📌 Core Information
🔹 Job Title: Sr. Director, Adcetris Marketing Team Lead
🔹 Company: Pfizer
🔹 Location: United States - New York - New York City
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-29
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2-3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Leading the mid lifecycle go-to-market approach for ADCETRIS, including strategy and investments across all marketing verticals.
- Overseeing a talented team of marketers to maximize patient impact and ensure successful launches in a competitive market.
- Collaborating with cross-functional teams, including sales, account, medical, and finance, to develop go-to-market strategies and tactics.
- Making strategic decisions for value pricing, contracting, and potential label expansions.
- Fostering a positive team culture and driving high performance across the broader US and cross-functional team.
ASSUMPTION: This role requires a strong leader with a proven track record in marketing, preferably in oncology or rare diseases, to drive the success of ADCETRIS in the US market.
📋 Key Responsibilities
✅ Lead full P&L, LE’s and financial obligations of the brand, with expected peak revenue following future indications at $1B+.
✅ Lead all marketing verticals and investments, including HCP, Patient, Account and Payer marketing, with accountability of $15-20M A&P investment decision-making.
✅ Lead all Sr. Leadership reporting and progress, including Quarterly Earnings, QBRs, and Bi-Weekly Leadership Briefings.
✅ Lead JCC Marketing decision-making as part of the co-promote construct with Takeda.
✅ Lead and develop a talented team of 6 marketers to achieve high performance and maximize potential across HCP and Patient verticals, with dotted line responsibility into Payer and Account Marketing.
✅ Lead strategy decision-making for value pricing and contracting recommendations to ensure access of ADCETRIS.
✅ Lead US Commercial decisions of future potential label expansions and align with development, medical, regulatory, and legal in discussions with FDA.
✅ Partner closely with sales, account, and medical VP and leadership, to develop go-to-market account focus, national meeting presence, and semesterly Must Wins.
✅ Partner closely with finance and BAI to ensure plans maximize brand value and provide regular senior leader updates on promotional strategies, tactics, and performance.
✅ Foster positive team culture and collaboration across broader US and cross-functional team.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration to drive the success of ADCETRIS in a competitive market.
🎯 Required Qualifications
Education: Bachelor's degree with over 12 years of experience, Master's degree with 10 years of experience, or PhD with more than 7 years of experience in pharmaceutical or biotech marketing.
Experience: 5+ years’ experience managing or leading marketing colleagues at all levels (Manager to Director) and commitment to fostering team engagement, team culture, and developing people.
Required Skills:
- Expertise in leading and executing a successful US pharmaceutical/biotech launch, preference is US Oncology launch.
- Proven track record of identifying customer needs and extracting and translating key insights into meaningful strategies and tactics.
- Demonstrated success developing, executing, and measuring complex marketing programs and championing innovative solutions.
- Strong analytical skills, detail and action oriented, creative, flexible, self-motivated.
- Excellent verbal and written communication skills for a wide range of audiences.
- Is a role model for the Pfizer Values.
Preferred Skills:
- Oncology, specialty, or rare disease marketing experience.
- MBA or advanced degree.
ASSUMPTION: Candidates with a strong background in marketing, preferably in oncology or rare diseases, and a proven track record of leading successful launches, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The annual base salary for this position ranges from $204,700.00 to $341,100.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share-based long-term incentive program.
Benefits:
- 401(k) Plan with Pfizer Matching Contributions
- Paid Vacation, Holiday, and Personal Days
- Paid Caregiver/Parental and Medical Leave
- Health Benefits including Medical, Prescription Drug, Dental, and Vision Coverage
Working Hours: Full-time position with a hybrid work arrangement (2-3 days per week in the office).
ASSUMPTION: The salary range provided is based on the location of hire and may vary depending on the specific location and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Pfizer is a leading global biopharmaceutical company that discovers, develops, manufactures, and markets a wide range of medicines and vaccines for humans and animals. The company's portfolio includes products in various therapeutic areas, such as immunology, oncology, cardiovascular, and infectious diseases.
Company Size: Pfizer has over 10,000 employees worldwide, providing a large and diverse work environment with ample opportunities for career growth and development.
Founded: Pfizer was founded in 1849 and has a rich history of innovation and scientific breakthroughs in the pharmaceutical industry.
Company Description:
- Pfizer is committed to applying science and its global resources to improve health and well-being at every stage of life.
- The company strives to provide access to safe, effective, and affordable medicines and health care services to the people who need them.
- Pfizer's mission is to deliver breakthroughs that change patients' lives, and the company is dedicated to fostering a diverse and inclusive work environment that values collaboration, innovation, and excellence.
Company Specialties:
- Pharmaceutical Manufacturing
- Biotechnology
- Clinical Research
- Health Care Services
Company Website: https://www.pfizer.com/?source=Linkedin
ASSUMPTION: Pfizer's extensive experience and resources in the pharmaceutical industry make it an attractive employer for individuals seeking a challenging and rewarding career in marketing.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the VP, US Hematology Franchise Lead.
Reporting Structure: The Sr. Director, Adcetris Marketing Team Lead will have direct reports, including a Director, Sr. Manager, and Manager level marketers, as well as dotted line responsibility into Payer and Account Marketing.
Work Arrangement: This role has a hybrid work arrangement, requiring 2-3 days per week in the office, with the remaining days worked remotely.
Growth Opportunities:
- This role offers the opportunity to lead a high-performing marketing team and drive the success of a blockbuster brand in a competitive market.
- Successful candidates may have the opportunity to take on additional responsibilities or advance to even more senior roles within Pfizer's marketing organization.
- Pfizer provides extensive training and development opportunities to help employees grow both personally and professionally.
ASSUMPTION: This role presents a unique opportunity for a motivated and experienced marketing leader to make a significant impact on Pfizer's hematology franchise and drive the success of ADCETRIS in the US market.
🌍 Location & Work Environment
Office Type: Pfizer's headquarters is located in New York City, with additional offices and facilities worldwide.
Office Location(s): 235 East 42nd Street, New York, NY 10017, USA
Geographic Context:
- New York City is a major global hub for the pharmaceutical industry, providing ample opportunities for networking and collaboration with other professionals in the field.
- The city offers a diverse and vibrant cultural scene, with numerous attractions, museums, and entertainment options.
- New York City has a humid subtropical climate, with warm summers and cold winters, and is known for its unpredictable weather.
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week in the office).
ASSUMPTION: Working in New York City provides a unique blend of professional opportunities and cultural experiences, making it an attractive location for individuals seeking a dynamic and fast-paced work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video screening with the hiring manager or a member of the talent acquisition team.
- In-depth behavioral and situational interviews with cross-functional stakeholders.
- Final round interviews with senior leadership, including the VP, US Hematology Franchise Lead.
- Background check and offer extension.
Key Assessment Areas:
- Leadership and strategic thinking skills.
- Marketing expertise and experience, with a focus on oncology or rare diseases.
- Ability to collaborate and influence cross-functional teams.
- Problem-solving and analytical skills.
- Communication and presentation skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
- Research Pfizer's company culture and values to ensure a strong fit with the organization's mission and goals.
- Prepare questions to ask the interviewer about the role, team dynamics, and career growth opportunities.
ATS Keywords: Marketing, Oncology, Hematology, Brand Management, Team Leadership, Strategic Planning, P&L, A&P Investment, Cross-Functional Collaboration, FDA, Label Expansion, Value Pricing, Contracting, Patient Impact, Competitive Market, Blockbuster Brand, Pfizer
ASSUMPTION: Demonstrating a strong understanding of Pfizer's company culture, values, and the specific requirements of the Sr. Director, Adcetris Marketing Team Lead role will be crucial for a successful interview and application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Breakthroughs that change patients' lives
- One Pfizer – our diverse teams working together
- Our people – our strength
- Inclusion and diversity – embracing our differences
- Integrity – doing what's right, always
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and accountable
- Adaptable and resilient
- Customer-focused and patient-centric
Self-Assessment Questions:
- How do you align with Pfizer's core values, particularly 'One Pfizer' and 'Our people – our strength'?
- Describe a time when you had to adapt to a significant change in your work environment or team dynamics. How did you handle it, and what was the outcome?
- How do you approach fostering a positive team culture and driving high performance in a diverse and inclusive work environment?
ASSUMPTION: Demonstrating a strong fit with Pfizer's company values and work style will be essential for success in this role and within the organization's culture.
⚠️ Potential Challenges
- Managing a high-performing marketing team in a competitive and dynamic market.
- Navigating a complex co-promote construct with Takeda and aligning strategies and tactics.
- Balancing the demands of a mid lifecycle brand with multiple launches and a significant P&L responsibility.
- Adapting to changes in the market landscape, regulatory environment, and competitive dynamics.
ASSUMPTION: Addressing these challenges will require strong leadership, strategic thinking, and adaptability in a fast-paced and ever-evolving work environment.
📈 Similar Roles Comparison
- Compared to other senior marketing roles in the pharmaceutical industry, this position offers a unique opportunity to lead a blockbuster brand in a competitive market and drive patient impact.
- Oncology marketing experience is highly preferred, as this role focuses on hematology and lymphoma indications.
- Career growth opportunities may include advancing to even more senior roles within Pfizer's marketing organization or exploring other leadership positions within the company.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry will be crucial for candidates to determine if this opportunity aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a successful launch plan for a new ADCETRIS indication, including market research, competitive analysis, and strategic positioning.
- Leading a cross-functional team to optimize ADCETRIS' pricing and contracting strategy to ensure patient access and maximize brand value.
- Partnering with sales, account, and medical leadership to develop and execute go-to-market account strategies and tactics, driving patient impact and market share growth.
ASSUMPTION: Familiarity with these types of projects and the ability to lead and execute them successfully will be essential for candidates seeking to excel in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader US Hematology franchise strategy, and what are the key initiatives for the upcoming year?
- What are the most significant challenges facing the ADCETRIS brand, and how can this role address them to drive patient impact and market share growth?
- How does Pfizer support the professional development and growth of its marketing leaders, and what opportunities exist for career advancement within the organization?
- What is the team dynamics and culture like, and how does this role contribute to fostering a positive and inclusive work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate your interest in the role and commitment to driving success for ADCETRIS and Pfizer's hematology franchise.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on oncology or rare diseases.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
- Research Pfizer's company culture and values to ensure a strong fit with the organization's mission and goals.
- Prepare questions to ask the interviewer about the role, team dynamics, and career growth opportunities.
- Follow up with the hiring manager or talent acquisition team within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
