Sr Director Marketing GR

📌 Core Information

🔹 Job Title: Sr Director Marketing GR

🔹 Company: Honeywell

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Guiding and executing customer marketing strategies for high growth regions
• Driving customer engagement, loyalty, and revenue growth through targeted marketing campaigns
• Collaborating with cross-functional teams to align regional priorities with global strategies
• Leveraging strong leadership and team management skills to achieve marketing objectives

ASSUMPTION: This role requires a strategic mindset and the ability to adapt to a fast-paced environment, with a focus on driving performance-based marketing.

📋 Key Responsibilities

✅ Define, activate, and manage customer marketing plans for high growth and high scale regions

✅ Drive performance-based marketing facilitated by monthly performance metrics

✅ Align regional priorities with global customer marketing strategies and initiatives

✅ Serve as a key facilitator for customer events and conferences, aligning with cross-functional teams

✅ Coordinate marketing investment across regions to align the marketing mix with growth objectives

✅ Guide the launch and adoption of global customer marketing programs

✅ Leverage corporate, SBG, and cross-functional teams to achieve marketing objectives

✅ Implement a tightly coupled Management Operating System (MOS) and metrics

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to effectively manage relationships with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (typically 12+ years) in customer marketing or related roles, with at least 5 years in a leadership capacity

Required Skills:

• Strategic thinking and problem-solving abilities
• Excellent communication and people-oriented skills
• Experience in developing and executing customer segmentation and targeting strategies
• Strong analytical skills

Preferred Skills:

• Experience in the global market and insight into customer preferences and cultural nuances
• Experience in developing and implementing marketing campaigns and programs across multiple channels
• Ability to adapt to a fast-paced and changing environment

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the responsibilities.

💰 Compensation & Benefits

Salary Range: INR 2,500,000 - 3,500,000 per annum (Estimated, based on industry standards for a Senior Director role in Bangalore)

Benefits:

• Medical, Vision, Dental, Mental Health
• Paid Vacation
• Career Growth
• Professional Development

Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Director role in Bangalore, India. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Honeywell operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on inventing and manufacturing technologies to address global challenges in energy, safety, security, and urbanization.

Company Size: Honeywell is a large corporation with over 100,000 employees worldwide, providing a structured and well-resourced environment for professional growth.

Founded: Honeywell was founded in 1906 and has since grown into a global leader in its industry.

Company Description:

• Honeywell is a Fortune 500 company that invents and manufactures technologies to address tough challenges linked to global macrotrends such as safety, security, and energy.
• The company has an unrelenting focus on quality, delivery, value, and technology in everything they make and do.
• Honeywell is committed to creating a diverse and inclusive work environment, fostering innovation and growth.

Company Specialties:

• Safety and security solutions
• Energy-efficient products and technologies
• Urbanization and productivity-enhancing innovations

Company Website: http://www.honeywell.com

ASSUMPTION: Honeywell's global presence and extensive resources provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is at the senior leadership level, reporting directly to the Chief Marketing Officer.

Reporting Structure: The Sr Director Marketing GR will have regional marketing teams reporting to them and will collaborate with various cross-functional teams within Honeywell.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site 2-3 days per week and remotely for the remainder of the time.

Growth Opportunities:

• Potential to expand regional responsibilities and impact the global customer marketing strategy
• Opportunities to lead and mentor team members, fostering professional development
• Possibility to transition into other senior leadership roles within Honeywell as the organization evolves

ASSUMPTION: Given Honeywell's size and global presence, there are numerous opportunities for career progression and growth within the organization.

🌍 Location & Work Environment

Office Type: Honeywell's Bangalore office is a modern, collaborative workspace designed to facilitate productivity and innovation.

Office Location(s): Honeywell's Bangalore office is located in the heart of the city's tech hub, providing easy access to amenities and public transportation.

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry.
• The city offers a mix of traditional Indian culture and modern urban living, with a wide range of dining, entertainment, and recreational options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year, making it an attractive location for those who enjoy a mild climate.

Work Schedule: Employees in this role can expect to work standard business hours, with some flexibility for remote work.

ASSUMPTION: Bangalore's vibrant tech industry and diverse cultural scene make it an attractive location for professionals seeking a dynamic work environment and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving abilities
• Communication and leadership skills
• Customer marketing expertise and experience
• Adaptability and cultural awareness

Application Tips:

• Tailor your resume and cover letter to highlight your experience in customer marketing, strategic planning, and leadership
• Prepare examples of successful customer marketing campaigns you've led or contributed to
• Research Honeywell's customer marketing strategies and be ready to discuss how you can contribute to their ongoing initiatives

ATS Keywords: Customer Marketing, Strategic Planning, Leadership, Marketing Campaigns, Global Marketing, Hybrid Work, Bangalore

ASSUMPTION: Honeywell's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the organization's needs.

🛠️ Tools & Technologies

• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing Automation platforms (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Honeywell's internal systems and the regional marketing teams' preferences.

👔 Cultural Fit Considerations

Company Values:

• Safety: Honeywell is committed to creating a safe and inclusive work environment for all employees
• Integrity: The company upholds the highest ethical standards in all its operations
• Innovation: Honeywell encourages creativity and continuous improvement in its products, services, and processes

Work Style:

• Collaborative: Honeywell fosters a culture of teamwork and cross-functional collaboration
• Agile: The company embraces change and adapts quickly to new challenges and opportunities
• Customer-focused: Honeywell prioritizes understanding and meeting the needs of its customers

Self-Assessment Questions:

• Do you align with Honeywell's commitment to safety and creating a safe work environment?
• Are you comfortable working in a fast-paced, collaborative environment that embraces change?
• Do you have a proven track record of driving customer engagement and revenue growth through targeted marketing campaigns?

ASSUMPTION: Honeywell's culture values safety, integrity, and innovation, with a strong emphasis on collaboration and adaptability. Candidates who share these values and thrive in a dynamic, customer-focused environment are likely to be a good fit for the organization.

⚠️ Potential Challenges

• Managing multiple regional marketing teams and coordinating with global stakeholders may require strong leadership and communication skills
• Balancing regional priorities with global customer marketing strategies may present unique challenges in a large, matrixed organization
• The hybrid work arrangement may require additional self-discipline and time management skills to maintain productivity and engagement
• Bangalore's competitive job market may present challenges in attracting and retaining top talent

ASSUMPTION: While Honeywell offers numerous opportunities for career growth and development, the Sr Director Marketing GR role may present unique challenges that require strong leadership, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike other customer marketing roles, this position focuses on high growth and high scale regions, requiring a strategic mindset and ability to balance regional priorities with global initiatives
• Honeywell's global presence and extensive resources provide ample opportunities for career progression and growth within the organization, setting this role apart from similar positions in smaller companies
• As a senior leadership role, this position offers the opportunity to mentor team members and drive the success of regional marketing teams, distinguishing it from individual contributor roles in customer marketing

ASSUMPTION: The Sr Director Marketing GR role at Honeywell is unique in its focus on high growth regions and offers distinct opportunities for career progression and growth within the organization.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive customer engagement and revenue growth in a high growth region
• Collaborating with cross-functional teams to launch a global customer marketing program, ensuring regional alignment and adoption
• Implementing a Management Operating System (MOS) and metrics to track performance and drive continuous improvement in regional marketing efforts

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Sr Director Marketing GR role at Honeywell, focusing on driving customer engagement, revenue growth, and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the regional marketing teams and their current priorities? How would this role support and align with their efforts?
• How does Honeywell approach cross-functional collaboration, and what specific examples can you provide of successful cross-functional projects?
• What are the key challenges and opportunities facing the regional marketing teams, and how can this role address them?
• How does Honeywell support the professional development and growth of its employees, particularly in senior leadership roles?
• What are the key performance indicators (KPIs) used to measure the success of regional marketing efforts, and how would this role contribute to their improvement?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's responsibilities, the organization's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in customer marketing, strategic planning, and leadership, with a focus on driving customer engagement and revenue growth
• Prepare examples of successful customer marketing campaigns you've led or contributed to, emphasizing your ability to execute targeted marketing strategies and achieve measurable results
• Research Honeywell's customer marketing strategies and be ready to discuss how you can contribute to their ongoing initiatives
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.