Sr. Digital Marketing Specialist

📌 Core Information

🔹 Job Title: Sr. Digital Marketing Specialist

🔹 Company: Raising Cane's

🔹 Location: Plano, TX

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing national and local marketing campaigns across digital platforms
• Managing CRM programs, website content, and digital performance metrics
• Collaborating with cross-functional teams to improve customer experience and drive growth
• Prioritizing and deploying UX and performance enhancements

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving measurable results through digital channels.

📋 Key Responsibilities

✅ Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement

✅ Own execution of Caniac Club messaging and offer delivery across all channels

✅ Build and manage a comprehensive digital content calendar and roadmap

✅ Lead the digital setup for new restaurant openings, including landing pages and "About This Restaurant" content

✅ Monitor digital performance metrics and identify opportunities for optimization

✅ Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates

✅ Collaborate with development teams to prioritize and deploy UX and performance enhancements

✅ Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps, to improve visibility and drive traffic

✅ Manage website support tickets, resolving technical and content issues with internal partners

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, or related field, or equivalent experience

Experience: 3+ years' experience in digital marketing, CRM, or website management

Required Skills:

• Strong knowledge of CMS platforms, SEO fundamentals, and marketing automation tools
• Proficiency in campaign performance tracking and analytics (e.g., Google Analytics, Google Tag Manager, CRM systems)
• Experience executing multi-channel campaigns with attention to detail and performance tracking

Preferred Skills:

• Familiarity with ADA compliance and digital accessibility standards
• Skilled in developing business documents such as content calendars, timelines, and process flows

ASSUMPTION: Candidates with experience in the restaurant industry or relevant digital marketing experience in a retail or service environment may find this role particularly suitable.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a mid-level digital marketing role in the Dallas-Fort Worth area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts and free meals
• Opportunities for career growth and advancement

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Raising Cane's is a fast-casual restaurant chain specializing in chicken finger meals. The company operates in a competitive market, focusing on quality, customer experience, and community involvement.

Company Size: Raising Cane's is a mid-sized company with 1,001-5,000 employees, providing a structured yet growing environment for employees.

Founded: Raising Cane's was founded in 1996 in Baton Rouge, Louisiana, and has since expanded to over 600 locations across the United States.

Company Description:

• Raising Cane's is known for its high-quality chicken finger meals, served with a focus on exceptional customer service and a fun, inviting atmosphere.
• The company's "ONE LOVE®" philosophy emphasizes a passion for chicken fingers and a commitment to making customers happy.
• Raising Cane's is dedicated to giving back to the communities it serves through various charitable initiatives and partnerships.

Company Specialties:

• Fast-casual dining
• Chicken finger meals
• Community involvement and charitable giving

Company Website: raisingcanes.com

ASSUMPTION: Raising Cane's is a well-established company with a strong brand and a focus on growth, making it an attractive opportunity for digital marketing professionals seeking to make an impact in a dynamic environment.

📊 Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the digital marketing team and the broader organization.

Reporting Structure: The Digital Marketing Senior Specialist reports directly to the Director of Digital Marketing and works closely with cross-functional teams, including Customer Support, Operations, and Development.

Work Arrangement: This role is on-site, with the opportunity to work remotely on a case-by-case basis, depending on project needs and team availability.

Growth Opportunities:

• Potential advancement to a management or leadership role within the digital marketing team
• Expansion of responsibilities to include additional channels or initiatives as the company grows
• Opportunities to work on special projects or campaigns that drive business growth and innovation

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal environment for a digital marketing professional looking to grow their skills and advance their career.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a casual, collaborative work environment

Office Location(s): Plano, TX

Geographic Context:

• Plano is a suburban city located north of Dallas, offering a mix of urban and suburban living with a high quality of life.
• The Dallas-Fort Worth metroplex is a major economic hub with a diverse range of industries, providing ample opportunities for professional growth and networking.
• The area is home to numerous cultural attractions, sports teams, and outdoor recreation options.

Work Schedule: Full-time, with flexibility to work evenings and weekends as needed to support campaign execution and event participation

ASSUMPTION: The Plano office provides a supportive and engaging work environment, with opportunities for collaboration and professional development.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Skills assessment or case study to evaluate digital marketing knowledge and strategic thinking
• Final interview with the hiring manager or executive team to discuss career goals and fit within the organization

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Project management and organizational skills
• Adaptability and problem-solving

Application Tips:

• Highlight relevant digital marketing experience and achievements in your resume and cover letter
• Tailor your application materials to emphasize your understanding of Raising Cane's brand and target audience
• Prepare for behavioral interview questions by reflecting on past experiences and using the STAR method (Situation, Task, Action, Result)

ATS Keywords: Digital Marketing, CRM, Website Management, CMS Platforms, SEO Fundamentals, Marketing Automation Tools, Campaign Performance Tracking, Analytics, Multi-Channel Campaigns, Content Calendars, Timelines, Process Flows, ADA Compliance, Digital Accessibility Standards

ASSUMPTION: Raising Cane's uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• CMS platforms (e.g., WordPress, Adobe Experience Manager)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• Analytics platforms (e.g., Google Analytics, Adobe Analytics)
• CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard digital marketing tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• One Love: Passion for chicken fingers and making customers happy
• Customer Obsessed: Focus on customer needs and preferences
• Integrity: Honesty, transparency, and accountability in all actions
• Humility: Approachability, openness to feedback, and a willingness to learn
• Growth Mindset: Embracing challenges, continuous learning, and improvement

Work Style:

• Collaborative: Working closely with cross-functional teams to achieve common goals
• Adaptable: Embracing change and adjusting to new priorities and challenges
• Data-driven: Using data and analytics to inform decision-making and strategy

Self-Assessment Questions:

• Do I share Raising Cane's passion for chicken fingers and commitment to customer happiness?
• Am I comfortable working in a fast-paced, collaborative environment with shifting priorities?
• Do I have a strong data-driven approach to digital marketing, with a focus on measurable results?

ASSUMPTION: Candidates who align with Raising Cane's company values and work style are more likely to thrive in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
• Adapting to changes in strategy or priorities, potentially requiring flexibility in campaign execution and planning
• Working with a diverse range of teams and stakeholders, necessitating strong communication and collaboration skills
• Keeping up with industry trends and best practices, requiring continuous learning and professional development

ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and collaborative digital marketing professional with a strong work ethic and commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike other digital marketing roles, this position focuses heavily on CRM programs and website management, in addition to campaign execution
• Raising Cane's is a unique brand with a strong focus on customer experience and community involvement, requiring a digital marketing professional who understands and embraces this approach
• This role offers opportunities for growth and advancement within a mid-sized company, providing a supportive environment for professional development

ASSUMPTION: Candidates who understand the unique aspects of this role and Raising Cane's brand are more likely to succeed and make a significant impact in this position.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive customer engagement and loyalty, with a focus on CRM programs and website optimization
• Managing the digital setup for new restaurant openings, including landing pages, "About This Restaurant" content, and local listing optimization
• Conducting a comprehensive website audit and implementing SEO best practices to improve organic search rankings and drive traffic

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a Digital Marketing Senior Specialist at Raising Cane's may undertake.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader digital marketing strategy for Raising Cane's?
• What are the most significant challenges facing the digital marketing team in the next 6-12 months, and how can this role address them?
• How does Raising Cane's approach customer data and privacy, and what are the implications for digital marketing strategies?
• What opportunities exist for professional growth and development within the digital marketing team and the broader organization?
• How does Raising Cane's foster a culture of collaboration and innovation within the digital marketing team?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant digital marketing experience and achievements
• Prepare for the interview by reflecting on your past experiences and developing thoughtful responses to potential interview questions
• Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.