Sr. Director Marketing

📌 Core Information 🔹 Job Title: Sr. Director Marketing 🔹 Company: BMG 🔹 Location: Los Angeles, California, United States 🔹 Job Type: Hybrid (3 days in office, 2 days remote) 🔹 Category: Music Industry 🔹 Date Posted: April 29, 2025 🚀 Job Overview Key aspects of this role include: 1. Artist Focus: Work directly with renowned R&B, Hip-Hop, Rap, and Crossover artists such as Chief Keef, Mustard, YG, Wiz Khalifa, Tank, Goldlink, Jozzy, Ledisi, and Leela James. 2. Campaign Management: Oversee day-to-day marketing activities, manage project budgets, and develop marketing plans for successful campaign execution. 3. Team Leadership: Collaborate with cross-functional teams to ensure optimal brand launch, positioning, and support. 4. Business Development: Identify potential artist and label deals to enrich BMG's R&B/Hip-Hop/Rap/Crossover roster. 5. Industry Expertise: Leverage extensive experience and relationships to position BMG advantageously in the marketing landscape. ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on Generation Y/Millennial and Generation Alpha demographics. A deep understanding of the Rap & R&B genre is essential for rapid revenue growth in this highly profitable area. 📋 Key Responsibilities 🌟 Marketing - Oversee all necessary areas, including content creation, project P&Ls, curating assets management, hiring of independent/3rd party publicity, marketing, and promotion staff. - Develop marketing plans, manage projects throughout, and assist in their execution. - Focus on the critical Generation Y/Millennial/Generation Alpha audience to rapidly increase BMG revenue growth from this highly profitable area. - Work closely with the digital team to formulate strategic overall online marketing plans per artist. 🌟 Product Management - Liaise with international BMG colleagues when appropriate for specific artist campaigns outside the US. - Maintain daily contact with client artist management teams and the internal BMG team for assigned projects. 🌟 Relationships and Communication - Build and develop external relationships throughout the music industry to identify new avenues for marketing and exploiting each release. - Utilize and maximize existing bonds/relationships built through extensive experience to best position BMG to market priority projects. - Ensure the efforts of all team members are aligned with the overall marketing plan for each release. - Maintain clear information flow between BMG departments and external stakeholders. 🌟 Business Development - If the appropriate opportunity arises, identify potential artist and/or label deals to benefit the BMG Recorded business plan and to enrich the BMG R&B/Hip-Hop/Rap/Crossover roster. ASSUMPTION: This role requires exceptional communication, project management, and strategic planning skills. A strong understanding of the music industry and its trends is crucial for success. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field. Experience: - 10+ years of experience in the music industry, with at least 5 years in a marketing role at a record label. Required Skills: - Proven track record in marketing and campaign management. - Strong project management and budgeting skills. - Excellent communication and interpersonal skills. - Proficiency in digital marketing and social media strategies. - Experience with artist management and development. - Knowledge of the R&B, Hip-Hop, and Rap genres. Preferred Skills: - Familiarity with the BMG roster and artist management teams. - Experience with international marketing campaigns. - Proficiency in Spanish. ASSUMPTION: Candidates must have a deep understanding of the music industry, with a strong focus on the R&B, Hip-Hop, and Rap genres. Previous experience working with legendary and trailblazing artists is a significant advantage. 💰 Compensation & Benefits Salary Range: $115,000 - $127,000 per annum - The pay range listed above is dependent upon factors such as work experience, qualifications, and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits. Benefits: - Medical, dental, and vision coverage. - 401(k) match of up to 6% after the first year. - Flexible time off policy. - Commuter benefits program. - Fitness reimbursement program and wellness incentives. - Employee Assistance Program. - Development opportunities, including mentorship programs and LinkedIn Learning. - Access to BMG's talented artists at showcases and playbacks. Working Hours: 40 hours per week, with a flexible hybrid work arrangement. ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The final salary may vary based on the candidate's qualifications and negotiation. 📌 Applicant Insights 🔍 Company Context Industry: Music Industry, specifically Recorded Music. Company Size: Medium (1,001-5,000 employees). Founded: 2008, as a reimagined music company offering fairer contracts, greater creative freedom, and transparent royalties and licensing. Company Description: BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including iconic catalogs and works from leading artists and songwriters. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann. Company Specialties: Music publishing, recorded music, and artist services. Company Website: ASSUMPTION: BMG's unique business model and global presence offer unparalleled opportunities for career growth and exposure to diverse music genres and cultures. 📊 Role Analysis Career Level: Senior-level role with significant strategic and leadership responsibilities. Reporting Structure: This role reports directly to the President, BMG US Recorded. Work Arrangement: Hybrid work arrangement with 3 days in the office and 2 days remote, offering flexibility and work-life balance. Growth Opportunities: - Potential to work with legendary and trailblazing artists. - Exposure to diverse music genres and cultures. - Opportunities for international travel and collaboration. - Career advancement within BMG's global organization. ASSUMPTION: This role offers exceptional growth opportunities for the right candidate, with a clear path for career advancement within BMG's global organization. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with a creative and energetic atmosphere. Office Location: Los Angeles, California, United States. - Specific office locations: 1500 Broadway, Santa Monica, CA 90404, United States. Geographic Context: - Los Angeles is a vibrant and diverse city with a thriving music industry. - The office is located in the heart of Santa Monica, close to popular attractions and amenities. Work Schedule: Flexible hybrid work arrangement with 3 days in the office and 2 days remote, offering a balance between collaboration and independent work. ASSUMPTION: The hybrid work arrangement and central office location provide a optimal work-life balance, with easy access to entertainment, dining, and cultural attractions. 💼 Interview & Application Insights Typical Process: 1. Online application submission. 2. Phone or video screening. 3. In-person or virtual interview with the hiring manager. 4. Final interview with the President, BMG US Recorded. Key Assessment Areas: 1. Strategic thinking and problem-solving skills. 2. Industry knowledge and passion for music. 3. Leadership and team management skills. 4. Cultural fit and alignment with BMG's values. Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this specific role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills and industry knowledge. 3. Research BMG's artist roster and company culture to demonstrate your enthusiasm and fit for the role. ATS Keywords: Marketing, Campaign Management, Artist Management, R&B, Hip-Hop, Rap, Digital Marketing, Strategic Planning, Team Leadership, Budget Management, Content Creation, Relationship Building, Business Development. ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, industry knowledge, and cultural fit. Preparation should center around demonstrating these qualities through relevant examples and anecdotes. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management software (e.g., Asana, Trello, Jira) - Social media platforms (e.g., Facebook, Instagram, Twitter) - Digital marketing tools (e.g., Google Analytics, Hootsuite, Sprout Social) - Email marketing platforms (e.g., Mailchimp, Constant Contact) - CRM software (e.g., Salesforce, HubSpot) - Music industry-specific software (e.g., MusicMaster, SoundCloud, Spotify for Artists) ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Fairness - Creativity - Collaboration - Entrepreneurship - Responsibility Work Style: - Creative and innovative - Collaborative and team-oriented - Results-driven and accountable - Adaptable and open to change - Passionate about music and the industry Self-Assessment Questions: 1. How do you align with BMG's value of fairness in your approach to artist management and marketing strategies? 2. Describe your experience working in a collaborative environment and how you've contributed to successful team projects. 3. How do you stay up-to-date with industry trends and adapt your strategies to reflect changing market dynamics? 4. How do you balance creativity and innovation with accountability and results-driven approaches in your work? ASSUMPTION: BMG values candidates who embody their core values and demonstrate a strong work ethic, adaptability, and passion for the music industry. ⚠️ Potential Challenges 1. Workload: The role may require working extended hours or weekends to meet project deadlines, especially during high-priority campaign launches. 2. Industry dynamics: The music industry is constantly evolving, presenting both opportunities and challenges for marketing strategies and artist development. 3. Artist management: Working with high-profile and sometimes demanding artists can be challenging, requiring strong communication and conflict resolution skills. 4. Budget constraints: Marketing campaigns may have limited budgets, requiring creative and cost-effective solutions to maximize impact. ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate resilience, adaptability, and strong problem-solving skills in the face of adversity. 📈 Similar Roles Comparison 1. Marketing Director, Universal Music Group: This role focuses more on global marketing strategies and less on day-to-day campaign management, requiring a broader perspective and less hands-on involvement. 2. VP Marketing, Warner Music Group: This role may involve more international travel and collaboration, with a stronger emphasis on global marketing initiatives and less focus on domestic campaigns. 3. Senior Marketing Manager, Sony Music Entertainment: This role may require more experience with digital marketing and data-driven strategies, with a stronger emphasis on analytics and performance metrics. ASSUMPTION: Each role in the music industry has its unique focus and requirements, presenting different challenges and opportunities for career growth and development. 📝 Sample Projects 1. Artist Marketing Campaign: Develop and execute a comprehensive marketing campaign for an upcoming album release, including content creation, promotional events, and digital marketing strategies. 2. Genre-Specific Marketing Strategy: Create a targeted marketing strategy to increase BMG's market share in the R&B, Hip-Hop, and Rap genres, focusing on Generation Y/Millennial and Generation Alpha demographics. 3. Artist Development: Collaborate with artist management teams to develop and implement long-term marketing strategies for emerging artists, positioning them for success in the global music market. ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strategic thinking, creativity, and adaptability to succeed in the dynamic music industry. ❓ Key Questions to Ask During Interview 1. What are the most significant challenges facing the R&B, Hip-Hop, and Rap genres in the current music landscape, and how can this role address them? 2. How does BMG support the growth and development of its artists, and what role does this position play in that process? 3. What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and analyzed? 4. How does BMG foster a culture of creativity and innovation, and what opportunities exist for growth and development within the company? 5. What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives? ASSUMPTION: Asking insightful and thoughtful questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume and cover letter to highlight relevant experience and skills for this specific role. 3. Prepare for the interview process by researching BMG's artist roster, company culture, and industry trends. 4. Follow up with the hiring manager after your interview to express your continued interest in the role. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.