questions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
