Sr Director, Communications, Social Media and Influence

📌 Core Information 🔹 Job Title: Sr Director, Communications, Social Media and Influence 🔹 Company: Tapestry 🔹 Location: New York, United States 🔹 Job Type: Hybrid 🔹 Category: Marketing & Communications 🔹 Date Posted: April 11, 2025 🚀 Job Overview Key aspects of this role include: 🔹 Developing and leading a vision for building and maintaining Kate Spade’s relevance through all communication platforms 🔹 Building brand heat by creating inspiring and unique storytelling moments for Kate Spade in pop culture 🔹 Developing brand voice, maintaining a consistent and engaging voice of Kate Spade across all communications 🔹 Developing, leading, and executing seamless collaborations with influencers, maintaining a positive brand image, and driving engagement and sales through effective social media strategies 🔹 Leading efforts to ensure Kate Spade’s relevancy with the press, retail, and fashion industry 🔹 Working in close partnership with Marketing, Brand Creative, Merchandising, Commercial, and Ecommerce teams to develop engaging storytelling to support key brand initiatives and strategy ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, creative environment. 📋 Key Responsibilities ✅ Build brand heat by creating inspiring and unique storytelling moments for Kate Spade in pop culture ✅ Develop, lead, and execute a vision for building and maintaining Kate Spade’s relevance through all communication platforms ✅ Develop brand voice, maintaining a consistent and engaging voice of Kate Spade across all communications ✅ Develop, lead, and execute seamless collaborations with influencers, maintaining a positive brand image, and driving engagement and sales through effective social media strategies ✅ Lead efforts to ensure Kate Spade’s relevancy with the press, retail, and fashion industry ✅ Work in close partnership with Marketing, Brand Creative, Merchandising, Commercial, and Ecommerce teams to develop engaging storytelling to support key brand initiatives and strategy ASSUMPTION: The ideal candidate will have experience in luxury brand or fashion communications, with a strong portfolio showcasing creative approaches to brand storytelling. 🎯 Required Qualifications Education: - Bachelor's degree in Communications, Marketing, Journalism, or a related field Experience: - 10+ years of editorial and copywriting experience, preferably in luxury brand or fashion Required Skills: - Creative thinking abilities with the confidence to challenge the status quo - Excellent writing skills with a strong portfolio dedicated to inspiring creative approaches - Strategic problem-solving skills, ability to address business objectives intelligently and creatively - Excellent communication, organization, and problem-solving skills - Strong conceptual skills with intuitive knowledge of how copy relates to design, graphics, and concept inspiration - Ability to function with deadlines, while working independently and as part of a team in a fast-paced creative environment - Strong competitive knowledge of brands - Strong negotiating and relationship-building skills - Partnership-oriented and familiarity in working in a matrixed organization Preferred Skills: - Experience with influencer marketing and social media strategy - Knowledge of the luxury fashion industry and trends - Familiarity with Adobe Creative Suite and other design tools ASSUMPTION: Candidates should have a proven track record in developing and executing successful communication strategies, with a strong focus on brand storytelling and influencer marketing. 💰 Compensation & Benefits Salary Range: $184,000 to $225,000 annually Benefits: - Medical insurance - Dental insurance - Vision insurance - 401(k) plan - Paid paternity and maternity leave - Commuter benefits - Disability insurance - Tuition assistance Working Hours: Full-time, hybrid work arrangement (2-3 days in the office per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the luxury fashion industry. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Retail Apparel and Fashion Company Size: 10,001+ employees Founded: 1993 (Kate Spade New York) / 1984 (Tapestry Inc.) Company Description: Tapestry is a global house of brands that unites the magic of Coach, Kate Spade New York, and Stuart Weitzman. By intertwining different people and ideas, Tapestry pushes itself in its work and expands the bounds of possibility. The company holds itself to high standards in every material and process, embracing difference by design because diverse perspectives are at the heart of creativity. Tapestry uses its collective strengths to move its customers and empower its communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Company Specialties: - Luxury handbags and accessories - Women's ready-to-wear - Jewelry - Footwear - Home decor - Beauty Company Website: www.tapestry.com ASSUMPTION: Tapestry's diverse portfolio of brands allows it to cater to a wide range of customers, offering unique opportunities for growth and innovation in the luxury fashion industry. 📊 Role Analysis Career Level: Senior-level management role, reporting directly to the Chief Marketing Officer or a similar executive Reporting Structure: This role is likely to have direct reports, including managers and specialists in communications, social media, and influencer marketing Work Arrangement: Hybrid work arrangement, with 2-3 days in the office per week, allowing for flexibility and a better work-life balance Growth Opportunities: - Potential to advance to a Vice President or Chief Communications Officer role within the company - Opportunities to expand the brand's global presence and influence - Possibility to work on high-profile campaigns and collaborations with industry leaders ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the brand's global presence and influence. 🌍 Location & Work Environment Office Type: Hybrid work environment, with a modern, collaborative office space in New York City Office Location(s): 10 Hudson Yards, New York, New York 10001, US Geographic Context: - New York City is a major global fashion hub, offering ample networking opportunities and access to industry events - The office is located in the Hudson Yards neighborhood, providing easy access to public transportation and nearby amenities Work Schedule: Full-time, with flexible hours to accommodate a hybrid work arrangement ASSUMPTION: The hybrid work environment and central location offer a convenient and flexible work arrangement, allowing employees to balance their personal and professional lives effectively. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR department 3. In-depth phone or video interview with the hiring manager or a member of the marketing team 4. In-person or virtual interview with key stakeholders, including the Chief Marketing Officer or another senior executive 5. Final decision and offer Key Assessment Areas: - Strategic thinking and problem-solving skills - Creativity and innovation in communication strategies - Leadership and team management abilities - Knowledge of the luxury fashion industry and trends - Ability to work effectively in a hybrid work environment Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Showcase your portfolio of creative work, with a focus on brand storytelling and influencer marketing - Prepare for behavioral interview questions that assess your leadership, problem-solving, and communication skills ATS Keywords: Luxury brand, fashion communications, social media strategy, influencer marketing, brand voice development, public relations, team leadership, mentoring, hybrid work arrangement ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, creativity, and leadership skills, as well as their cultural fit with the company and brand. 🛠️ Tools & Technologies - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Microsoft Office Suite (Word, Excel, PowerPoint) - Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.) - Influencer marketing platforms (BrandSnob, Upfluence, AspireIQ, etc.) - Project management tools (Asana, Trello, JIRA, etc.) ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. 👔 Cultural Fit Considerations Company Values: - Courage: Speak up and provide direct, actionable feedback to others; face up to people problems quickly and directly - Creativity: Come up with new and unique ideas; easily makes connections among previously unrelated notions - Customer Focus: Dedicate to meeting the expectations and requirements of internal and external customers; act with customers in mind - Dealing with Ambiguity: Comfortable with change and uncertainty; able to decide and act without having the total picture - Drive for Results: Consistently exceed goals successfully; steadfastly pushes self and others for results - Interpersonal Savvy: Relates well to all kinds of people; builds appropriate rapport; builds constructive and effective relationships - Learning on the Fly: Learns quickly when facing new problems; open to change; analyzes successes and failures for clues to improvement - Strategic Agility: Sees ahead clearly; anticipates future consequences and trends accurately; creates competitive and breakthrough strategies and plans Work Style: - Collaborative and team-oriented, with a focus on collective success - Fast-paced and dynamic, with a strong emphasis on innovation and creativity - Data-driven and analytical, with a focus on continuous improvement and optimization - Results-oriented, with a strong focus on achieving business objectives and key performance indicators (KPIs) Self-Assessment Questions: 1. How do you approach challenging people problems, and can you provide an example from your past experiences? 2. Can you describe a time when you had to develop a creative solution to a complex business problem, and what was the outcome? 3. How do you balance the need for innovation with the need to maintain a consistent brand voice and message? 4. Can you share an example of a successful influencer marketing campaign you've worked on, and what made it successful? 5. How do you stay up-to-date with industry trends and adapt your strategies accordingly? ASSUMPTION: Candidates should be able to demonstrate their alignment with Tapestry's core values and work style, as well as their ability to thrive in a fast-paced, collaborative environment. ⚠️ Potential Challenges 1. Balancing the needs of multiple stakeholders, including marketing, merchandising, commercial, and ecommerce teams 2. Managing a team with diverse skills and backgrounds, and fostering a collaborative and inclusive work environment 3. Navigating the complexities of the luxury fashion industry, with its ever-changing trends and competitive landscape 4. Maintaining a strong brand voice and message across multiple channels and platforms, while also driving innovation and creativity 5. Managing a hybrid work arrangement, with the need to balance remote work and in-office collaboration effectively ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to navigate complex, multifaceted environments successfully. 📈 Similar Roles Comparison 1. Role Differentiation: This role focuses more on brand storytelling, influencer marketing, and social media strategy, while similar roles may have a broader focus on marketing communications or public relations 2. Industry Context: The luxury fashion industry is highly competitive and dynamic, with a strong emphasis on innovation, creativity, and brand differentiation 3. Career Path Comparison: This role offers a clear path to advancement within the company, with opportunities to expand the brand's global presence and influence ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from similar positions in the industry, as well as the potential career growth opportunities it offers. 📝 Sample Projects 1. Developing a comprehensive social media strategy for a new product launch, including influencer partnerships and targeted advertising campaigns 2. Creating a brand voice guide that ensures consistency across all communication channels and platforms 3. Managing a high-profile event or campaign, such as a fashion show or product collaboration, and overseeing all related communications 4. Conducting a competitive analysis of the luxury fashion industry, and developing recommendations for improving Kate Spade's market position and share ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the successful candidate will be expected to manage in this role. ❓ Key Questions to Ask During Interview 1. What are the biggest challenges facing the brand in the next 12-24 months, and how can this role help address them? 2. How does the company support the professional development and growth of its employees? 3. What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts? 4. How does the company measure the success of its communication strategies, and what key performance indicators (KPIs) are most important for this role? 5. What is the company's long-term vision for the brand, and how does this role fit into that overall strategy? ASSUMPTION: These key questions will help candidates better understand the company's priorities, culture, and expectations for this role, as well as their own potential for growth and development within the organization. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: [Application Link] 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand storytelling, influencer marketing, and social media strategy 3. Prepare a portfolio of your creative work, showcasing your ability to develop and execute successful communication strategies 4. Follow up with the hiring manager or HR department one week after submitting your application, to express your interest and inquire about the status of your application 5. If invited to an interview, research the company and brand thoroughly, and prepare thoughtful questions to ask the interview panel ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.