🔹 Job Title: Sr. Director Marketing
🔹 Company: BMG Rights Management (US) LLC
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Music Industry
🔹 Date Posted: April 29, 2025
🚀 Job Overview
Key aspects of this role include:
1. Artist Management: Oversee day-to-day marketing activities for BMG’s US Recorded roster, focusing on R&B, Hip-Hop, Rap, and Crossover artists.
2. Budget Management: Create, allocate, and administer project budgets from concept to conclusion.
3. Strategic Planning: Develop and manage marketing plans, ensuring alignment across teams for successful project execution.
4. Relationship Building: Build and develop external relationships throughout the music industry to identify new avenues for marketing and exploitation of each release.
5. Cross-Functional Collaboration: Work closely with BMG departments and external partners to ensure optimal brand launch, positioning, and support.
*ASSUMPTION:* This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. Previous music industry experience is crucial for success in this position.
📋 Key Responsibilities
✅ Marketing Management:
- Oversee all necessary areas, including content creation, project P&Ls, curating assets management, hiring of independent/3rd party publicity, marketing, and promotion staff.
- Liaise with international BMG colleagues when appropriate for specific artist campaigns outside the US.
- Maintain daily contact with client artist management teams and the internal BMG team for assigned projects.
✅ Product Management:
- Oversee cross-functional corporate departments, applying organization-wide resources to ensure optimal brand launch, positioning, and support.
- Maintain daily contact with managers, artists, and lawyers within the industry doing business with BMG or establishing new business.
✅ Relationships and Communication:
- Build and develop external relationships throughout the music industry to identify new avenues for the marketing and exploitation of each release.
- Utilize and maximize existing bonds/relationships built through extensive experience to best position BMG to market priority projects.
- Ensure clear information flow between BMG departments and external partners regarding all aspects of assigned projects.
✅ Business Development:
- Identify potential artist and/or label deals to benefit the BMG Recorded business plan and enrich the BMG R&B/Hip-Hop/Rap/Crossover roster, if appropriate opportunities arise.
*ASSUMPTION:* This role requires strong leadership, excellent communication skills, and the ability to manage multiple projects simultaneously. Previous marketing experience at a label is essential for success in this position.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 10+ years of experience in the music industry, with at least 5 years in a marketing role at a label.
Required Skills:
- Proven track record in marketing and managing projects in the music industry.
- Strong communication and interpersonal skills.
- Excellent project management and organizational skills.
- Proficiency in budget management and strategic planning.
- Familiarity with the music industry and its trends.
- Ability to work effectively in a hybrid work environment.
Preferred Skills:
- Experience with digital marketing and social media strategies.
- Familiarity with data analysis tools and market research techniques.
- Knowledge of the R&B, Hip-Hop, Rap, and Crossover genres.
*ASSUMPTION:* Candidates should have a deep understanding of the music industry, strong marketing skills, and the ability to thrive in a fast-paced, dynamic work environment.
💰 Compensation & Benefits
Salary Range: $115,000 - $127,000 per annum
- The pay range listed above is dependent upon factors such as work experience, qualifications, and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.
Benefits:
- Comprehensive medical, dental, and vision coverage.
- 401(k) match of up to 6% after the first year.
- Flexible time off policy.
- Commuter benefits program.
- Fitness reimbursement program and wellness incentives.
- Employee assistance program.
- Development opportunities, including mentorship programs and LinkedIn Learning.
- Access to BMG showcases and playbacks.
Working Hours: 40 hours per week, with flexibility for project needs.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Music Industry, specifically Recorded Music.
Company Size: Mid-size (1,001-5,000 employees).
Founded: 2008, as a reimagined music company focusing on fairer contracts, greater creative freedom, and transparency in royalties and licensing.
Company Description: BMG combines human creativity with cutting-edge technology to connect music with global audiences. It represents iconic catalogs and works from leading artists and songwriters, including The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann.
Company Specialties: Music publishing, recorded music, and artist services.
📊 Role Analysis
Career Level: Senior-level management role with strategic and operational responsibilities.
Reporting Structure: Reports directly to the President of BMG US Recorded, with matrix reporting to relevant department heads.
Work Arrangement: Hybrid work arrangement, with 3 days in the office and 2 days remote.
Growth Opportunities:
- Potential to shape the future of BMG’s US Recorded roster by launching new talent and driving the success of established artists.
- Opportunities to collaborate with international BMG colleagues on global marketing campaigns.
- Possibility to advance to a VP or GM role within the organization.
*ASSUMPTION:* This role offers significant growth potential for the right candidate, with opportunities to make a real impact on BMG’s US Recorded business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Los Angeles, California.
Office Location: 1450 Broadway, New York, New York NY 10018, US (with occasional travel to Los Angeles, California).
Geographic Context:
- Los Angeles, California: A major hub for the music industry, with a vibrant arts and entertainment scene.
- Close proximity to BMG’s US Recorded roster, many of whom are based in Los Angeles.
Work Schedule: Flexible work schedule, with core hours from 9:00 AM to 5:00 PM PST, and the ability to work remotely 2 days per week.
*ASSUMPTION:* This role requires occasional travel to Los Angeles, California, and may involve working outside of standard business hours to accommodate artist and industry events.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening with the HR department.
3. In-depth phone or video interview with the hiring manager and/or relevant department heads.
4. Final in-person or video interview with senior leadership.
Key Assessment Areas:
1. Industry knowledge and understanding of BMG’s US Recorded roster.
2. Marketing and project management skills.
3. Strategic thinking and problem-solving abilities.
4. Communication and interpersonal skills.
5. Cultural fit and alignment with BMG’s values.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant marketing and project management experience, as well as your familiarity with the music industry and BMG’s US Recorded roster.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work in a fast-paced, dynamic environment.
3. Research BMG and its US Recorded roster to demonstrate your enthusiasm for the role and understanding of the company’s mission and values.
*ASSUMPTION:* The interview process for this role may include assessments of your marketing and project management skills, as well as your cultural fit with BMG’s values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Mailchimp, Hootsuite, Buffer)
- Social media management tools (e.g., Sprout Social, Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Familiarity with CRM software (e.g., Salesforce, HubSpot)
*ASSUMPTION:* This role may require the use of additional tools and technologies specific to the music industry and BMG’s internal systems.
👔 Cultural Fit Considerations
Company Values:
- Fairness: BMG is committed to fairness in all aspects of its business, from artist contracts to internal policies.
- Creativity: BMG values and fosters creativity in its artists and employees.
- Collaboration: BMG encourages cross-functional collaboration and teamwork to drive success.
- Entrepreneurship: BMG embraces an entrepreneurial spirit, empowering its employees to take initiative and innovate.
Work Style:
- Fast-paced and dynamic work environment, with a focus on results and efficiency.
- Collaborative and team-oriented, with a strong emphasis on communication and interpersonal skills.
- Flexible and adaptable, with the ability to manage multiple projects simultaneously and pivot as needed.
Self-Assessment Questions:
1. How do you align with BMG’s value of fairness, and how have you demonstrated this in your previous roles?
2. Describe a time when you had to manage multiple projects simultaneously, and how did you prioritize and balance your workload?
3. How do you approach building and maintaining relationships with external partners, and how have you leveraged these relationships to drive success in previous roles?
*ASSUMPTION:* Candidates should be able to demonstrate a strong alignment with BMG’s values and a willingness to embrace the company’s work style and culture.
⚠️ Potential Challenges
1. Workload Management: This role may require managing multiple projects simultaneously, with tight deadlines and competing priorities.
2. Industry Dynamics: The music industry is constantly evolving, with new trends and technologies emerging rapidly. This role requires staying up-to-date with industry developments and adapting BMG’s strategies accordingly.
3. Artist Management: Working with high-profile artists can present unique challenges, requiring strong communication skills, diplomacy, and the ability to manage complex relationships.
4. Budget Constraints: This role may involve working within tight budget constraints, requiring strategic planning and resource allocation to maximize impact.
*ASSUMPTION:* Candidates should be prepared to face these challenges and have a clear plan for overcoming them in this role.
📈 Similar Roles Comparison
1. Role Differences: Unlike other marketing roles in the music industry, this role focuses specifically on BMG’s US Recorded roster, with a strong emphasis on R&B, Hip-Hop, Rap, and Crossover genres. This role also involves matrix reporting to relevant department heads, providing additional complexity and opportunity for growth.
2. Industry Context: The music industry is highly competitive, with a constant influx of new talent and trends. This role requires a deep understanding of the industry and its dynamics to drive success for BMG’s US Recorded roster.
3. Career Path Comparison: This role offers significant growth potential, with opportunities to advance to a VP or GM role within the organization. However, career progression may be dependent on the candidate’s ability to drive results and demonstrate leadership skills in this role.
*ASSUMPTION:* Candidates should be aware of the unique aspects of this role and how it differs from other marketing roles in the music industry. They should also be prepared to face the challenges and opportunities that come with working in a dynamic, competitive environment.
📝 Sample Projects
1. Artist Campaign: Develop and execute a comprehensive marketing campaign for an upcoming album release from one of BMG’s US Recorded roster artists, including strategic planning, budget allocation, and cross-functional collaboration with BMG departments and external partners.
2. Genre-Specific Marketing: Create and implement a targeted marketing strategy to increase BMG’s market share in the R&B, Hip-Hop, Rap, and Crossover genres, focusing on key demographics and digital marketing channels.
3. Artist Development: Identify and develop emerging talent within BMG’s US Recorded roster, creating and executing marketing plans to launch their careers and drive their long-term success.
*ASSUMPTION:* Candidates should be prepared to provide specific examples of their marketing and project management experience, as well as their familiarity with the music industry and BMG’s US Recorded roster.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: What are the key priorities for this role in the first 30, 60, and 90 days?
2. Team Structure: How does this role fit into the broader organizational structure, and who will I be working with on a day-to-day basis?
3. Artist Management: How does BMG support its artists, and what resources are available to help them succeed?
4. Industry Trends: What are the most significant trends currently shaping the music industry, and how is BMG responding to them?
5. Company Culture: How would you describe BMG’s work environment and company culture, and how does this role contribute to that?
*ASSUMPTION:* Candidates should be prepared to ask thoughtful questions that demonstrate their understanding of the role and their enthusiasm for working at BMG.
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobsearch.createyourowncareer.com/BMG/job/Los-Angeles-Sr_Director-Marketing-CA-90036/1198310401/).
2. Tailor your resume and cover letter to highlight your relevant marketing and project management experience, as well as your familiarity with the music industry and BMG’s US Recorded roster.
3. Prepare for phone or video screening interviews with the HR department and in-depth interviews with the hiring manager and/or relevant department heads.
4. Research BMG and its US Recorded roster to demonstrate your enthusiasm for the role and understanding of the company’s mission and values.
5. Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
