📌 Core Information
🔹 Job Title: Sr. Digital Marketing Specialist
🔹 Company: Abbott
🔹 Location: United States > Austin : 8701 Bee Caves Rd
🔹 Job Type: On-site
🔹 Category: Marketing Support
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Translating business strategies into executable digital strategies
- Managing web content strategy and execution
- Optimizing digital experiences using analytics and insights
- Collaborating with internal partners and external vendors
- Ensuring compliance with FDA regulations and company policies
ASSUMPTION: This role requires a strong understanding of digital marketing principles and experience in a regulated industry, preferably medical device or healthcare.
📋 Key Responsibilities
✅ Manages relationships with internal business partners, web development team, IT, and external vendors
✅ Collaborates with analytics team and business partners to translate business goals into digital KPIs
✅ Owns website and blog content, ensuring best practices are followed and edits content for accuracy, voice, readability, and comprehensiveness
✅ Maintains understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives
✅ Manages project progress, coordinating activities among stakeholders and tracking completion of tasks
✅ Uses analytics, insights, and best practices to optimize user experience, digital strategies, content, and tactics across all digital channels, including SEO and SEM
✅ Adheres to Digital Marketing policies and complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments
✅ Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 7+ years of experience in a digital domain with strong website management experience
Required Skills:
- Proven experience in digital marketing and website management
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to prioritize work and manage multiple projects simultaneously
- Flawless attention to detail and strong organizational skills
Preferred Skills:
- 3+ years creating and executing digital strategies/content dev for web and deploying emails within med device/healthcare
- 3+ years of experience working with content management systems (Adobe Experience Manager preferred) and experience working with technical team members
- 3+ years of experience executing analytics projects or working in close collaboration with an analytics team
- Experience with marketing automation
- Strong proofing and editing skills within a digitally focused environment
- Experience with agile methodologies
ASSUMPTION: Preferred skills are not required but would be highly beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $75,300.00 - $150,700.00 per year
Benefits:
- Training and career development
- Competitive compensation, incentives, and retirement plans
- Health care and well-being programs
- Paid time off
- 401(k) retirement savings with a generous company match
- Stability of a company with a record of strong financial performance and history of being actively involved in local communities
Working Hours: Standard, 40 hours per week
ASSUMPTION: The salary range provided is the full grade range, and the company usually hires based on the mid-point.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on diagnostics, medical devices, nutritionals, and branded generic medicines. The company serves customers in over 160 countries worldwide.
Company Size: Abbott is a large company with over 10,000 employees globally. This size offers opportunities for career growth and development.
Founded: Abbott was founded in 1888 and has since grown into a global leader in healthcare.
Company Description:
- Abbott is a global healthcare leader dedicated to improving people's lives through innovative technologies and products
- The company focuses on four core businesses: diagnostics, medical devices, nutritionals, and branded generic medicines
- Abbott's mission is to create a healthier world, free from disease
Company Specialties:
- Diagnostics
- Medical Devices
- Nutritionals
- Branded Generic Pharmaceuticals
Company Website: https://www.abbott.com
ASSUMPTION: Abbott's focus on innovation and improving people's lives creates a dynamic and fulfilling work environment.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in digital marketing.
Reporting Structure: The Sr. Digital Marketing Specialist reports directly to the Digital Marketing Manager.
Work Arrangement: This is an on-site role, requiring the employee to work from Abbott's office in Austin, TX.
Growth Opportunities:
- Abbott offers training and career development opportunities, allowing employees to grow within the company
- The company's large size and diverse business units provide ample opportunities for career progression
- Abbott's global presence offers international career opportunities for the right candidates
ASSUMPTION: Abbott's commitment to employee development and growth creates a positive work environment that encourages career advancement.
🌍 Location & Work Environment
Office Type: Abbott's Austin office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 8701 Bee Caves Rd, Austin, TX 78746, United States
Geographic Context:
- Austin is the capital city of Texas and the 11th-most populous city in the United States
- The city is known for its vibrant tech industry, live music scene, and outdoor activities
- Austin offers a high quality of life, with a low cost of living compared to other major cities in the United States
Work Schedule: Standard, 40 hours per week, with some flexibility for remote work as needed
ASSUMPTION: Abbott's Austin office provides a dynamic and engaging work environment that supports employee productivity and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing expertise and experience
- Project management skills
- Communication and collaboration skills
- Attention to detail and organizational skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of digital marketing principles and experience in a regulated industry
- Showcase your ability to manage multiple projects simultaneously and prioritize work effectively
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
ATS Keywords: Digital Marketing, Website Management, Content Strategy, Analytics, SEO, SEM, Project Management, Collaboration, Communication, Attention to Detail
ASSUMPTION: Abbott's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Experience Manager
- Google Analytics
- Adobe Analytics
- Marketing automation tools (e.g., Marketo, Pardot)
- SEO and SEM tools (e.g., Google Search Console, Google Ads, SEMrush)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs of the role and the company.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Collaboration
- Integrity
- Quality
- Responsibility
Work Style:
- Abbott fosters a dynamic and collaborative work environment
- The company encourages innovation, creativity, and continuous learning
- Abbott values work-life balance and offers flexible work arrangements as needed
Self-Assessment Questions:
- Do you thrive in a dynamic and collaborative work environment?
- Are you comfortable working in a regulated industry and adhering to strict guidelines?
- Do you have strong project management skills and the ability to manage multiple projects simultaneously?
ASSUMPTION: Abbott's culture values innovation, collaboration, and continuous learning, creating a dynamic and engaging work environment.
⚠️ Potential Challenges
- The role requires strong project management skills and the ability to manage multiple projects simultaneously
- The role involves working in a regulated industry, with strict guidelines and compliance requirements
- The role may require some travel, up to 10% of the time
- The role is based in Austin, TX, which may require relocation for candidates not currently living in the area
ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to address them effectively.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position requires more experience in website management and a deeper understanding of content strategy
- This role is specific to the medical device or healthcare industry, requiring experience in a regulated environment
- Career progression in this role may lead to management or specialized positions within digital marketing, depending on the candidate's interests and skills
ASSUMPTION: This role offers unique opportunities and challenges compared to other digital marketing positions, and candidates should be aware of these differences.
📝 Sample Projects
- Developing and executing a comprehensive digital strategy for a new product launch
- Optimizing website content and user experience to improve SEO performance and drive organic traffic
- Managing a team to create and deploy email marketing campaigns to support business objectives
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the team or the company, and how can this role help address them?
- How does Abbott support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Abbott foster a positive work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abbott Careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
- Research Abbott's company culture and values to demonstrate your fit for the role and the organization
- Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
