📌 Core Information
🔹 Job Title: Sr. Director, Marketing Garage
🔹 Company: Groupe Dynamite Inc.
🔹 Location: Ville Mont-Royal, QC, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a multidisciplinary team to drive brand growth and awareness
- Developing and executing comprehensive brand strategies
- Creating innovative and cohesive marketing campaigns across all channels
- Collaborating with cross-functional teams to ensure cohesive campaign execution
- Utilizing data-driven insights to optimize strategies and improve team processes
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of Gen-Z culture and marketing trends.
📋 Key Responsibilities
✅ Develop and execute a comprehensive brand strategy that aligns with the company’s vision, mission, and business goals
✅ Lead brand marketing campaigns, ensuring elevation and consistency in messaging, tone, and visual identity across all platforms
✅ Oversee the timely and high-quality execution of creative deliverables across platforms and channels
✅ Utilize insights, data analytics, market research, and owned performance metrics to evaluate campaign performance and build strategies
✅ Partner with cross-functional teams to ensure cohesive campaign execution and product messaging
ASSUMPTION: This role requires a strong ability to manage multiple projects, prioritize tasks, and meet deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing or a related field
Experience: At least 10+ years of marketing leadership experience, with a strong background in fashion, beauty, lifestyle, or luxury industries
Required Skills:
- Proven track record of developing and executing successful brand identities and campaigns
- Strong leadership and team management skills
- Excellent communication and presentation skills
- Data-driven decision-making and analytical skills
- Creative eye and curiosity for innovative marketing opportunities
Preferred Skills:
- Experience in the retail industry
- Fluency in French
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a passion for Gen-Z culture will thrive in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 CAD per year (Based on industry standards for a Sr. Director role in Montreal)
Benefits:
- Performance-driven bonuses
- Group retirement savings program with employer matching
- Flexible group insurance with personalized coverage
- Employee discount at Garage and Dynamite
- Exclusive private sample sales
- Flexible vacation policy
Working Hours: Full-time, Monday to Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, Fashion
Company Size: Large (Over 1,000 employees)
Founded: 1975
Company Description:
- Groupe Dynamite Inc. (GDI) is a Montreal-based, public company of integrated omni-channel brands
- Designs and distributes accessible, trend-forward fashion for women since 1975
- Operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences online
Company Specialties:
- Retail
- E-commerce
- Fashion
- Marketing
Company Website: www.groupedynamite.com
ASSUMPTION: GDI's large size and established presence in the retail industry offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Director
Reporting Structure: This role reports directly to the Chief Marketing Officer
Work Arrangement: On-site, with occasional remote work possible
Growth Opportunities:
- Potential to shape the brand's marketing strategy and make a significant impact on the company's growth
- Opportunities to collaborate with cross-functional teams and learn from industry experts
- Possibility to advance to a Chief Marketing Officer or similar role in the future
ASSUMPTION: This role offers a high level of responsibility and the chance to drive meaningful change within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 5592 Rue Ferrier, Ville Mont-Royal, QC, Canada
Geographic Context:
- Ville Mont-Royal is a suburb of Montreal, offering a mix of urban and suburban living
- Close proximity to downtown Montreal, with easy access to public transportation
- Surrounded by parks, shops, and restaurants
Work Schedule: Full-time, with occasional evenings and weekends as needed
ASSUMPTION: The office location offers a convenient and enjoyable work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Chief Marketing Officer
- Background check and reference check
Key Assessment Areas:
- Brand strategy and vision
- Campaign development and execution
- Leadership and team management skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience in brand strategy and marketing campaign development
- Include examples of successful brand campaigns you've led in the past
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills
ATS Keywords: Brand strategy, marketing campaigns, team leadership, data-driven decision-making, fashion industry, Gen-Z culture
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Instagram, Facebook, TikTok)
- Project management tools (Asana, Trello)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Creativity
- Innovation
- Collaboration
- Customer-centricity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you passionate about Gen-Z culture and trends?
- Do you have a strong creative eye and curiosity for innovative marketing opportunities?
ASSUMPTION: Candidates who align with GDI's company values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing a large team with diverse skills and backgrounds
- Keeping up with the fast-paced nature of the fashion industry and Gen-Z trends
- Balancing the need for creativity and innovation with data-driven decision-making
- Working in a large organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the Garage brand and its Gen-Z target audience
- Compared to other senior marketing roles, this position offers a high level of responsibility and the chance to drive meaningful change within the organization
- Career progression in this role could lead to a Chief Marketing Officer or similar role in the future
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for the Garage brand
- Creating and launching a successful marketing campaign targeted at Gen-Z consumers
- Managing a team to produce high-quality creative assets for various marketing channels
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Garage brand?
- What are the biggest challenges facing the Garage brand in the next year, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
- How does the company measure the success of its marketing campaigns, and how will this role be evaluated?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in brand strategy and marketing campaign development
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
