📌 Core Information
🔹 Job Title: Sr. Director, Global Sports Marketing - HOKA
🔹 Company: Deckers Brands
🔹 Location: Remote - West Coast preferred (LA, Santa Barbara, or Portland, OR)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global sports marketing strategies to enhance brand awareness and elevate athlete partnerships.
- Cultivating and managing relationships with top athletes, teams, and sports federations globally.
- Collaborating with cross-functional teams to create impactful campaigns that resonate with athletes, consumers, and in culture worldwide.
- Providing visionary leadership to the global sports marketing team, fostering a culture of collaboration, innovation, and excellence.
ASSUMPTION: This role requires a strategic thinker with a strong global perspective, deep industry knowledge, and exceptional communication skills to drive meaningful partnerships and marketing initiatives.
📋 Key Responsibilities
✅ Build Global Sports Marketing Strategy:
- Lead the strategic development and implementation of integrated global sports marketing plans aligned with HOKA’s brand vision and business objectives.
- Attract and retain athletes that power HOKA’s priority areas of focus including Road Running, Track and Field, and Trail.
✅ Foster Athlete and Team Partnerships:
- Cultivate and manage relationships with top athletes, teams, and sports federations globally to enhance HOKA’s brand visibility and credibility.
- Deliver best-in-class athlete services and negotiate and oversee endorsement contracts and partnerships that align with HOKA’s brand values and audiences.
✅ Campaign Planning and Execution:
- Collaborate with global marketing, creative, and digital teams to develop and execute integrated sports marketing campaigns that drive global brand awareness, engagement, and sales.
✅ Leadership and Team Development:
- Provide visionary leadership to the global sports marketing team, fostering a culture of collaboration, innovation, and excellence. Be a steward for DEI internally and across our athlete roster.
- Mentor and develop team members, empowering them to achieve their full potential and contribute to HOKA’s overall success.
- Guide and inspire regional counterparts to execute global sports marketing vision and strategies.
ASSUMPTION: This role involves a high degree of strategic planning, stakeholder management, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred.
Experience: Minimum of 15 years of progressive experience in sports marketing, with at least 5 years in a senior leadership role within a global sports brand or related industry.
Required Skills:
- Proven experience in developing and executing global sports marketing strategies.
- Strong understanding of international markets, cultural nuances, and global sports trends.
- Deep understanding of the sports industry and running landscape, trends, key stakeholders, and consumer behaviors.
- Exceptional verbal and written communication skills, with the ability to effectively influence and inspire internal and external stakeholders across diverse cultures and regions.
- Strong analytical mindset with proficiency in data analysis, performance metrics, and ROI measurement.
- Demonstrated leadership capabilities, with a track record of building and leading high-performing teams in a dynamic and fast-paced environment.
Preferred Skills:
- Fluency in multiple languages.
- Experience working with diverse teams across multiple time zones.
ASSUMPTION: Candidates with a strong global perspective, industry knowledge, and strategic vision will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $230,000 - $250,000 (Goleta, CA location)
Benefits:
- Competitive Pay and Bonuses
- Financial Planning and Wellbeing
- Time Away from Work
- Extras, Discounts and Perks
- Growth and Development
- Health and Wellness
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is for the Goleta, CA location and may vary based on the candidate's location and experience. The benefits listed are comprehensive and designed to support employees' financial, health, and personal growth.
📌 Applicant Insights
🔍 Company Context
Industry: Deckers Brands operates in the retail apparel and fashion industry, focusing on footwear, apparel, and accessories for both everyday casual lifestyle uses and high-performance activities.
Company Size: Deckers Brands has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1973, with a rich history of developing and nurturing brands into global icons.
Company Description:
- Deckers Brands is a global organization that designs, markets, and distributes footwear, apparel, and accessories for both everyday casual lifestyle uses and high-performance activities.
- The company's portfolio of brands includes UGG®, Koolaburra®, HOKA®, Teva®, and AHNU®.
- Deckers Brands prioritizes holistic wellbeing, driving business success, and having a positive impact on communities and the world around them.
Company Specialties:
- Footwear
- Apparel
- Design
- Merchandising
- Retail
- eCommerce
- Innovation
- Direct to Consumer
- Product Development
- Data Insights
- Strategic Planning
Company Website: http://www.deckers.com
ASSUMPTION: Deckers Brands offers a dynamic work environment with a strong focus on employee wellbeing and growth, providing ample opportunities for applicants to thrive in their careers.
📊 Role Analysis
Career Level: This role is at the senior leadership level, requiring extensive experience and a proven track record in global sports marketing.
Reporting Structure: The Sr. Director, Global Sports Marketing reports directly to the VP of Global Marketing - HOKA and is responsible for leading the global sports marketing team and guiding regional counterparts.
Work Arrangement: This role is remote-friendly, with a preference for candidates based on the West Coast (LA, Santa Barbara, or Portland, OR) and the requirement to reside in one of the approved states.
Growth Opportunities:
- Potential to shape the brand’s presence in the running and wider sports industry.
- Chance to drive meaningful partnerships and impactful marketing initiatives globally.
- Opportunity to mentor and develop team members, empowering them to achieve their full potential.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on HOKA’s global presence and success.
🌍 Location & Work Environment
Office Type: Remote-friendly, with a preference for candidates based on the West Coast (LA, Santa Barbara, or Portland, OR).
Office Location(s): Goleta, CA (headquarters) and London, England (additional office)
Geographic Context:
- The West Coast offices provide convenient access to major cities and outdoor recreation opportunities.
- The remote-friendly nature of the role allows for flexibility and work-life balance.
- The approved states for remote work offer diverse cultural experiences and varying cost of living.
Work Schedule: Full-time (40 hours/week), with flexibility for a hybrid or part-time arrangement, depending on the candidate's location and preferences.
ASSUMPTION: The remote-friendly nature of this role and the flexibility in work arrangements provide candidates with the opportunity to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR department to assess qualifications and fit for the role.
- In-depth interviews with the hiring manager and key stakeholders to discuss the candidate's experience, skills, and cultural fit.
- Final interviews or presentations, depending on the candidate's progress through the hiring process.
Key Assessment Areas:
- Global sports marketing strategy and execution.
- Relationship management and stakeholder communication.
- Leadership and team development.
- Cultural fit and alignment with Deckers Brands' values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in global sports marketing.
- Prepare examples of successful sports marketing campaigns you've led or contributed to, emphasizing your strategic vision and execution capabilities.
- Research Deckers Brands and HOKA to demonstrate your understanding of the company, its mission, and its brands.
ATS Keywords: Global Sports Marketing, Brand Strategy, Athlete Partnerships, Campaign Planning, Leadership, Relationship Management, Communication Skills, Analytical Skills, Global Perspective, Industry Knowledge, Strategic Vision
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership capabilities, and cultural fit, with a strong emphasis on global sports marketing experience and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Social media platforms (e.g., LinkedIn, Twitter, Instagram, Facebook)
- Video conferencing tools (e.g., Zoom, Google Meet)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and integrity in all that we do.
- Accountability: We take ownership and responsibility for our actions and their outcomes.
- Collaboration: We work together to achieve our goals and celebrate our successes.
- Innovation: We continuously seek new and better ways to do things.
- Inclusion: We foster an inclusive environment where everyone feels valued and respected.
Work Style:
- Fast-paced and dynamic, with a strong focus on results and execution.
- Collaborative and team-oriented, with a emphasis on open communication and cross-functional collaboration.
- Adaptable and flexible, with the ability to pivot and adjust strategies as needed.
Self-Assessment Questions:
- Do you align with Deckers Brands' core values, and how have you demonstrated these values in your previous roles?
- How do you approach building and maintaining relationships with diverse stakeholders, both internally and externally?
- Describe your preferred work style and how it aligns with the company's collaborative and fast-paced environment.
ASSUMPTION: Candidates who demonstrate a strong alignment with Deckers Brands' core values, a proven track record of successful stakeholder management, and a flexible and adaptable work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a global team with diverse time zones and cultural backgrounds may present communication and collaboration challenges.
- Balancing the demands of global sports marketing campaigns and partnerships with day-to-day team management and leadership responsibilities may require strong time management and prioritization skills.
- The remote-friendly nature of the role may present challenges in building and maintaining team cohesion and culture.
- Navigating the complexities of global sports marketing, including varying regulations, sponsorship opportunities, and cultural nuances, may require extensive industry knowledge and adaptability.
ASSUMPTION: These challenges can be mitigated with strong leadership, effective communication strategies, and a deep understanding of the global sports marketing landscape.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on sports marketing strategy and athlete partnerships, making it unique within the industry.
- Compared to other senior leadership roles in global sports marketing, this position offers a unique opportunity to shape HOKA's global presence and drive meaningful partnerships with top athletes and teams.
- Career progression in this role may lead to increased responsibilities within Deckers Brands or opportunities to transition into other senior leadership positions within the company.
ASSUMPTION: This role offers a unique blend of strategic planning, stakeholder management, and team leadership, providing a distinct career path within the global sports marketing industry.
📝 Sample Projects
- Developing and executing a global sports marketing campaign to launch a new HOKA shoe model, featuring top athletes from various sports and regions.
- Negotiating and managing endorsement contracts with high-profile athletes, ensuring alignment with HOKA's brand values and marketing objectives.
- Creating and implementing a global athlete services program, providing best-in-class support and resources to HOKA's sponsored athletes.
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the Sr. Director, Global Sports Marketing role, highlighting the candidate's ability to develop and execute comprehensive sports marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the current global sports marketing strategy for HOKA, and how this role will contribute to its evolution and success?
- How does the hiring manager envision the successful candidate collaborating with regional counterparts to execute global sports marketing vision and strategies?
- What are the key priorities for the first 90 days in this role, and how can the new hire make an immediate impact on HOKA's global presence?
- How does Deckers Brands support the growth and development of its employees, and what opportunities exist for professional advancement within the company?
- What are the most significant challenges facing the global sports marketing team, and how can the successful candidate address these issues to drive continued success for HOKA?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their strategic vision, and their ability to drive meaningful partnerships and marketing initiatives for HOKA.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in global sports marketing.
- Prepare examples of successful sports marketing campaigns you've led or contributed to, emphasizing your strategic vision and execution capabilities.
- Research Deckers Brands and HOKA to demonstrate your understanding of the company, its mission, and its brands.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
