📌 Core Information
🔹 Job Title: Sr. Digital Marketing Specialist
🔹 Company: PrimeWorks
🔹 Location: Bogotá, Bogotá, Colombia
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 12, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (Colombia)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid search campaigns across various channels for key retail customers
- Monitoring and enhancing campaign effectiveness through regular KPI tracking
- Collaborating with marketing and account teams to align paid search initiatives with overall objectives
- Working with a US-based technology company focused on Software, Web, and mobile app development
- Opportunity to work with a fast-growing and stable American company
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, as well as strong communication skills to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Plan, manage, and optimize paid search campaigns across various channels, including Google Ads, Meta, and Bing Ads
✅ Monitor key performance indicators regularly to maintain and enhance campaign effectiveness
✅ Audit existing campaigns and execute strategic improvements to boost efficiency
✅ Perform daily account management, including budget adjustments, bid strategy optimization, and keyword refinement
✅ Collaborate with the marketing and account team to ensure alignment between paid search initiatives and overall marketing objectives
✅ Incorporate negative keywords strategically to improve targeting accuracy and minimize unnecessary spending
ASSUMPTION: This role involves a significant amount of data analysis and strategic planning to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor’s in Marketing or related digital marketing course
Experience: 4+ years of experience working with Google Ads and Facebook Ads, placing ads, and working directly with clients
Required Skills:
- Ability to manage all aspects of client campaigns, including strategy, campaign creation, ad copywriting, keyword research, budget pacing, and campaign results communication
- Certified in Google Search, Display, Video, and Shopping Ads
- Proficient in Google Data Studio and/or other relevant reporting platforms
- Excellent English communication skills, both written and oral
Preferred Skills:
- Experience in enterprise media software (e.g., DV360, CM360, TTD)
ASSUMPTION: Candidates with experience in enterprise media software may have an advantage in this role, but it is not a strict requirement.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level digital marketing role in Colombia, the estimated salary range is COP 40,000,000 - COP 60,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Remote work opportunities
- Working with a US-based technology company
Working Hours: Full-time, with a flexible schedule
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: PrimeWorks is a software development company focused on mobile services and content provision. They operate in the tech industry, working with businesses in North America to help them adopt and embrace digital marketing solutions.
Company Size: PrimeWorks is a mid-sized company with 51-200 employees, providing a stable and growing work environment.
Founded: The founding date and history of PrimeWorks are not specified in the provided data.
Company Description:
- PrimeWorks is a US-based technology company specializing in Software, Web, and mobile app development for businesses in North America
- The company helps independent retailers adopt and embrace digital marketing solutions as a key component of their strategy
- PrimeWorks is looking for the best talent to join their team and contribute to their growth and success
Company Specialties:
- Software development
- Mobile app development
- Digital marketing solutions
Company Website: http://www.primeworks.jp
ASSUMPTION: PrimeWorks is a US-based company with a focus on helping independent retailers in North America adopt and embrace digital marketing solutions.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in digital marketing, particularly in paid search campaigns.
Reporting Structure: The Sr. Digital Marketing Specialist will likely report directly to the marketing or digital marketing manager, collaborating with various teams, including marketing and account teams.
Work Arrangement: This role is remote, with a flexible schedule, allowing for a good work-life balance.
Growth Opportunities:
- Working with a US-based technology company provides opportunities for career growth and exposure to international markets
- The role offers the chance to work with a fast-growing and stable company, contributing to its success
- As a Sr. Digital Marketing Specialist, there may be opportunities to take on more responsibilities or move into a management role
ASSUMPTION: This role offers opportunities for career growth and development within the company and the broader tech industry.
🌍 Location & Work Environment
Office Type: Remote (work from home or any suitable location in Colombia)
Office Location(s): Bogotá, Colombia
Geographic Context:
- Bogotá is the capital and largest city of Colombia, with a vibrant tech industry and a growing number of remote work opportunities
- The city offers a diverse cultural scene, with numerous museums, theaters, and festivals
- Bogotá has a humid subtropical climate, with mild winters and warm summers
Work Schedule: Full-time, with a flexible schedule, allowing for a good work-life balance
ASSUMPTION: Working remotely from Bogotá, Colombia, offers a unique blend of cultural experiences and a comfortable climate, making it an attractive location for digital marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Submit your resume in English through the provided link
- Complete an initial screening interview to assess your qualifications and fit for the role
- Participate in a technical assessment or case study to demonstrate your skills and knowledge in digital marketing
- Attend a final interview with the hiring manager or relevant team members to discuss your career goals and expectations
Key Assessment Areas:
- Digital marketing expertise, particularly in paid search campaigns
- Strategic thinking and planning skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight your experience and skills in digital marketing, with a focus on paid search campaigns
- Prepare for the interview by researching PrimeWorks and the digital marketing industry, and be ready to discuss your strategic approach to campaign management
- Showcase your communication skills and ability to collaborate effectively with various teams
ATS Keywords: Digital Marketing, Google Ads, Facebook Ads, Campaign Management, Ad Copywriting, Keyword Research, Budget Pacing, Performance Monitoring, Data Analysis, Communication Skills, Strategic Planning, Account Management, Reporting, Bing Ads, Meta, Enterprise Media Software
ASSUMPTION: The application process for this role may involve multiple stages, including interviews and assessments, to evaluate candidates' skills and fit for the position.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads (Meta)
- Bing Ads
- Google Data Studio
- Enterprise media software (e.g., DV360, CM360, TTD)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and optimize paid search campaigns.
👔 Cultural Fit Considerations
Company Values:
- Not specified in the provided data
Work Style:
- Remote work and flexible scheduling
- Collaboration with various teams, including marketing and account teams
- Autonomy and strategic thinking in campaign management
Self-Assessment Questions:
- Do you have strong communication skills and the ability to collaborate effectively with various teams?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strategic mindset and the ability to optimize paid search campaigns for maximum efficiency?
ASSUMPTION: Candidates who are self-motivated, strategic thinkers, and strong communicators will likely be a good fit for this role.
⚠️ Potential Challenges
- The role requires a significant amount of data analysis and strategic planning to optimize campaign performance
- Working remotely may present challenges in terms of time management and staying motivated
- The role involves collaborating with various teams, which may require strong communication and interpersonal skills
- The company is based in the US, which may require working with teams in different time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to other Sr. Digital Marketing Specialist positions, but may differ in terms of the specific industries and clients served
- The role may require more experience and expertise in paid search campaigns compared to junior-level digital marketing positions
- As a Sr. Digital Marketing Specialist, this role offers opportunities for career growth and development within the company and the broader tech industry
ASSUMPTION: This role is similar to other Sr. Digital Marketing Specialist positions, but may differ in terms of the specific industries and clients served.
📝 Sample Projects
- Managing and optimizing paid search campaigns for a major retail client, resulting in a 20% increase in conversions and a 15% reduction in cost per acquisition
- Developing and implementing a strategic plan to improve the targeting accuracy of paid search campaigns, resulting in a 10% increase in click-through rate and a 15% reduction in irrelevant traffic
- Collaborating with the marketing and account teams to develop and execute a comprehensive digital marketing strategy for a new product launch, resulting in a 30% increase in sales and a significant improvement in brand awareness
ASSUMPTION: These sample projects demonstrate the strategic thinking and execution required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing strategy?
- What are the key performance indicators (KPIs) used to measure the success of paid search campaigns, and how are they tracked and reported?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
- What is the company's approach to work-life balance, and how is this role expected to fit into that framework?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume in English through the provided link: https://primeworks.recruitee.com/o/jr-seo-specialist-2
- Tailor your resume to highlight your experience and skills in digital marketing, with a focus on paid search campaigns
- Prepare for the interview by researching PrimeWorks and the digital marketing industry, and be ready to discuss your strategic approach to campaign management
- Showcase your communication skills and ability to collaborate effectively with various teams
- Follow up with the hiring manager or relevant team members within 3-5 business days after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
