Sr. Director, Americas Enterprise Marketing

📌 Core Information

🔹 Job Title: Sr. Director, Americas Enterprise Marketing

🔹 Company: Pure Storage

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing and Account Based Marketing (ABM) campaigns aligned to sales priorities across the Americas.
• Generating high-quality pipeline, stimulating acceleration of the sales cycle, and building/strengthening customer relationships and preference for Pure Storage.
• Collaborating with Enterprise Sales leadership and other marketing teams to deliver highly targeted multi-channel campaigns engaging key decision-makers and influencers.
• Planning and executing executive event series across the Americas.
• Managing marketing budgets with excellence, ensuring spend drives optimal impact and ROI.
• Fostering a collaborative and high-performance culture within the team and providing coaching and development opportunities to team members.

ASSUMPTION: This role requires a strategic thinker with a proven track record in demand generation, ABM, and building strong relationships with sales leadership. The ideal candidate should be comfortable operating in a fast-paced, dynamic environment and have experience managing marketing budgets.

📋 Key Responsibilities

✅ Generate high-quality pipeline, stimulate acceleration of the sales cycle, and build/strengthen customer relationships and preference for Pure Storage.

✅ Create a marketing plan aligned to sales goals for the Americas Enterprise business that incorporates key campaigns, considers all routes to market, and leverages ABM tactics.

✅ Be a strong partner with Enterprise Sales leadership, taking ownership and accountability in driving demand, regularly attending pipeline review calls, and winning together.

✅ Collaborate with the Global Strategic Programs and ABM at scale team to deliver highly targeted multi-channel campaigns engaging key decision-makers and influencers.

✅ Plan and execute executive event series across the Americas.

✅ Establish KPIs and continually evaluate the performance and ROI of campaigns against business goals, making adjustments to plans as needed.

✅ Deliver regular, proactive communication with sales and marketing leaders, sharing pipeline results, trends, and insights.

✅ Manage marketing budgets with excellence, ensuring spend drives optimal impact and ROI.

✅ Foster a collaborative and high-performance culture within the team and provide coaching and development opportunities to team members.

ASSUMPTION: This role requires a high level of collaboration with various teams, including field, partner, solutions marketing, and campaign teams, as well as sales leadership. The ideal candidate should be a great teammate and have exceptional communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.

Experience: 10+ years of experience in marketing, with at least 5 years in a leadership role driving demand generation and ABM programs in the Americas.

Required Skills:

• Proven track record being a strategic partner to sales leadership and developing high trust relationships between sales and marketing.
• Adept at building and leading teams in a fast-paced, dynamic environment.
• Exceptional collaboration with field, partner, solutions marketing, and campaign teams, and being a great teammate to the broader organization.
• Extensive knowledge and experience delivering demand generation programs and exceeding pipeline goals in the Americas.
• Strategic thinking, business acumen, and creativity.
• Ability to represent the Enterprise business to all levels of sales and marketing leadership with proactive, data-driven communication.
• Energy, passion, and ambition; a get-it-done mentality.
• Expertise in driving experiences to all audiences across the entire demand funnel.
• Ability to thrive in a high-growth environment.
• Excellence in budget management.

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Familiarity with the enterprise storage industry and Pure Storage's products and services.
• Certifications in marketing (e.g., Marketo Certified Expert, Pardot Specialist) or related fields.

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and CRM systems would be beneficial for this role. Familiarity with the enterprise storage industry and Pure Storage's products and services would also be an asset.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 per year (Estimated based on industry standards for a Sr. Director role in marketing with 10+ years of experience in the tech industry and working remotely)

Benefits:

• Flexible Time Off
• Wellness Resources
• Company-Sponsored Team Events

Working Hours: Full-time, with a flexible schedule and the ability to work remotely. Occasional evening and weekend work may be required to accommodate meetings and events in different time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Director role in marketing with the given experience level and working remotely. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Pure Storage operates in the IT Services and IT Consulting industry, focusing on enterprise storage, data center, and cloud computing solutions. The company is a public company with a strong market presence and a commitment to innovation and sustainability.

Company Size: Pure Storage has 5,001-10,000 employees, making it a mid-sized to large company. This size allows for ample opportunities for growth and collaboration but may also mean that communication and decision-making processes can be more complex.

Founded: Pure Storage was founded in 2009 and has since grown to become a leading provider of enterprise storage solutions, with a focus on simplicity, performance, and sustainability.

Company Description:

• Pure Storage uncomplicates data storage, forever, delivering a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it.
• The company's commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale, whether they are deploying traditional workloads, modern applications, containers, or more.
• Pure Storage is committed to reducing data center emissions worldwide through its environmental sustainability efforts, including designing products and solutions that enable customers to reduce their carbon and energy footprint.

Company Specialties:

• Enterprise Storage
• Data Center
• Server virtualization
• Desktop virtualization
• Oracle database
• Cloud computing
• Solid State Disk
• Flash memory
• Data Storage
• Cybersecurity
• Ransomware
• Kubernetes
• Data Analytics
• AI
• Cloud Storage
• Artificial Intelligence
• Data Recovery
• SQL Servers
• SAP HANA
• Data Backup
• IT Operations
• IT Management
• Storage As A Service
• Private Cloud
• Public Cloud
• Multi Cloud

Company Website: http://www.purestorage.com

ASSUMPTION: Pure Storage is a well-established company with a strong focus on innovation and sustainability. The company's size and industry position provide ample opportunities for growth and collaboration, but also present challenges in terms of communication and decision-making processes.

📊 Role Analysis

Career Level: This role is at the senior leadership level, requiring a high degree of strategic thinking, decision-making, and team management skills.

Reporting Structure: The Sr. Director, Americas Enterprise Marketing reports directly to the Vice President of Growth Marketing and is responsible for leading a team of marketing professionals focused on driving enterprise pipeline across the Americas.

Work Arrangement: This role is remote-friendly, with the expectation that the successful candidate will be able to work effectively in a remote or hybrid environment. Occasional travel may be required for meetings, events, and team-building activities.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities for career advancement within Pure Storage's marketing organization or the broader company.
• The company's focus on innovation and sustainability provides opportunities for professional development and growth in emerging technologies and trends.
• The remote-friendly work arrangement offers flexibility and the opportunity to work from various locations, promoting a better work-life balance.

ASSUMPTION: This role offers significant growth opportunities, both within the marketing organization and the broader company. The remote-friendly work arrangement also provides flexibility and the potential for a better work-life balance.

🌍 Location & Work Environment

Office Type: Remote-friendly, with no physical office requirement. The successful candidate can work from any location with a reliable internet connection.

Office Location(s): N/A (Remote-friendly)

Geographic Context:

• The Americas region covers a vast geographic area, requiring the successful candidate to be comfortable working with diverse teams and stakeholders across different time zones.
• The remote-friendly work arrangement allows for greater flexibility in terms of location and work-life balance.
• The company's commitment to sustainability and reducing data center emissions worldwide provides an environmentally conscious work environment.

Work Schedule: Full-time, with a flexible schedule and the ability to work remotely. Occasional evening and weekend work may be required to accommodate meetings and events in different time zones.

ASSUMPTION: The remote-friendly work arrangement offers flexibility and the opportunity to work from various locations. However, the successful candidate must be comfortable working with diverse teams and stakeholders across different time zones and be willing to accommodate occasional evening and weekend work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Behavioral and technical interviews with hiring managers and team members
• Final interview with the Vice President of Growth Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and business acumen
• Demand generation and ABM expertise
• Leadership and team management skills
• Collaboration and communication skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on demand generation, ABM, and leadership achievements.
• Be prepared to discuss your experience with marketing automation tools and CRM systems, as well as your familiarity with the enterprise storage industry and Pure Storage's products and services.
• Demonstrate your ability to thrive in a fast-paced, dynamic environment and manage marketing budgets effectively.
• Showcase your creativity and strategic thinking by providing examples of innovative marketing campaigns you've developed and executed in the past.

ATS Keywords: Demand Generation, ABM, Marketing Strategy, Pipeline Management, Sales Partnership, Marketing Budget Management, Team Leadership, Marketing Automation, CRM, Enterprise Storage, Cloud Computing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, demand generation and ABM expertise, leadership and team management skills, collaboration and communication skills, adaptability, and problem-solving skills. The successful candidate will demonstrate a strong track record in demand generation, ABM, and leadership, as well as a deep understanding of the enterprise storage industry and Pure Storage's products and services.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce)
• Project management tools (e.g., Asana, Jira)
• Collaboration tools (e.g., Microsoft Teams, Slack)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The successful candidate should have experience with marketing automation tools and CRM systems, as well as proficiency in project management, collaboration, and data visualization tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Pure Storage is committed to driving innovation in the enterprise storage industry and empowering customers to get the most from their data.
• Simplicity: The company focuses on uncomplicating data storage and providing a cloud experience that is simple and intuitive to use.
• Performance: Pure Storage is dedicated to delivering high-performance storage solutions that meet the demanding needs of modern enterprise environments.
• Sustainability: The company is committed to reducing data center emissions worldwide through its environmental sustainability efforts.

Work Style:

• Collaborative: Pure Storage fosters a culture of collaboration and teamwork, with a strong emphasis on cross-functional collaboration and communication.
• Agile: The company operates in a fast-paced, dynamic environment, requiring employees to be adaptable and responsive to change.
• Data-driven: Pure Storage is committed to using data and analytics to inform decision-making and drive business results.

Self-Assessment Questions:

• How do your personal values align with Pure Storage's commitment to innovation, simplicity, performance, and sustainability?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change as needed?
• Do you have experience working with diverse teams and stakeholders across different time zones, and can you effectively manage a remote or hybrid team?

ASSUMPTION: The successful candidate should demonstrate a strong alignment with Pure Storage's company values and be comfortable working in a fast-paced, dynamic environment. They should also have experience working with diverse teams and stakeholders across different time zones and be able to effectively manage a remote or hybrid team.

⚠️ Potential Challenges

• The Sr. Director, Americas Enterprise Marketing role requires a high degree of strategic thinking, leadership, and collaboration, which can be challenging for candidates who are more comfortable with tactical or operational tasks.
• The remote-friendly work arrangement may present challenges in terms of communication, team-building, and maintaining a healthy work-life balance.
• The Americas region covers a vast geographic area, requiring the successful candidate to be comfortable working with diverse teams and stakeholders across different time zones and managing a team spread across multiple locations.
• The fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment.

ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, dynamic environment and be able to effectively manage a remote or hybrid team spread across multiple locations. They should also be comfortable working with diverse teams and stakeholders across different time zones and be able to adapt to change as needed.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a greater emphasis on demand generation, ABM, and leadership, requiring a strong track record in these areas.
• The enterprise storage industry is highly competitive, with a focus on innovation, performance, and sustainability. Candidates should be familiar with the industry and Pure Storage's products and services.
• Career paths for this role may include advancing to a Vice President or Chief Marketing Officer position within Pure Storage or moving into a similar role at another enterprise storage or cloud computing company.

ASSUMPTION: The Sr. Director, Americas Enterprise Marketing role is a unique opportunity for candidates with a strong background in demand generation, ABM, and leadership to drive enterprise pipeline and build customer relationships and preference for Pure Storage. The role offers significant growth opportunities and the potential to make a significant impact on the company's success.

📝 Sample Projects

• Developing and executing a multi-channel ABM campaign targeting enterprise customers in the financial services industry, resulting in a 30% increase in pipeline and a 20% increase in customer engagement.
• Planning and executing a virtual event series focused on the intersection of enterprise storage and cloud computing, featuring industry thought leaders and Pure Storage subject matter experts, resulting in a 40% increase in event attendance and a 25% increase in lead generation.
• Managing a team of marketing professionals to develop and execute a global marketing campaign focused on driving awareness and adoption of Pure Storage's new cloud-based storage solution, resulting in a 50% increase in product revenue and a 30% increase in market share.

ASSUMPTION: These sample projects demonstrate the successful candidate's ability to develop and execute strategic marketing campaigns, manage teams, and drive business results in the enterprise storage industry.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Americas Enterprise business and how this role fits into that strategy?
• How does the company support the growth and development of its marketing team members, and what opportunities exist for professional development and career advancement?
• Can you provide an example of a time when you had to adapt to a significant change in the market or the company's strategy, and how you approached that challenge?
• How does the company foster a culture of innovation and sustainability, and what initiatives are in place to support these values?
• Can you describe the company's approach to remote work and how it supports employees working from various locations?

ASSUMPTION: These key questions will help the successful candidate better understand the company's long-term vision, growth opportunities, and approach to remote work. They will also provide insight into the company's culture and values, as well as the expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on demand generation, ABM, and leadership achievements.
• Prepare for your interviews by researching Pure Storage's products and services, as well as the enterprise storage industry and trends. Be ready to discuss your experience with marketing automation tools and CRM systems, as well as your familiarity with the enterprise storage industry and Pure Storage's products and services.
• Demonstrate your ability to thrive in a fast-paced, dynamic environment and manage marketing budgets effectively.
• Showcase your creativity and strategic thinking by providing examples of innovative marketing campaigns you've developed and executed in the past.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.