📌 Core Information
🔹 Job Title: Senior Director Analyst, Marketing Leadership and Strategy (Remote-UK, Remote-Ireland)
🔹 Company: Gartner
🔹 Location: Remote - United Kingdom, Remote - Ireland
🔹 Job Type: Full-Time
🔹 Category: Research & Advisory
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Serving as a trusted advisor to CMOs and marketing leaders, providing actionable advice and research
- Driving marketing strategy development, functional leadership, and collaboration, as well as marketing-led innovation and transformation
- Leveraging expertise in AI applications for marketing teams to advise on emerging trends and best practices
- Building and maintaining strong client relationships through exceptional service delivery
- Collaborating with cross-functional teams and vendors to stay ahead of market trends and disruptions
ASSUMPTION: This role requires a deep understanding of the challenges facing CMOs and the ability to translate complex research into actionable insights for clients.
📋 Key Responsibilities
✅ Deliver high-quality actionable advice to an executive client audience through various media
✅ Write evidence-based content that is clear and actionable
✅ Create and deliver presentations for webinars and other client-facing Gartner events
✅ Track and work closely with vendors, market trends, emerging technologies, and practices to remain ahead of the curve within the AI-driven marketing technology space
✅ Deliver outstanding sales and service support to retain and grow the Gartner business
✅ Build credibility as an industry expert to represent Gartner research, methodology, and strategy
✅ Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community
✅ Identify research process improvements or develop new processes that help the team and Research & Advisory provide excellent service delivery
✅ Be a mentor and a coach by supporting more junior team members
ASSUMPTION: This role requires exceptional research, analytical, and communication skills, as well as the ability to work independently and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience; Graduate degree preferred
Experience: 12+ years of relevant field or industry experience
Required Skills:
- Informed understanding of the challenges facing CMOs as leaders within the enterprise and drivers of business impact
- Extensive experience leading a marketing team, department, or function and/or advising CMOs or senior marketing executives
- Extensive experience leading development and execution of marketing strategies and aligning resources that drive enterprise growth
- Experience as a CMO or senior marketing executive engaging with cross-functional leaders to develop strategic plans tied to organizational priorities
- Hands-on experience with AI applications for Marketing teams, practical understanding of the use of AI and its potential impact on marketing operations, strategies, and talent
- Experience building business cases for marketing strategies or plans, resources, and budgets and demonstrating results, including measurable impact of marketing on business outcomes
- Experience as a leader in marketing-led innovation and transformation efforts that impact people, process, and technology
- Demonstrated executive presence; can immediately establish credibility with executives and additional stakeholders
- Strong organizational skills; ability to work under tight deadlines and produce high-quality deliverables
- Demonstrate excellence in research and writing ability
- Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions
- Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges
- Strong communication skills to explain complex concepts concisely and simply
- Comfort presenting at large and small-scale speaking engagements
- Strong business and financial acumen
- Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team
- Learning agile and adept with navigating highly matrixed environments
- Ability to represent Gartner's research methodology and strategies effectively at all levels
Preferred Skills:
- Experience working in a remote or hybrid work environment
- Fluency in additional languages
ASSUMPTION: This role requires a unique blend of marketing expertise, AI proficiency, and strong analytical and communication skills to succeed.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) with company match
- Generous time off and flexible work arrangements
- Tuition reimbursement and professional development opportunities
- Employee stock purchase plan
Working Hours: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 501-1,000 employees
Founded: 1979
Company Description:
- Gartner is a global leader in research and advisory services, providing insights and recommendations to businesses worldwide
- The company specializes in technology-related research and analysis, helping clients make informed decisions about technology investments and strategies
- Gartner offers a range of services, including research reports, webinars, conferences, and consulting services
Company Specialties:
- Technology research and analysis
- Market insights and trends
- Business strategy and consulting
Company Website: www.gartner.com
ASSUMPTION: Gartner is a well-established and respected company in the market research industry, with a strong reputation for providing high-quality insights and analysis to its clients.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Head of Research within the Marketing & Communications practice
Work Arrangement: Remote OK, with the option to work from Gartner offices in the UK or Ireland
Growth Opportunities:
- Progression to a Vice President or Distinguished Analyst role within the Research & Advisory sector
- Expansion into other research practices or leadership roles within Gartner
- Opportunities to work on high-impact projects and collaborate with senior leaders across the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the Research & Advisory sector or explore other leadership roles within Gartner.
🌍 Location & Work Environment
Office Type: Remote-first with physical offices in the UK and Ireland
Office Location(s): Querétaro, Querétaro, Mexico (headquarters); additional offices in the UK and Ireland
Geographic Context:
- The UK and Ireland offices are well-connected by public transportation and offer a mix of urban and suburban living options
- The cost of living in both countries is generally higher than in the United States, with higher housing costs in particular
- The UK and Ireland have robust tech industries and are home to many multinational corporations
Work Schedule: Full-time (40 hours per week) with flexible scheduling and remote work options
ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from home or a co-working space, with the option to visit Gartner offices for team meetings and events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the Head of Research
- Background check and onboarding
Key Assessment Areas:
- Marketing strategy development and execution
- AI proficiency and understanding of AI applications in marketing
- Research and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Gartner's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy development and execution experience, as well as your AI proficiency
- Prepare examples of your research and analytical work, as well as presentations you've delivered to executive audiences
- Be ready to discuss your understanding of the challenges facing CMOs and how you've addressed them in previous roles
ATS Keywords: Marketing strategy, AI marketing, CMO, executive presence, research, analysis, communication, presentation, leadership, collaboration, innovation, transformation
ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy development and execution experience, AI proficiency, and cultural fit with Gartner's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Slack
- Zoom
- Salesforce
- Tableau
- AI and machine learning tools (e.g., Python, R, TensorFlow)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Slack, and Zoom for internal communication and collaboration. Familiarity with Salesforce, Tableau, and AI/machine learning tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Objectivity
- Client focus
- Expertise
- Innovation
- Collaboration
Work Style:
- Remote-first with a strong emphasis on collaboration and communication
- Results-driven and focused on delivering high-quality insights and analysis
- Fast-paced and dynamic, with a focus on continuous learning and improvement
- Highly matrixed and cross-functional, with opportunities to work with teams across the organization
Self-Assessment Questions:
- How do you ensure that your research and analysis are objective and unbiased?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to deliver a successful project?
- How do you stay up-to-date with emerging trends and technologies in the marketing industry, particularly in the realm of AI?
ASSUMPTION: Gartner values candidates who demonstrate strong integrity, objectivity, and client focus, as well as the ability to work effectively in a remote, highly matrixed environment.
⚠️ Potential Challenges
- The role requires a deep understanding of the marketing industry and AI applications, as well as the ability to quickly adapt to emerging trends and disruptions
- The remote work arrangement may present challenges in terms of communication and collaboration, as well as maintaining work-life balance
- The role may require frequent travel for client meetings, conferences, and events
- The highly matrixed work environment may present challenges in terms of navigating complex organizational structures and building effective relationships with stakeholders across the organization
ASSUMPTION: The right candidate will be able to overcome these challenges by leveraging strong communication and collaboration skills, as well as a deep understanding of the marketing industry and AI applications.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing leadership and strategy, with a specific emphasis on AI applications and marketing-led innovation and transformation
- Compared to other research and advisory roles, this position requires a higher level of marketing expertise and AI proficiency
- Career progression in this role may involve moving into a Vice President or Distinguished Analyst role within the Research & Advisory sector, or exploring other leadership roles within Gartner
ASSUMPTION: This role offers a unique opportunity for candidates with a strong background in marketing strategy development and execution, as well as AI proficiency, to drive marketing-led innovation and transformation for Gartner's clients.
📝 Sample Projects
- Conducting a comprehensive analysis of the AI-driven marketing technology landscape and identifying key trends and opportunities for CMOs
- Developing a framework for assessing the maturity of marketing organizations' AI capabilities and providing recommendations for improvement
- Creating a roadmap for CMOs to successfully implement AI-driven marketing strategies, including pilot projects, scaling, and long-term integration
ASSUMPTION: These sample projects illustrate the types of high-impact, strategic initiatives that the Senior Director Analyst may be expected to lead in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing-led innovation or transformation project you've worked on, and what was the outcome?
- How do you stay up-to-date with emerging trends and technologies in the AI-driven marketing space, and how do you incorporate this knowledge into your research and analysis?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to deliver a successful project, and what was the outcome?
- How do you ensure that your research and analysis are objective and unbiased, and how do you communicate this to clients?
- What are the most significant challenges facing CMOs today, and how do you help your clients address these issues in your research and advisory work?
ASSUMPTION: These key questions will help candidates assess their fit for the role and gain a deeper understanding of Gartner's research and advisory approach to marketing leadership and strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Gartner careers portal
- Tailor your resume and cover letter to highlight your marketing strategy development and execution experience, as well as your AI proficiency
- Prepare examples of your research and analytical work, as well as presentations you've delivered to executive audiences
- Be ready to discuss your understanding of the challenges facing CMOs and how you've addressed them in previous roles
- Follow up with the hiring manager one week after your final interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
