📌 Core Information
🔹 Job Title: Sr Director, Downstream Marketing
🔹 Company: Hologic
🔹 Location: Marlborough, MA
🔹 Job Type: Full time
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and team development within the Breast & Skeletal Health Solutions division
- Driving downstream marketing strategy and execution to enhance customer engagement and drive business growth
- Cross-functional collaboration with upstream marketing, sales, R&D, and clinical teams
- Budget management and performance tracking using KPIs
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive marketing success in a complex, highly regulated industry.
📋 Key Responsibilities
✅ Set vision and direction for downstream marketing function
✅ Develop, own, and execute strategic initiatives focused on the Annual Marketing Plan
✅ Collaborate with cross-functional teams to align marketing strategies with broader business objectives
✅ Lead, mentor, and inspire a high-performing downstream marketing team
✅ Oversee the planning and execution of integrated marketing campaigns and customer engagement initiatives
✅ Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing strategies and campaigns
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive marketing success and business growth.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field required; MBA or advanced degree preferred
Experience: 12-15 years of progressive leadership experience within the medical device industry, with demonstrated success in downstream marketing, product management, and team leadership
Required Skills:
- Proven track record of developing and deploying successful marketing concepts and practices
- Deep knowledge of the medical device landscape, particularly in women’s health, breast imaging, skeletal health, or related areas
- Strategic vision and analytical acumen to inform marketing strategies and optimize campaigns
- Exceptional interpersonal and communication skills, with the ability to influence and collaborate across all levels of the organization
Preferred Skills:
- Experience in a matrixed organization
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in medical device marketing, with a proven track record of driving business growth through strategic marketing initiatives.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (based on industry standards for a Senior Director role in the medical device industry, location, and experience level)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time position with a standard workweek of 40 hours, typically Monday through Friday, with some flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, with a focus on women’s health, breast imaging, and skeletal health
Company Size: 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1985, with a rich history and established reputation in the medical device industry
Company Description:
- Hologic is an innovative medical technology company dedicated to enabling healthier lives everywhere, every day
- Focuses on advancing women’s health and well-being through groundbreaking products and services
- Committed to improving patient outcomes through clinically proven, superior products and solutions
Company Specialties:
- Breast & Skeletal Health
- Diagnostic and GYN Surgical Solutions
Company Website: http://www.hologic.com
ASSUMPTION: Hologic is a well-established company with a strong reputation in the medical device industry, offering a supportive work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the Vice President of Marketing or a similar executive role
Reporting Structure: Oversees a team of marketing professionals, with the potential to manage cross-functional teams and influence other departments
Work Arrangement: On-site, with the potential for some remote work, requiring occasional travel (30-40%) to attend meetings, conferences, and customer visits
Growth Opportunities:
- Potential to advance to a Vice President or Chief Marketing Officer role within the company
- Opportunities to lead cross-functional teams and influence strategic decision-making
- Chance to gain experience in a large, matrixed organization and develop leadership skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and develop leadership skills.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Marlborough, MA (with additional offices in San Diego, CA, and Manchester, England)
Geographic Context:
- Marlborough, MA is located in the Boston metropolitan area, offering a mix of urban and suburban living with easy access to cultural attractions, outdoor recreation, and higher education opportunities
- The area has a humid continental climate, with warm summers and cold, snowy winters
- Marlborough is home to a diverse population, with a mix of families, young professionals, and retirees
Work Schedule: Standard full-time workweek, with some flexibility for remote work and occasional travel
ASSUMPTION: The Marlborough, MA office provides a modern, collaborative work environment with easy access to cultural attractions and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- First-round interview with the hiring manager or a member of the marketing leadership team
- Second-round interview with additional team members or stakeholders
- Final interview with the Vice President of Marketing or a similar executive role
Key Assessment Areas:
- Strategic thinking and leadership skills
- Cross-functional collaboration and communication abilities
- Industry knowledge and marketing expertise
- Cultural fit and alignment with Hologic's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a matrixed organization
- Research Hologic's mission, values, and recent initiatives to demonstrate your understanding of the company and its culture
ATS Keywords: Strategic leadership, team development, marketing execution, performance management, cross-functional collaboration, customer engagement, budget management, market analysis, product management, employee engagement, innovation, coaching, diversity and inclusion, sales alignment, KPI development
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, as well as their cultural fit with Hologic's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies for this role will depend on the specific marketing automation, CRM, and data analysis platforms used by Hologic.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Quality
- Collaboration
- Accountability
Work Style:
- Strategic and forward-thinking
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you balance long-term strategic planning with day-to-day marketing execution and team leadership?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive business growth?
- How do you foster a culture of innovation and continuous improvement within your team?
ASSUMPTION: Hologic values candidates who are strategic thinkers, collaborative team players, and results-driven leaders with a strong commitment to innovation and continuous improvement.
⚠️ Potential Challenges
- Managing a large, matrixed team with diverse skills and backgrounds
- Balancing long-term strategic planning with day-to-day marketing execution and team leadership
- Navigating a complex, highly regulated industry with frequent market changes and competitive pressures
- Occasional travel requirements (30-40%) to attend meetings, conferences, and customer visits
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a strong leader with excellent strategic thinking, communication, and collaboration skills.
📈 Similar Roles Comparison
- Compared to other Senior Director roles in the medical device industry, this position offers a unique focus on downstream marketing and cross-functional collaboration within a large, matrixed organization
- Industry-specific context: The medical device industry is highly competitive and regulated, requiring a deep understanding of market trends, customer needs, and regulatory requirements
- Career path comparison: This role offers significant growth potential, with opportunities to advance to a Vice President or Chief Marketing Officer role within the company
ASSUMPTION: This role offers a unique combination of strategic leadership, team development, and cross-functional collaboration opportunities within the medical device industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including market research, competitive analysis, and customer segmentation
- Leading a team to create and implement a customer engagement campaign, utilizing multiple channels and touchpoints to enhance customer loyalty and drive business growth
- Analyzing marketing campaign performance data to optimize future initiatives and maximize return on investment
ASSUMPTION: These sample projects illustrate the strategic, team-oriented, and data-driven nature of the marketing initiatives required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the Breast & Skeletal Health Solutions division, and how this role fits into its execution?
- How does the marketing team collaborate with other departments, such as sales, R&D, and clinical teams, to drive business growth and enhance customer engagement?
- What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
- How does Hologic support the professional development and growth of its marketing team members?
- What is the company's approach to fostering a diverse, inclusive, and equitable work environment?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success and drive business growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a matrixed organization
- Research Hologic's mission, values, and recent initiatives to demonstrate your understanding of the company and its culture
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
