📌 Core Information
🔹 Job Title: Senior Digital Marketing Manager - Outdoor
🔹 Company: Stanley Black & Decker, Inc.
🔹 Location: Valley City, OH or Towson, MD
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (Valley City, OH or Towson, MD)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies for Outdoor brands (Cub Cadet®, Hustler®, Troy-Bilt®)
- Collaborating with global teams and paid media agency to align strategies with business objectives
- Overseeing website strategy and enhancing digital experiences for North America
- Managing digital marketing campaigns across various channels and optimizing performance
- Fostering a customer-centric approach and integrating digital marketing efforts with offline strategies
ASSUMPTION: This role requires a strong understanding of UX/UI design principles and experience in applying them to enhance digital experiences.
📋 Key Responsibilities
✅ Collaborate with global marketing teams and paid media agency to develop and implement digital marketing strategies that align with business objectives and lead the market
✅ Develop and oversee the implementation of the website strategy for North America, ensuring compliance with privacy and security regulations, enhancing the brand’s digital experience, and maintaining a positive online reputation
✅ Plan, execute, and optimize digital marketing campaigns across various channels, utilizing analytics tools to track performance, measure ROI, and make data-driven decisions
✅ Foster a customer-centric approach in all marketing efforts, integrating digital marketing strategies with offline marketing to create a cohesive brand experience
✅ Coordinate the creation and distribution of engaging and on-brand content across digital platforms
✅ Assist in managing the digital marketing budget, ensuring efficient allocation of resources to maximize ROI
✅ Stay current with digital marketing trends and technologies to ensure the brands remain competitive in the digital landscape
ASSUMPTION: This role may require occasional travel to attend meetings, conferences, or events.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, or a related field
Experience: 7+ years of experience in digital marketing, with a focus on managing multiple brands or products
Required Skills:
- Proficient in digital marketing tools and platforms, such as Google Analytics, CRM systems, and marketing automation software
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Strong organizational skills and the ability to manage multiple paid and owned media projects across multiple brands simultaneously
- Solid understanding of UX/UI design principles and experience in applying them to enhance digital experiences
Preferred Skills:
- Experience working with global marketing teams
- Familiarity with the outdoor power equipment industry
ASSUMPTION: A master's degree in a related field or an MBA may be preferred but is not always required.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Digital Marketing Manager with 7+ years of experience in the manufacturing industry)
Benefits:
- Medical, dental, life, vision, disability, and 401(k) plans
- Employee Stock Purchase Plan
- Paid time off, including vacation, holidays, and personal days
- Tuition reimbursement
- Discounts on Stanley Black & Decker tools and other partner programs
Working Hours: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically tools and outdoor power equipment
Company Size: 10,001+ employees (global), with a large presence in the United States
Founded: 1843 (as Stanley Works), merged with Black & Decker in 2010 to form Stanley Black & Decker
Company Description:
- Stanley Black & Decker provides innovative tools and solutions for builders, protectors, makers, and explorers
- The company offers a wide range of products, including power tools, hand tools, storage, and outdoor power equipment
- Stanley Black & Decker is committed to ensuring its products and services provide greater quality, environmental, and social value to its customers and the planet
Company Specialties:
- Tools (hand, power, and pneumatic)
- Storage solutions
- Outdoor power equipment
- Fasteners
- Automotive, aerospace, and construction infrastructure solutions
Company Website: http://www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker is a large, global company with a diverse range of products and brands, offering ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior (7+ years of experience)
Reporting Structure: Reports directly to the Director of Digital Marketing for North America
Work Arrangement: Hybrid (Valley City, OH or Towson, MD) with flexibility for remote work
Growth Opportunities:
- Potential to advance to a director or management role within the marketing department
- Opportunities to work on global projects and collaborate with international teams
- Chance to gain experience in multiple aspects of digital marketing and brand management
ASSUMPTION: This role offers a unique opportunity to work with multiple brands within the same company, providing a diverse and challenging experience.
🌍 Location & Work Environment
Office Type: Hybrid (Valley City, OH or Towson, MD) with flexibility for remote work
Office Location(s): Valley City, OH or Towson, MD
Geographic Context:
- Valley City, OH: A small city in Ohio with a population of approximately 6,500 people, offering a quiet and affordable living environment
- Towson, MD: A suburb of Baltimore, MD, with a population of around 55,000 people, providing easy access to urban amenities while maintaining a suburban feel
Work Schedule: Full-time, typically 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and potential stakeholders
- Final interview with the director of digital marketing
- Background check and onboarding
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Ability to manage multiple brands and projects simultaneously
- Understanding of UX/UI design principles and their application to digital experiences
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
- Include specific examples of your experience with managing multiple brands or products and enhancing digital experiences
- Demonstrate your understanding of the outdoor power equipment industry and its unique challenges
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a global team environment
ATS Keywords: Digital Marketing, Outdoor Power Equipment, Brand Management, UX/UI Design, Global Marketing, Campaign Optimization, Data-Driven Decisions, Hybrid Work, Customer-Centric Approach
ASSUMPTION: Stanley Black & Decker uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Analytics
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Marketing automation software (e.g., Marketo, Pardot)
- UX/UI design tools (e.g., Sketch, Figma, Adobe XD)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Customer-centric approach
- Collaboration and teamwork
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and dynamic, with a focus on results and performance
- Collaborative and team-oriented, with a strong emphasis on cross-functional cooperation
- Data-driven and analytical, with a focus on continuous learning and improvement
Self-Assessment Questions:
- How have you demonstrated your ability to apply UX/UI design principles to enhance digital experiences in previous roles?
- How do you stay current with digital marketing trends and technologies, and how have you applied this knowledge to improve marketing campaigns?
- How do you balance the need for data-driven decisions with the importance of maintaining a customer-centric approach in your marketing strategies?
ASSUMPTION: Stanley Black & Decker values a diverse and inclusive work environment, and candidates who can demonstrate their ability to thrive in a global, collaborative setting will be most successful.
⚠️ Potential Challenges
- Managing multiple brands and projects simultaneously may require strong organizational skills and time management
- Working with global teams may present unique communication and collaboration challenges
- Keeping up with the latest digital marketing trends and technologies may require continuous learning and adaptation
- Balancing the need for data-driven decisions with the importance of maintaining a customer-centric approach may require strategic thinking and compromise
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in that it focuses on the outdoor power equipment industry, which has its own set of challenges and opportunities
- Compared to other senior digital marketing roles, this position offers a unique opportunity to work with multiple brands within the same company, providing a diverse and challenging experience
- Career paths for this role may include advancement to director or management positions within the marketing department, as well as opportunities to work on global projects and collaborate with international teams
ASSUMPTION: Candidates with experience in the outdoor power equipment industry or a related field may have an advantage in this role.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for the launch of a new outdoor power equipment product line
- Conducting a website audit and making data-driven recommendations to improve the user experience and enhance the brand’s online reputation
- Managing a team of digital marketing specialists to execute a global campaign, optimizing performance across multiple channels and regions
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring a strong understanding of digital marketing strategies, UX/UI design principles, and global team collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Outdoor brands, and how will my work contribute to achieving the company’s business objectives?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
- How does the marketing team collaborate with other departments, such as product development, sales, and customer service, to ensure a cohesive brand experience?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance, and what resources are available to help employees manage their time and priorities effectively?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and skills relevant to this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a global team environment
- Research the outdoor power equipment industry and Stanley Black & Decker’s portfolio of brands to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
