Sr. Director, Head of Growth - BLK

📌 Core Information

🔹 Job Title: Sr. Director, Head of Growth - BLK

🔹 Company: Match Group

🔹 Location: Dallas, Texas

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (2 days/week in the office)

🚀 Job Overview

Key aspects of this role include:

• Driving organic growth through product and marketing strategies
• Expanding BLK's cultural relevance and deepening engagement within the Black community
• Collaborating cross-functionally to ensure consistent brand voice and messaging
• Analyzing user behavior data to identify growth opportunities and optimize user funnel

ASSUMPTION: This role requires a strong, senior individual with deep experience in driving growth for consumer products, particularly in the social app and consumer tech sectors.

📋 Key Responsibilities

✅ Develop and implement strategies to attract new users organically through word-of-mouth, viral engagement loops, and social sharing mechanisms

✅ Leverage influencer, content creator, and brand ambassador programs to drive awareness and first-time downloads

✅ Work closely with Product, Performance Marketing, Design, and Analytics teams to ensure acquisition strategies align with user behaviors and optimize onboarding flows

✅ Design and refine the user onboarding process to ensure new users quickly understand and find value in the product

✅ Use data and experimentation to test and optimize activation strategies and improve activation rates

✅ Develop and execute re-engagement campaigns using push notifications, email marketing, and in-app content to improve retention and engagement metrics

✅ Analyze user behavior data to identify churn risks and implement solutions to improve LTV and reduce churn

✅ Increase Monthly Active Users (MAU) and Daily Active Users (DAU), and optimize conversion rates across the user journey

✅ Ensure all growth initiatives reflect BLK’s values, mission, and cultural identity, and maintain high brand sentiment and cultural relevance

✅ Partner with senior stakeholders to define needs, build and scale a high-performing team aligned to brand objectives, and provide strategic leadership and day-to-day management for cross-functional initiatives

✅ Establish feedback loops to gather user insights and integrate them into product development and marketing strategies

ASSUMPTION: This role requires a high degree of collaboration and cross-functional teamwork, as well as strong analytical and experimentation skills to optimize marketing initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in growth marketing, product marketing, or community activation in a consumer tech or social app

Required Skills:

• Proven experience in user acquisition, onboarding optimization, and retention strategies
• Strong understanding of viral growth mechanics, referral loops, and organic acquisition strategies
• Deep knowledge of Black culture, digital trends, and social media behaviors that influence organic growth
• Strong brand marketing experience, with the ability to own and protect brand voice, positioning, and messaging
• Strong analytical and experimentation skills to optimize marketing initiatives
• Highly adaptable and comfortable navigating rapid product and marketing testing cycles

Preferred Skills:

• Experience working with diverse teams and understanding diverse user bases
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent. Fluency in additional languages is a plus but not required for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a senior-level growth marketing role in the Dallas area)

Benefits:

• Medical, mental health, and wellness benefits
• Competitive compensation, 100% employer match on 401k contributions up to 10% (cap at $10,000), and employee stock purchase program
• Generous PTO and 18 paid holidays
• Annual training allowance for professional development and ERG membership opportunities and events
• 20 weeks of 100% paid parental leave, fertility, adoption, and child care resources, as well as pet insurance and discounts

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2 days/week in the office)

ASSUMPTION: The salary range is estimated based on industry standards for a senior-level growth marketing role in the Dallas area. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Match Group operates in the Software Development industry, focusing on online dating and social apps

Company Size: Match Group has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: Match Group was founded in 1995 and has since grown to operate more than 45 brands under its portfolio, including Match, OkCupid, Tinder, and Hinge

Company Description:

• Match Group is on a mission to spark meaningful connections for every single person in the world
• The company pioneered the concept of online dating and continues to foster innovation in the online dating industry daily
• With more than 20 offices around the world, Match Group operates a diverse portfolio of dating apps and services

Company Specialties:

• Online dating
• Social apps
• Consumer tech
• Brand development

Company Website: mtch.com

ASSUMPTION: Match Group's focus on innovation and growth provides an exciting environment for this role, with opportunities to make a significant impact on the company's success.

📊 Role Analysis

Career Level: Senior-level role with the opportunity to build and lead a team

Reporting Structure: This role reports directly to the BLK leadership team and collaborates cross-functionally with various teams within Match Group

Work Arrangement: Hybrid work arrangement with 2 days/week in the office, allowing for flexibility and a good work-life balance

Growth Opportunities:

• Potential to build and lead a team as the brand grows
• Opportunities for professional development and career advancement within Match Group
• Chance to make a significant impact on the success of the BLK app and the company as a whole

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to build a team and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid work environment with 2 days/week in the office

Office Location(s): Dallas, Texas

Geographic Context:

• Dallas is the fourth most populous city in the United States, providing a large talent pool and diverse user base for the BLK app
• The city offers a vibrant cultural scene, with a strong Black community and numerous networking opportunities
• Dallas has a humid subtropical climate, with mild winters and hot summers

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement and central location of the Dallas office provide an ideal work-life balance for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the BLK leadership team
• Final interview with senior leadership

Key Assessment Areas:

• Cultural fit and understanding of the Black community
• Growth marketing and brand strategy expertise
• Analytical and experimentation skills
• Collaboration and cross-functional teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your experience with growth marketing, brand strategy, and user acquisition for social apps
• Demonstrate your understanding of the Black community and cultural relevance in your application materials
• Prepare examples of successful growth marketing campaigns you've led or contributed to in the past

ATS Keywords: Growth marketing, user acquisition, brand strategy, organic acquisition, referral loops, viral growth, Black culture, social apps, consumer tech

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on cultural fit, growth marketing expertise, and analytical skills.

🛠️ Tools & Technologies

• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Diversity & Inclusion
• Accountability

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and cross-functional
• Adaptable and comfortable with rapid change

Self-Assessment Questions:

• How do you ensure that your marketing strategies are culturally relevant and authentic to the Black community?
• How do you approach collaboration and cross-functional teamwork in a fast-paced, rapidly changing environment?
• How do you stay up-to-date with digital trends and social media behaviors within the Black community?

ASSUMPTION: Match Group values a diverse and inclusive work environment, with a strong focus on innovation, collaboration, and accountability. Candidates should be comfortable working in a fast-paced, data-driven environment and have a strong understanding of the Black community.

⚠️ Potential Challenges

• Navigating a large, mid-sized company with numerous brands and teams
• Balancing the need for rapid growth with the desire to maintain high brand sentiment and cultural relevance
• Managing a hybrid work arrangement and ensuring effective communication and collaboration with remote team members
• Adapting to a rapidly changing market and user base

ASSUMPTION: The challenges associated with this role are primarily related to navigating a large, mid-sized company and balancing the need for rapid growth with cultural relevance and brand sentiment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving organic growth for a social app targeted specifically at the Black community
• Compared to other growth marketing roles, this position requires a deep understanding of Black culture, digital trends, and social media behaviors within the Black community
• Career progression in this role may involve building and leading a team, as well as opportunities for professional development and advancement within Match Group

ASSUMPTION: While this role shares similarities with other growth marketing positions, its unique focus on the Black community and the specific needs of the BLK app set it apart from other opportunities in the industry.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign to drive awareness and downloads for the BLK app
• Optimizing the user onboarding process to improve activation rates and reduce churn
• Analyzing user behavior data to identify churn risks and implementing targeted re-engagement campaigns to improve retention

ASSUMPTION: The specific projects required for this role may vary depending on the candidate's background and the team's current priorities. However, successful candidates will have experience with growth marketing, user acquisition, and brand strategy for social apps.

❓ Key Questions to Ask During Interview

• How does the BLK team approach collaboration and cross-functional teamwork to drive organic growth?
• What are the most significant challenges facing the BLK app in the current market, and how can this role address them?
• How does Match Group support the professional development and growth of its employees, particularly in senior-level roles?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the BLK team ensure that its marketing strategies are culturally relevant and authentic to the Black community?

ASSUMPTION: The key questions to ask during the interview for this role should focus on cultural fit, growth marketing strategy, and professional development opportunities within Match Group.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with growth marketing, brand strategy, and user acquisition for social apps
• Prepare examples of successful growth marketing campaigns you've led or contributed to in the past
• Prepare for a phone or video screen with the hiring manager, followed by on-site or virtual interviews with the BLK leadership team and senior leadership
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.