📌 Core Information
🔹 Job Title: Sr Digital Marketing Specialist
🔹 Company: Univar Solutions
🔹 Location: Bradford, United Kingdom
🔹 Job Type: Hybrid (Bradford or Middlesbrough)
🔹 Category: Chemical Manufacturing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Bridging product management and marketing to ensure effective online merchandising and promotion of specialty chemicals.
- Leading data-driven digital marketing campaigns to increase visibility and sales.
- Optimizing website performance and user experience based on data insights.
- Collaborating with cross-functional teams, suppliers, and digital specialists to create cohesive marketing strategies.
ASSUMPTION: This role requires a strong understanding of both technical product details and digital marketing strategies to drive online success.
📋 Key Responsibilities
✅ Own Digital Merchandising – Ensure specialty chemicals are accurately represented, strategically positioned, and optimized for user experience on our website.
✅ Lead Digital Marketing Campaigns – Develop and execute SEO, PPC, and email product-focused campaigns to increase visibility and sales, continuously refining strategies based on performance insights.
✅ Act as the Product-Marketing Bridge – Work closely with product management to translate technical product details into engaging, customer-friendly online content. Empower product teams to merchandise and write content effectively.
✅ Collaborate with Suppliers – Partner with key suppliers and internal teams to create cohesive digital marketing strategies, supplier pages, and product-focused campaigns.
✅ Optimize Performance & Insights – Regularly monitor website engagement, conversions, and traffic, providing data-driven insights to refine strategies and maximize impact.
ASSUMPTION: This role requires a proactive approach to data analysis and a strong ability to translate complex technical information into compelling online content.
🎯 Required Qualifications
Education: Bachelor's Degree required in any field.
Experience: 5+ years of experience in digital merchandising or digital marketing, ideally within B2B or technical industries.
Required Skills:
- Proven experience in digital merchandising or digital marketing.
- Strong SEO, PPC, and email marketing expertise.
- Ability to translate technical product details into engaging online content.
- Excellent cross-functional collaboration skills.
- Data-driven mindset, comfortable analyzing KPIs and making strategic adjustments.
Preferred Skills:
- Experience in the specialty chemicals industry.
- Fluency in additional languages (beneficial but not required).
ASSUMPTION: While industry-specific experience is beneficial, a strong digital marketing background and ability to learn technical products quickly are more critical for success in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Senior Digital Marketing Specialist with 5-10 years of experience in the UK).
Benefits:
- Market-aligned pay and incentives.
- Diverse benefits offering to support employees' physical, emotional, and financial wellbeing.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Univar Solutions operates in the chemical manufacturing industry, focusing on the distribution of specialty chemicals and ingredients essential to everyday life.
Company Size: Univar Solutions is a large company with over 9,500 employees globally, providing ample opportunities for collaboration and growth.
Founded: 1924, with a rich history in chemical distribution and a commitment to sustainable solutions.
Company Description:
- Univar Solutions is a leading global distributor of chemicals and ingredients essential to the safety, health, and wellbeing of daily lives.
- The company offers a total rewards package that includes market-aligned pay, incentives, and a diverse benefits offering to support employees' wellbeing.
- Univar Solutions is committed to sustainable solutions and helping keep communities healthy, fed, clean, and safe.
Company Specialties:
- Industries served: agricultural chemicals, biofuels, chemical manufacturing, coatings, compounding, energy, food, forestry, mining, pharmaceutical, personal care, pest control, waste management, water treatment, agriculture, chemical distribution, adhesives, and clean foods.
Company Website: http://www.univarsolutions.com
ASSUMPTION: Univar Solutions' extensive industry experience and commitment to sustainability provide a stable and growth-oriented work environment for employees.
📊 Role Analysis
Career Level: This role is at the senior specialist level, offering opportunities for growth and leadership within the digital marketing team.
Reporting Structure: The Sr Digital Marketing Specialist will report directly to the Digital Marketing Manager and work closely with product management, suppliers, and other internal teams.
Work Arrangement: This is a hybrid role, with employees working on-site at the Bradford or Middlesbrough office and remotely as needed.
Growth Opportunities:
- Potential career progression into management or senior leadership roles within the digital marketing team.
- Opportunities to expand skills and expertise in digital marketing, e-commerce, and cross-functional collaboration.
- Chance to work on high-impact projects that drive business growth and improve customer experience.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Univar Solutions' offices are modern, collaborative workspaces designed to foster productivity and innovation.
Office Location(s): Bradford and Middlesbrough, United Kingdom
Geographic Context:
- Bradford and Middlesbrough are both located in the North of England, offering a mix of urban and rural living with easy access to major cities like Leeds and Newcastle.
- The region is home to a diverse range of industries, including chemical manufacturing, automotive, and digital technologies.
- Both locations offer a range of cultural, recreational, and entertainment options, as well as excellent transportation links.
Work Schedule: Full-time, typically Monday to Friday, with flexibility for hybrid work arrangement. The role may require occasional overtime or weekend work to support campaigns or projects.
ASSUMPTION: The hybrid work arrangement and flexible hours offered by Univar Solutions provide employees with a healthy work-life balance, while the company's commitment to diversity and inclusion fosters a supportive and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the hiring manager.
- In-depth interview with the digital marketing team and relevant stakeholders.
- Final interview with the director of digital marketing.
Key Assessment Areas:
- Digital marketing expertise and strategic thinking.
- Ability to translate technical product details into engaging content.
- Cross-functional collaboration skills and cultural fit.
- Data-driven mindset and analytical skills.
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills for this role.
- Prepare examples of your past work that demonstrate your ability to create compelling online content and drive digital growth.
- Research Univar Solutions and the specialty chemicals industry to show your enthusiasm and understanding of the business.
ATS Keywords: Digital Marketing, SEO, PPC, Email Marketing, Digital Merchandising, Data Analysis, Cross-Functional Collaboration, Content Creation, Specialty Chemicals, Chemical Distribution
ASSUMPTION: Univar Solutions uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush or similar SEO tools
- Adobe Creative Suite (Photoshop, Illustrator)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Content Management Systems (e.g., WordPress, Sitecore)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as Univar Solutions provides training and support to help employees develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Safety: Univar Solutions prioritizes the safety of its employees, customers, and the environment.
- Integrity: The company upholds the highest ethical standards in all aspects of its business.
- Responsibility: Univar Solutions takes responsibility for its actions and their impact on the world around us.
- Collaboration: The company fosters a culture of teamwork and collaboration to drive success.
Work Style:
- Data-driven: Univar Solutions uses data and insights to inform decision-making and drive business growth.
- Collaborative: The company values teamwork and cross-functional collaboration to achieve its goals.
- Adaptable: Univar Solutions embraces change and continuous improvement to stay ahead in the ever-evolving chemical industry.
Self-Assessment Questions:
- Do you have a strong data-driven mindset and the ability to analyze KPIs and make strategic adjustments?
- Are you comfortable working in a collaborative, cross-functional environment and translating technical product details into engaging content?
- Do you thrive in a dynamic, adaptable work environment and embrace change as an opportunity for growth?
ASSUMPTION: Univar Solutions values employees who are proactive, data-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require occasional overtime or weekend work to support campaigns or projects.
- Working with technical product details can be challenging, requiring a strong ability to translate complex information into engaging content.
- The hybrid work arrangement may present communication and collaboration challenges, requiring employees to be proactive and adaptable.
- The role may involve working with suppliers and internal teams across different time zones, requiring flexibility and effective communication.
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on digital merchandising and e-commerce strategies to drive online sales and engagement.
- While the role is in the chemical manufacturing industry, the digital marketing skills and strategies required are transferable to other B2B or technical industries.
- Career progression in this role could lead to management or senior leadership positions within the digital marketing team or related fields, such as e-commerce or digital strategy.
ASSUMPTION: This role offers unique opportunities for growth and development within the digital marketing field, with a focus on driving online success for a global chemical distribution company.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve the visibility and organic traffic of Univar Solutions' specialty chemicals product pages.
- Creating engaging, customer-friendly content for product pages and digital marketing campaigns, translating technical product details into compelling online copy.
- Collaborating with suppliers to create cohesive digital marketing strategies, supplier pages, and product-focused campaigns that drive engagement and conversions.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Sr Digital Marketing Specialist role at Univar Solutions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital marketing team and how this role fits into the broader organization?
- How does Univar Solutions support the professional development and growth of its employees, particularly within the digital marketing team?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
- How does Univar Solutions foster a culture of collaboration and cross-functional teamwork, and what specific initiatives are in place to support this?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to driving success and contributing to the team's goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills for this role.
- Prepare examples of your past work that demonstrate your ability to create compelling online content and drive digital growth.
- Research Univar Solutions and the specialty chemicals industry to show your enthusiasm and understanding of the business.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
