📌 Core Information
🔹 Job Title: Sr. Director II, Content Activation
🔹 Company: The Coca-Cola Company
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team responsible for delivering content plans and activating key assets
- Collaborating with various marketing functions and stakeholders
- Driving operational excellence and meeting strategic, quality, and efficient delivery expectations
- Managing a large, diverse, and dispersed organization
ASSUMPTION: This role requires a strategic thinker with a proven track record in marketing and leadership to drive operational change and meet business objectives.
📋 Key Responsibilities
✅ Lead the team responsible for delivering content plans and activating key assets, including Tier 1 assets, College and University playbooks, and digital shelf
✅ Partner with NAOU Category & Brand, Frontline Marketing, and IMX Leaders to develop and deploy inspiring system guidance via on-time and complete playbooks for all key priorities
✅ Manage the linkage between upstream (Brand, Category) and downstream (Commercial Leadership, Channel Strategy, Frontline Marketing) constituents
✅ Identify opportunities and implement changes to optimize ways of working to improve the delivery of content for external stakeholders
✅ Direct and execute Shopper IMX projects, including budget tracking, supervising third parties and agencies, following timelines, and managing team members
✅ ASSUMPTION: This role requires strong project management, leadership, and communication skills to effectively manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 15+ years of Shopper Marketing experience, including brand, consumer strategy application, commercial, channel, and customer strategy application, cross-touchpoint connections planning, creative concept generation, evaluation of third-party rights and capabilities, agency management, design thinking, and execution
Required Skills:
- Strategic thinking and planning
- Project management and team leadership
- Cross-functional collaboration and stakeholder management
- Agency management and creative concept development
- Budget tracking and resource management
- Negotiation and influencing skills
Preferred Skills:
- Experience with digital shelf requirements and syndication tools
- Fluency in Spanish
ASSUMPTION: Candidates should have a proven track record of implementing concepts and ideas with creativity and agility successfully across a global organization.
💰 Compensation & Benefits
Salary Range: $211,000 - $238,400 USD (Annual)
Benefits:
- Medical, financial, and other benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market data for similar roles in the Atlanta, GA area and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 10,001+ employees (Global presence with a large workforce)
Founded: 1886 (Over 130 years of history)
Company Description:
- Global leader in the beverage industry, offering a wide range of products, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, and fairlife
- Committed to bringing about real change, innovating its portfolio, and growing its business in more sustainable ways
- Providing jobs and opportunities to local economies worldwide, employing 700,000 people throughout its global system alongside bottling partners
Company Specialties:
Company Website: www.coca-colacompany.com
ASSUMPTION: The Coca-Cola Company is a well-established, global organization with a strong brand presence and a significant impact on the beverage industry.
📊 Role Analysis
Career Level: Senior Leadership
Reporting Structure: This role reports directly to the NAOU Marketing Leadership team and manages a large, diverse, and dispersed organization
Work Arrangement: On-site, with occasional travel (00% - 25%)
Growth Opportunities:
- Potential to grow within the NAOU Marketing team or explore opportunities across the global organization
- Ability to develop leadership skills and gain experience managing a large, diverse team
- Opportunity to work on high-impact projects with significant business impact
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience managing a large team.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Atlanta, GA, United States
Geographic Context:
- Atlanta, GA is a major metropolitan area with a diverse population and a thriving business community
- The Coca-Cola Company's headquarters is located in the heart of Atlanta, offering easy access to various amenities and attractions
- The area experiences a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with occasional travel (00% - 25%)
ASSUMPTION: Atlanta, GA offers a dynamic work environment with a diverse population and a thriving business community, providing ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- On-site or virtual interviews with hiring managers and team members
- Background check and reference checks
- Final offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
- Cultural fit and alignment with The Coca-Cola Company's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions focusing on leadership, team management, and problem-solving skills
- Research The Coca-Cola Company's mission, values, and recent projects to demonstrate your understanding of the organization
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role
ATS Keywords: Shopper Marketing, Brand Strategy, Project Management, Team Leadership, Negotiation, Strategic Thinking, Agency Management, Creative Development, Cross-functional Collaboration, Operational Change, Consumer Insights, Digital Shelf, Budget Tracking, Agile Methodologies, Communication, Relationship Building
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and team management skills, as well as their cultural fit with The Coca-Cola Company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Microsoft Project)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with creative design and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Leadership: The ability to inspire and influence others, driving meaningful change and results
- Collaboration: Working together, leveraging diverse perspectives to achieve common goals
- Integrity: Upholding strong ethical standards and acting with honesty and transparency
- Accountability: Taking responsibility for one's actions and delivering on commitments
- Passion: Committing to the company's mission and driving excellence in all aspects of the business
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting business objectives
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making
- Innovative and adaptable, with a willingness to embrace change and continuous learning
Self-Assessment Questions:
- How do your leadership and team management skills align with The Coca-Cola Company's values and work style?
- How do you approach cross-functional collaboration and stakeholder management in a dynamic, fast-paced environment?
- How do you balance data-driven decision-making with a focus on innovation and adaptability?
ASSUMPTION: Candidates should be able to demonstrate strong alignment with The Coca-Cola Company's values and work style, as well as a proven track record of success in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a large, diverse, and dispersed team, with a focus on driving results and meeting business objectives
- Navigating a complex, matrixed organization with multiple stakeholders and competing priorities
- Balancing short-term tactical needs with long-term strategic goals
- Adapting to a dynamic work environment with a high degree of change and uncertainty
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on leading a team responsible for delivering content plans and activating key assets, with a broad scope across the NAOU portfolio of categories, brands, and customers
- Compared to other senior marketing roles, this position requires a strong focus on operational excellence and driving efficient delivery of content to external stakeholders
- Career path comparison: This role offers significant growth potential, with opportunities to develop leadership skills and gain experience managing a large team, potentially leading to senior marketing leadership positions within the NAOU or across the global organization
ASSUMPTION: Candidates should understand the unique aspects of this role and be prepared to leverage their skills and experiences to drive success in this specific context.
📝 Sample Projects
- Developing and executing a comprehensive content plan for a major brand launch, including Tier 1 assets, College and University playbooks, and digital shelf activation
- Managing a cross-functional team to deliver a high-impact Shopper IMX project, including budget tracking, supervising third parties and agencies, following timelines, and managing team members
- Identifying opportunities to optimize ways of working and implementing changes to improve the delivery of content for external stakeholders, resulting in significant cost savings and improved efficiency
ASSUMPTION: Candidates should be able to provide specific examples of their experience and accomplishments in similar projects, demonstrating their ability to drive results and meet business objectives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role, and how they align with the broader NAOU Marketing organization?
- How does this role collaborate with other marketing functions and stakeholders, both within the NAOU and across the global organization?
- What are the key priorities for this role in the first 90 days, and how do they align with the broader strategic objectives of the NAOU Marketing team?
- How does The Coca-Cola Company support the growth and development of its employees, and what opportunities exist for professional growth and advancement within the NAOU Marketing team or across the global organization?
- How does The Coca-Cola Company foster a culture of innovation and adaptability, and what initiatives are in place to encourage continuous learning and development?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving success within The Coca-Cola Company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your leadership, team management, and strategic thinking abilities
- Prepare for behavioral interview questions focusing on your leadership, team management, and problem-solving skills, as well as your cultural fit with The Coca-Cola Company
- Research The Coca-Cola Company's mission, values, and recent projects to demonstrate your understanding of the organization and your alignment with its goals and objectives
- Follow up with the hiring manager or HR representative after your interview to express your interest in the role and inquire about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
