📌 Core Information
🔹 Job Title: Senior Digital Marketing Specialist
🔹 Company: Raising Cane's
🔹 Location: Plano, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing national and local digital marketing campaigns
- Managing day-to-day digital operations, including CRM programs, website content, and performance metrics
- Collaborating with cross-functional teams to ensure seamless campaign execution and best-in-class customer experience
ASSUMPTION: This role requires a strong understanding of digital marketing channels, campaign management, and performance tracking to drive engagement and loyalty.
📋 Key Responsibilities
✅ Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement
✅ Own execution of Caniac Club messaging and offer delivery across all channels
✅ Build and manage a comprehensive digital content calendar and roadmap
✅ Lead the digital setup for new restaurant openings, including landing pages and 'About This Restaurant' content
✅ Maintain and update evergreen website content with brand accuracy and SEO optimization
✅ Monitor digital performance metrics and identify opportunities for optimization
✅ Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates
✅ Collaborate with development teams to prioritize and deploy UX and performance enhancements
✅ Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps, to improve visibility and drive traffic
✅ Manage website support tickets, resolving technical and content issues with internal partners
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, or a related field, or equivalent experience
Experience: 3+ years' experience in digital marketing, CRM, or website management
Required Skills:
- Strong knowledge of CMS platforms, SEO fundamentals, and marketing automation tools
- Proficiency in campaign performance tracking and analytics (e.g., Google Analytics, Google Tag Manager, CRM systems)
- Experience executing multi-channel campaigns with attention to detail and performance tracking
- Skilled in developing business documents such as content calendars, timelines, and process flows
Preferred Skills:
- Familiarity with ADA compliance and digital accessibility standards
ASSUMPTION: Candidates with experience in the restaurant industry or a related field may have an advantage in understanding the unique aspects of this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for mid-level digital marketing roles in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts and perks
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for campaign deadlines and events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurants (Quick Service)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1996 (Over 25 years ago)
Company Description:
- Founded by Todd Graves in 1996 in Baton Rouge, LA
- Over 800 restaurants in 41 states, with many new restaurants under construction
- Focused on serving craveable chicken finger meals and providing excellent customer service
Company Specialties:
- Chicken Fingers
- Customer Service
- Quick Service Restaurant
- Casual Dining
Company Website: http://www.RaisingCanes.com
ASSUMPTION: Raising Cane's is a well-established restaurant chain with a strong focus on customer satisfaction and community involvement.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with cross-functional teams, including Customer Support, Operations, and Development
Work Arrangement: On-site, with some flexibility for remote work during campaign execution and events
Growth Opportunities:
- Potential advancement to Digital Marketing Manager or similar roles as the company continues to grow
- Expanding skills and knowledge in digital marketing, campaign management, and performance tracking
- Gaining experience working with cross-functional teams and stakeholders
ASSUMPTION: This role offers opportunities for professional growth and development within the digital marketing field and the restaurant industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Plano, Texas (6800 Bishop Rd, Plano, TX 75024, USA)
Geographic Context:
- Plano is a city in Texas, located north of Dallas
- The area offers a mix of urban and suburban living, with a variety of amenities and attractions
- The cost of living in Plano is generally higher than the national average
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with some flexibility for campaign deadlines and events
ASSUMPTION: The work environment at Raising Cane's headquarters is collaborative and fast-paced, with a focus on driving results and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the Digital Marketing Manager
- Final interview with key stakeholders or the hiring manager
Key Assessment Areas:
- Digital marketing skills and experience
- Campaign management and performance tracking
- Project management and organizational skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful digital marketing campaigns you've executed and their results
ATS Keywords: Digital Marketing, CRM, Website Management, CMS Platforms, SEO Fundamentals, Marketing Automation Tools, Campaign Performance Tracking, Analytics, Multi-channel Campaigns, Content Calendars, ADA Compliance, Digital Accessibility Standards
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's digital marketing skills and problem-solving abilities.
🛠️ Tools & Technologies
- CMS platforms (e.g., WordPress, Adobe Experience Manager)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's experience and preferences.
👔 Cultural Fit Considerations
Company Values:
- One Love: Craveable chicken finger meals
- Crew Focus: Our people are our most important asset
- Community Involvement: Giving back to the communities we serve
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Results-driven: Focusing on driving measurable outcomes and continuous improvement
- Innovative: Embracing new ideas and approaches to stay ahead of the competition
Self-Assessment Questions:
- Do you share Raising Cane's passion for serving craveable chicken finger meals and providing excellent customer service?
- Are you comfortable working in a fast-paced, collaborative environment with a focus on driving results?
- Do you have a proven track record of executing successful digital marketing campaigns and driving engagement and loyalty?
ASSUMPTION: Candidates who align with Raising Cane's company values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Keeping up with the latest digital marketing trends and best practices
- Balancing the needs of national and local marketing campaigns
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to Digital Marketing Manager or Specialist roles in other industries, with a focus on campaign management, performance tracking, and cross-functional collaboration
- However, this role is unique in its focus on the restaurant industry and the specific needs of a quick-service restaurant chain
- Career progression in this role may involve advancing to a Digital Marketing Manager or similar role within the company or exploring opportunities in other industries
ASSUMPTION: Candidates with experience in the restaurant industry or a related field may have an advantage in understanding the unique aspects of this role and the company's specific needs.
📝 Sample Projects
- Developing and executing a national email marketing campaign to drive customer engagement and loyalty
- Managing the digital setup for a new restaurant opening, including landing pages and 'About This Restaurant' content
- Optimizing website content for SEO and improving user experience to drive organic traffic and conversions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role and provide insight into the day-to-day tasks and challenges faced by the Digital Marketing Senior Specialist.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as Customer Support and Operations, to ensure seamless campaign execution and best-in-class customer experience?
- What opportunities are there for professional growth and development within the digital marketing team and the company as a whole?
- How does Raising Cane's approach digital accessibility and ADA compliance, and what role does this position play in ensuring our digital platforms are accessible to all customers?
- What is the company's long-term vision for digital marketing, and how does this role contribute to achieving that vision?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and provides valuable insight into the company's culture, values, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant digital marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for this position
- Prepare examples of successful digital marketing campaigns you've executed and their results, to showcase your skills and achievements
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
