📌 Core Information
🔹 Job Title: Sr. Digital Marketing Specialist
🔹 Company: Abbott
🔹 Location: United States > Austin : 8701 Bee Caves Rd
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Translating business strategies into executable digital strategies
- Managing relationships with internal business partners and external vendors
- Optimizing digital experiences using analytics and insights
- Collaborating with cross-functional teams to execute projects
- Ensuring compliance with FDA regulations and company policies
ASSUMPTION: This role requires a strong understanding of digital marketing principles and experience in a regulated industry, preferably medical device or healthcare.
📋 Key Responsibilities
✅ Manages relationships with internal business partners and external vendors to execute digital strategies
✅ Collaborates with analytics team and business partners to translate business goals into digital KPIs
✅ Owns website and blog content, ensuring best practices are followed and content is accurate, readable, and comprehensive
✅ Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives
✅ Manages project progress, coordinating activities among stakeholders and tracking completion of tasks
✅ Uses analytics, insights, and best practices to optimize user experience, digital strategies, content, and tactics across all digital channels, including SEO and SEM
✅ Adheres to Digital Marketing policies and complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments
✅ Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 7+ years of experience in a digital domain, with strong website management experience
Required Skills:
- Proven experience in digital marketing, with a focus on website management
- Strong project management skills
- Excellent communication and collaboration skills
- Ability to prioritize work and manage multiple projects simultaneously
- Flawless attention to detail
- Proficient in HTML coding
Preferred Skills:
- 3+ years creating and executing digital strategies/content dev for web and deploying emails within med device/healthcare
- 3+ years of experience working with content management systems (Adobe Experience Manager preferred) and experience working with technical team members
- 3+ years of experience executing analytics projects or working in close collaboration with an analytics team
- Experience with marketing automation
- Strong proofing and editing skills within a digitally focused environment
- Experience with agile methodologies
ASSUMPTION: Candidates with experience in a regulated industry, such as medical device or healthcare, will be preferred.
💰 Compensation & Benefits
Salary Range: $75,300.00 - $150,700.00 per year
Benefits:
- Training and career development opportunities
- Competitive compensation and incentives
- Retirement plans, including a 401(k) with a generous company match
- Health care and well-being programs, including medical, dental, vision, wellness, and occupational health programs
- Paid time off
Working Hours: Standard, with the possibility of working up to 10% of the time
ASSUMPTION: The salary range provided is the full grade range, with the mid-point being the most likely starting salary for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, focusing on diagnostics, medical devices, nutritional and branded generic medicines
Company Size: Abbott is a large company with over 10,000 employees, providing opportunities for career growth and development
Founded: Abbott was founded in 1888 and has since grown into a global healthcare leader
Company Description:
- Abbott is a global healthcare leader that helps people live more fully at all stages of life
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines
- Abbott serves people in more than 160 countries
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: www.abbott.com
ASSUMPTION: Abbott's global presence and diverse product portfolio offer candidates the opportunity to work on a wide range of projects and contribute to various aspects of the healthcare industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in digital marketing
Reporting Structure: The Sr. Digital Marketing Specialist will report to the Digital Marketing Manager and work closely with various internal business partners and external vendors
Work Arrangement: This is an on-site role, with the possibility of working up to 10% of the time
Growth Opportunities:
- As a senior role, this position offers opportunities for career progression within the digital marketing team or other departments within Abbott
- The company's global presence and diverse product portfolio provide ample opportunities for candidates to gain experience in various aspects of the healthcare industry
- Abbott offers training and career development opportunities to help employees grow professionally
ASSUMPTION: Candidates with strong digital marketing skills and a desire to grow within the company will find this role appealing.
🌍 Location & Work Environment
Office Type: Abbott's Austin office is a professional work environment with a focus on collaboration and innovation
Office Location(s): 8701 Bee Caves Rd, Austin, TX 78746, USA
Geographic Context:
- Austin is a vibrant city with a strong tech industry and a high quality of life
- The city offers a mix of urban and outdoor activities, with a mild climate and a lower cost of living compared to other major U.S. cities
- Austin is home to several Fortune 500 companies, providing ample opportunities for career growth and development
Work Schedule: Standard work hours with the possibility of working up to 10% of the time
ASSUMPTION: Candidates who enjoy working in a collaborative, innovative environment and prefer an on-site work arrangement will find this role appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Digital Marketing Manager and other team members
- Final interview with the Director of Digital Marketing
Key Assessment Areas:
- Digital marketing expertise and experience
- Project management skills
- Communication and collaboration skills
- Attention to detail and ability to manage multiple projects simultaneously
- Alignment with Abbott's company values and culture
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Abbott's mission and values
- Prepare for behavioral interview questions that focus on your digital marketing experience and problem-solving skills
ATS Keywords: Digital Marketing, Website Management, Project Management, Analytics, SEO, SEM, HTML, Collaboration, Communication, Attention to Detail
ASSUMPTION: Abbott's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Content Management Systems (Adobe Experience Manager preferred)
- Analytics tools (Google Analytics, Adobe Analytics)
- Marketing automation tools
- SEO and SEM tools
- Project management tools
ASSUMPTION: Candidates should have experience with relevant digital marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Performance
- Integrity
- Quality
Work Style:
- Abbott values a collaborative work environment, with a focus on teamwork and cross-functional collaboration
- The company encourages innovation and continuous learning, with a strong emphasis on performance and results
- Abbott values integrity and quality in all aspects of its operations
Self-Assessment Questions:
- Do you thrive in a collaborative, innovative environment?
- Are you comfortable working in a regulated industry and adhering to strict guidelines?
- Do you have strong project management skills and the ability to manage multiple projects simultaneously?
- Are you committed to delivering high-quality work and maintaining a strong attention to detail?
ASSUMPTION: Candidates who align with Abbott's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Working in a regulated industry, such as medical device or healthcare, requires a strong understanding of and adherence to strict guidelines and regulations
- The role may require working with multiple stakeholders, including internal business partners and external vendors, which can be challenging at times
- The on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work arrangement
- The role may require working up to 10% of the time, which could be challenging for candidates with personal or family commitments
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to manage them effectively.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this role places a strong emphasis on website management and project management skills
- In the medical device or healthcare industry, this role requires a strong understanding of and adherence to strict regulations and guidelines
- Compared to other senior-level digital marketing roles, this role offers opportunities for career progression within the digital marketing team or other departments within Abbott
ASSUMPTION: Candidates should consider their experience and skills in relation to the specific requirements of this role and the industry in which it operates.
📝 Sample Projects
- Developing and executing a digital marketing strategy for a new product launch
- Managing a website redesign project, including content migration and SEO optimization
- Implementing and managing an email marketing campaign to drive customer engagement and conversions
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities that the Sr. Digital Marketing Specialist may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Abbott support the professional development and growth of its employees?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- What is the work-life balance like for employees in this role, and how does Abbott support work-life balance?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Abbott Careers website
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for behavioral interview questions that focus on your digital marketing experience and problem-solving skills
- Research Abbott's mission, values, and company culture to demonstrate your alignment with the organization
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
