📌 Core Information
🔹 Job Title: Senior Director, Product Marketing, Core Platform, App Dev & Security
🔹 Company: ServiceNow
🔹 Location: Santa Clara, California, United States
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the Core Platform, Application Development & Security product marketing team
- Crafting impactful messaging and positioning for multiple product categories
- Driving demand generation and pipeline acceleration through strategic marketing programs
- Collaborating with global marketing, product management, sales, and ecosystem partners
- Mentoring and growing a team of top product marketing talent
ASSUMPTION: This role requires a strategic and creative thinker with a strong background in enterprise software and AI, who can effectively communicate complex ideas to both technical and business audiences.
📋 Key Responsibilities
✅ Develop and maintain a compelling narrative and value proposition for ServiceNow's Core Platform, Application Development, and Security products and solutions
✅ Monitor messaging performance and identify opportunities for improvement
✅ Align with the Platform Product Management team to drive product positioning for existing products and new launches
✅ Partner with internal demand gen teams to hone marketing strategies and programs that drive demand
✅ Manage the Core Platform & App Dev portfolio at key marketing events with content, speaker, and messaging support
✅ Work closely with Analyst and Press Relations teams to ensure effective thought leadership and ongoing relevance in the market
✅ Communicate effectively and often to ensure all stakeholders are aligned
✅ Mentor and grow a team of top product marketing talent
✅ Be the go-to evangelist to speak to the power of ServiceNow's Core Platform, Application Development, and Security differentiation at events and to the press
ASSUMPTION: This role requires a high level of collaboration and communication, as well as the ability to balance strategic thinking with tactical execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 12+ years in product marketing, management, or sales engineering, with 7+ years in enterprise software platforms and knowledge of AI
Required Skills:
- Expert and strategic storyteller who can craft simple and memorable narratives
- Experience building public-facing presentations with high attention to detail
- Demonstrated ability to work across functions within Marketing, Product, and Sales
- Very strong written and oral communication skills
- Experience managing, growing, and mentoring teams through compassionate leadership
- Up to 10% travel to support sales efforts and industry events
Preferred Skills:
- Experience working with AI-powered tools or integrating AI into work processes
- Familiarity with the enterprise software landscape and market trends
- Experience working with demand gen teams to create consistent pipeline
ASSUMPTION: Candidates with experience in AI integration and a strong understanding of the enterprise software landscape will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $225,000 - $405,000 per year (based on the provided base pay range and industry standards for the role, experience level, and location)
Benefits:
- Health Plans
- Flexible Spending Accounts
- 401(k) Plan with company match
- ESPP
- Matching Donations
- Flexible Time Away Plan
- Family Leave Programs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The provided salary range is an estimate based on the given base pay range and industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and work location.
📌 Applicant Insights
🔍 Company Context
Industry: ServiceNow operates in the Software Development industry, focusing on enterprise cloud, service management, and digital workflows. The company serves over 8,100 customers, including 85% of the Fortune 500, and is recognized as a leader in enterprise low-code application platforms by Gartner.
Company Size: ServiceNow is a large enterprise with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: ServiceNow was founded in 2004 and has since grown into a global market leader, with a strong focus on innovation and customer success.
Company Description:
- ServiceNow is a cloud-based platform that helps organizations find smarter, faster, and better ways to work
- The company's solutions digitize and unify organizations, enabling them to be more connected, innovative, and agile
- ServiceNow works with customers to create the future they imagine, making the world work better for everyone
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- Digitize workflows
Company Website: ServiceNow
ASSUMPTION: ServiceNow's large size and global presence offer applicants a dynamic work environment with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the senior director level, indicating a high level of responsibility and strategic decision-making
Reporting Structure: The senior director will likely report directly to the Chief Marketing Officer or another senior executive within the marketing organization
Work Arrangement: This role is remote-friendly, with up to 10% travel required to support sales efforts and industry events
Growth Opportunities:
- Potential to advance to a vice president or chief marketing officer role within the organization
- Opportunities to lead and mentor other product marketing team members
- Chance to work on high-impact projects and initiatives that drive business growth and market leadership
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization and make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: ServiceNow's headquarters is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 2225 Lawson Lane, Santa Clara, CA 95054, US
Geographic Context:
- Santa Clara is located in the heart of Silicon Valley, offering easy access to top tech companies and a vibrant tech community
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- Santa Clara is home to a diverse population, with a mix of urban and suburban neighborhoods
Work Schedule: Full-time, typically 40 hours per week, with flexible work arrangements available
ASSUMPTION: The location of this role in Santa Clara, California, offers applicants the opportunity to work in a dynamic tech hub with a high concentration of industry peers and partners.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- In-depth phone or video call with the hiring manager or a member of the marketing team
- On-site or virtual interview with multiple stakeholders, including senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Domain expertise in enterprise software and AI
- Leadership and team management skills
- Cultural fit and alignment with ServiceNow's values
Application Tips:
- Highlight relevant experience in enterprise software, AI, and product marketing
- Tailor your resume and cover letter to emphasize your fit for the role and the company's mission
- Prepare for behavioral and situational interview questions that assess your strategic thinking, communication, and leadership skills
- Research ServiceNow's products, market position, and competition to demonstrate your industry knowledge
ATS Keywords: Enterprise software, AI integration, product marketing, demand generation, pipeline acceleration, strategic messaging, team leadership, cross-functional collaboration, enterprise cloud, ITSM, ITOM, GRC, HR Service Delivery
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication, and leadership skills, as well as their domain expertise in enterprise software and AI.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Analytics
- Microsoft Office Suite
- PowerPoint
- AI-powered tools (e.g., IBM Watson, Microsoft Azure AI, Google Cloud AI)
ASSUMPTION: The required tools and technologies for this role may vary based on the specific needs of the team and the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovate Always
- Win Together
- Believe in the Power of People
- Thrive as One Team
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving results and continuous improvement
- Empowered and accountable
- Inclusive and diverse
Self-Assessment Questions:
- How do you align with ServiceNow's value of being 'Customer Obsessed' and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt your communication style to connect with a diverse audience. How did you approach this, and what was the outcome?
- How do you balance strategic thinking with tactical execution, and can you provide an example of a time when you successfully managed this balance?
ASSUMPTION: ServiceNow values candidates who are customer-focused, innovative, collaborative, and results-driven, with a strong commitment to diversity, inclusion, and empowerment.
⚠️ Potential Challenges
- Managing a team remotely, with members located across different time zones
- Balancing strategic thinking with tactical execution in a fast-paced environment
- Navigating a large, matrixed organization with multiple stakeholders
- Keeping up with the latest AI trends and technologies in the enterprise software landscape
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses on multiple product categories within the core platform, application development, and security domains
- ServiceNow's enterprise software landscape is vast and complex, requiring a deep understanding of the market and competitive dynamics
- Career progression in this role may involve moving into a vice president or chief marketing officer role within the organization
ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, with a focus on driving market leadership across multiple product categories within a large enterprise software company.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new AI-powered feature within the core platform
- Creating a thought leadership campaign to position ServiceNow as the leading enterprise AI platform for security operations
- Managing a virtual event focused on application development, featuring keynote speakers and product demonstrations
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, focusing on AI integration, market positioning, and event management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for ServiceNow's core platform, application development, and security products?
- Can you describe the team structure and dynamics within the product marketing organization?
- How does ServiceNow support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does ServiceNow approach AI integration and innovation within its products and services?
ASSUMPTION: Asking these questions will help you better understand the role's context, team dynamics, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience in enterprise software, AI, and product marketing
- Prepare for behavioral and situational interview questions that assess your strategic thinking, communication, and leadership skills
- Research ServiceNow's products, market position, and competition to demonstrate your industry knowledge
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
