📌 Core Information
🔹 Job Title: Sr Director/Director of B2B Marketing
🔹 Company: Indivior
🔹 Location: Richmond, VA, United States
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing B2B marketing team to drive strategic brand direction and deliver customer-specific solutions
- Defining and executing strategic marketing approaches for B2B customers, including Organized Health Systems, Payors, and the Criminal Justice System
- Collaborating cross-functionally with various teams to achieve business goals and build existing marketing and access capabilities
- Serving as the commercial subject matter expert for training and guiding development for internal teams and customer-facing field roles
- Building and maintaining partnerships with associations, health system influencers, and advocacy organizations to shape policy and expand treatment access
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of healthcare models and reimbursement strategies to succeed in the complex B2B marketing landscape.
📋 Key Responsibilities
✅ Develop and lead a best-in-class B2B marketing team that drives strategic brand direction and delivers customer-specific solutions across systems
✅ Own the strategic marketing approach for B2B customers, ensuring appropriate plans and value solutions are developed and executed, aligned to brand strategies
✅ Lead and manage the B2B marketing team, fostering a unified team approach in efforts to build existing marketing and access capabilities
✅ Serve as the commercial subject matter expert for training, guiding development for internal teams and customer-facing field roles
✅ Build and maintain partnerships with associations, health system influencers, and advocacy organizations to shape policy and expand treatment access
✅ Stay up-to-date with the latest trends and best practices in B2B marketing, strategic account management, health and reimbursement policy, and continuously seek opportunities for innovation and improvement
✅ Map evolving reimbursement evolutions across Plans, including Medicaid, to inform the organization of challenges and opportunities as it relates to medication utilization
✅ Inform the organization on current quality measures and payment models that will shift behavioral health treatment models and guide new settings for customer engagement
✅ Set clear KPIs and own the measurement of performance against strategic account plans, enabling quarterly business reviews with senior leadership
✅ Set budgets, secure corporate resources, and manage budget to achieve objectives
✅ Ensure a compliance focus to ensure that all promotional activities are fully compliant with Company policies and Legal and Regulatory guidelines, including copy review for promotional tools and resources
✅ Build a strong culture aligned to Indivior's Mission and Guiding Principles
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and project management skills to drive results across multiple teams and stakeholders.
🎯 Required Qualifications
Education: An undergraduate degree is required. An advanced degree in Business, Marketing, or Life Sciences is highly preferred.
Experience: 15+ years of related experience in the pharma/biotech industry with a proven, consistent history of high performance in a broad range of leadership roles of increasing responsibility. 8+ years of progressive commercial leadership experience with a demonstrated track record of achieving results and driving brand innovation with a B2B/account management focus.
Required Skills:
- Exceptional leadership, management, and communication skills to inspire commercial teams to achieve elevated levels of performance
- Strong understanding of healthcare models and utilization management measures that impact policy, health systems protocol, and HCP prescribing requirements
- Expert level knowledge of reimbursement and market access strategies across organized health systems, outpatient clinics, and familiarity with criminal justice system healthcare delivery
- Significant product management experience in marketing leadership roles, leading execution across channels such as field (account/access), conferences, and digital/media
- Strong track record of creating and leading high-performance teams and creating a culture of high engagement and accountability
- Sales, account management, and national/regional payer field management experience is highly preferred
- Strong executive presence with the ability to set vision and strategy at the national level and lead the organization through inspiration
- Live Indivior's Guiding Principles
- Exude excitement about the vision and mission of Indivior
Preferred Skills:
- Experience in the commercialization of long-acting specialty medications and/or HCP-administered injectables
ASSUMPTION: Given the strategic and leadership nature of this role, candidates should possess a strong combination of industry experience, leadership skills, and a proven track record of driving results in a B2B marketing context.
💰 Compensation & Benefits
Salary Range: $200,000 - $250,000 (Estimated, based on industry standards for similar roles and experience levels)
Benefits:
- 3 weeks’ vacation plus floating holidays and sick leave
- 401(k) and Profit Sharing Plan - Company match of 75% on your first 6% of contributions and profit sharing contribution equal to 4% of your eligible pay
- U.S. Employee Stock Purchase Plan - 15% Discount
- Comprehensive Medical, Dental, Vision, Life, and Disability coverage
- Health, Dependent Care, and Limited Purpose Flex Spending and HSA options
- Adoption assistance
- Tuition reimbursement
- Concierge/personal assistance services
- Voluntary benefits including Legal, Pet Insurance, and Critical Illness coverage
- Gym, fitness facility, and cell phone discounts
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: The estimated salary range is based on market research and industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and Indivior's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Indivior operates in the Pharmaceutical Manufacturing industry, focusing on the development and commercialization of medicines to treat substance use disorder and serious mental illnesses.
Company Size: Indivior is a mid-sized company with approximately 1,000 employees globally, providing a structured yet agile work environment.
Founded: Indivior was founded in 2009, with a mission to transform addiction from a global human crisis to a recognized and treated chronic disease.
Company Description:
- Indivior is a global pharmaceutical company working to help change patients’ lives by developing medicines to treat substance use disorder and serious mental illnesses
- The company's vision is that all patients around the world will have access to evidence-based treatment for the chronic conditions and co-occurring disorders of addiction
- Indivior is dedicated to transforming addiction from a global human crisis to a recognized and treated chronic disease
- The company has a pipeline of product candidates designed to both expand on its heritage in this category and potentially address other chronic conditions and co-occurring disorders of addiction, including alcohol use disorder
Company Specialties:
- Opioid use disorder
- Alcohol use disorder
- Rescue Medications
- and Schizophrenia
Company Website: http://www.indivior.com
ASSUMPTION: Indivior's focus on treating substance use disorder and serious mental illnesses positions it as a mission-driven company with a strong commitment to improving patients' lives through innovative pharmaceutical solutions.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Senior Vice President, US Marketing.
Reporting Structure: The Senior Director of B2B Marketing will oversee the B2B marketing team and collaborate with various internal teams, including Account Field Teams, Market Access, Commercial Sales, Government Affairs, Medical Affairs, Channel, Analytics, Finance, and Operations.
Work Arrangement: This role is on-site, with a hybrid or remote work arrangement possible depending on the candidate's qualifications and Indivior's internal policies.
Growth Opportunities:
- Potential progression to a more senior role within the marketing organization or broader leadership opportunities within Indivior
- Expanding responsibilities and team leadership opportunities as the B2B marketing function grows and evolves
- Gaining valuable experience in a dynamic and fast-paced pharmaceutical marketing environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance within the organization as Indivior continues to grow and evolve.
🌍 Location & Work Environment
Office Type: Indivior's headquarters is a modern, professional office environment with on-site amenities and collaborative workspaces.
Office Location(s): Richmond, VA, United States
Geographic Context:
- Richmond, VA, is the company's headquarters and offers a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas
- The city is home to a diverse range of industries, including healthcare, finance, and technology, providing ample networking and professional development opportunities
- Richmond has a vibrant arts and culture scene, with numerous museums, theaters, and music venues, as well as a growing food and beverage industry
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: Richmond, VA, offers a desirable work-life balance with a mix of urban and suburban living, a relatively low cost of living, and a vibrant arts and culture scene, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews with the hiring manager and key stakeholders to evaluate leadership skills, strategic thinking, and problem-solving abilities
- Case study or presentation assignment to demonstrate strategic planning and execution skills
- Final round interviews with senior leadership to assess cultural fit and long-term potential
Key Assessment Areas:
- Leadership and management skills, including the ability to inspire and drive high-performing teams
- Strategic thinking and planning, with a focus on B2B marketing and account management
- Industry knowledge and expertise in healthcare models, reimbursement strategies, and market access
- Communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively
- Cultural fit and alignment with Indivior's Guiding Principles
Application Tips:
- Tailor your resume and cover letter to highlight your B2B marketing experience, leadership skills, and industry-specific expertise
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, focusing on the impact you've made in previous roles
- Research Indivior's mission, values, and guiding principles to demonstrate your understanding of and alignment with the company culture
- Prepare a case study or presentation showcasing your strategic planning and execution skills, focusing on a B2B marketing challenge you've faced in the past
ATS Keywords: B2B Marketing, Strategic Planning, Account Management, Healthcare Models, Reimbursement Strategies, Market Access, Leadership, Team Building, Pharmaceutical Industry, Indivior
ASSUMPTION: The interview process for this role will be comprehensive and rigorous, focusing on assessing the candidate's leadership skills, strategic thinking, and cultural fit with Indivior.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in industry-standard marketing and project management tools is essential for success in this role, as they are critical for driving strategic planning, execution, and measurement.
👔 Cultural Fit Considerations
Company Values:
- Focus on patient needs to drive decisions
- Seek the wisdom of the team
- Believe that people’s actions are well-intended
- Care enough to coach
- See it, own it, make it happen
- Demonstrate honesty and integrity at all times
Work Style:
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Data-driven and analytical, with a strong emphasis on performance measurement and optimization
- Mission-driven, with a commitment to improving patients' lives through innovative pharmaceutical solutions
Self-Assessment Questions:
- How do your leadership and management styles align with Indivior's Guiding Principles, particularly 'Care enough to coach' and 'See it, own it, make it happen'?
- How do you approach building and maintaining partnerships with external stakeholders, such as associations, health system influencers, and advocacy organizations?
- How do you stay up-to-date with the latest trends and best practices in B2B marketing, strategic account management, health and reimbursement policy, and market access strategies?
ASSUMPTION: Candidates should possess strong leadership and management skills, with a collaborative and data-driven work style that aligns with Indivior's Guiding Principles and company culture.
⚠️ Potential Challenges
- The complex and evolving nature of the B2B marketing landscape, requiring continuous learning and adaptation
- The need to balance strategic planning and execution with day-to-day management and team leadership responsibilities
- The requirement to collaborate effectively with various internal teams and external stakeholders, often with competing priorities and perspectives
- The need to maintain a strong focus on compliance and regulatory adherence while driving innovative and impactful marketing strategies
ASSUMPTION: These challenges require a strategic, adaptable, and collaborative leader who can navigate complex environments, balance competing priorities, and drive results through effective communication and stakeholder management.
📈 Similar Roles Comparison
- This role is similar to a Senior Director of B2B Marketing or a Director of Strategic Accounts in the pharmaceutical industry, with a focus on leading B2B marketing teams and driving strategic brand direction
- Compared to other senior marketing roles, this position places a stronger emphasis on account management, strategic planning, and cross-functional collaboration
- Career paths for this role may include progression to more senior marketing leadership positions, such as Vice President of Marketing or Chief Marketing Officer, or broader leadership opportunities within the organization
ASSUMPTION: While this role shares similarities with other senior marketing positions, its unique focus on B2B marketing, strategic planning, and cross-functional collaboration sets it apart and offers distinct growth and development opportunities.
📝 Sample Projects
- Developing and executing a comprehensive B2B marketing strategy for Organized Health System customers, including value proposition, account execution plans, and customer-facing tools
- Building and maintaining partnerships with key industry associations, health system influencers, and advocacy organizations to shape policy and expand treatment access
- Conducting market research and analysis to inform strategic account plans, identify opportunities, and mitigate risks
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, requiring strong leadership, analytical, and communication skills to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the most significant B2B marketing challenge you've faced in a previous role and how you approached it?
- How do you balance strategic planning and execution with day-to-day management and team leadership responsibilities?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive a strategic initiative?
- How do you ensure that all promotional activities are fully compliant with Company policies and Legal and Regulatory guidelines, including copy review for promotional tools and resources?
- Can you describe Indivior's Guiding Principles and how you've demonstrated them in your past roles?
ASSUMPTION: These interview questions are designed to assess the candidate's leadership skills, strategic thinking, cultural fit, and alignment with Indivior's Guiding Principles.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked provided link
- Tailor your resume and cover letter to highlight your B2B marketing experience, leadership skills, and industry-specific expertise
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, focusing on the impact you've made in previous roles
- Research Indivior's mission, values, and guiding principles to demonstrate your understanding of and alignment with the company culture
- Prepare a case study or presentation showcasing your strategic planning and execution skills, focusing on a B2B marketing challenge you've faced in the past
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
