Sr Director, Marketing Operations

📌 Core Information

🔹 Job Title: Sr Director, Marketing Operations

🔹 Company: Rightworks LLC

🔹 Location: Nashua, New Hampshire, United States

🔹 Job Type: Full-time, Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in marketing operations, planning, and execution
• Optimization of marketing technology stack and campaign operations
• Data-driven decision-making and performance analytics
• Cross-functional process alignment and team leadership

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven insights to drive marketing effectiveness.

📋 Key Responsibilities

✅ Partner with sales operations and business systems to develop, implement, and optimize processes across the go-to-market team

✅ Contribute to emerging RevOps organization with data-driven analysis of marketing contribution

✅ Gather requirements and build out reporting views with the business analytics team to provide insights on marketing's business impact

✅ Evaluate and optimize the marketing tech stack to drive efficiency and scale

✅ Develop, mentor, and lead a high-performing marketing operations team

✅ Drive and build processes for campaign operations and measurement

✅ Partner with sales and finance teams on annual goal setting

✅ Lead quarterly marketing planning and ongoing process improvements

✅ Own and optimize marketing automation, lead capture, and management

✅ Evaluate and implement tools that drive automation, personalization, attribution, and marketing efficiency

✅ Develop dashboards and KPIs to measure campaign performance, pipeline contribution, and ROI

✅ Provide insights and recommendations to improve marketing effectiveness

✅ Drive standardization and documentation of marketing processes

✅ Ensure compliance with data privacy regulations and brand guidelines

✅ Oversee the execution infrastructure for integrated campaigns and field programs

✅ Align operations with sales and customer success teams to improve lead flow and pipeline acceleration

✅ Manage and mentor marketing operations professionals

ASSUMPTION: This role requires a mix of strategic planning, process improvement, and hands-on execution to optimize marketing operations and drive business impact.

🎯 Required Qualifications

Education: Bachelor's degree (Business Administration/Marketing preferred)

Experience: 10+ years of experience in marketing operations or related roles, with experience working within a RevOps model a plus

Required Skills:

• Deep experience and understanding of marketing technology
• Ability to collaborate and build business and tech processes
• Skilled at evaluating data, trouble-shooting, and identifying business processes that need to be optimized
• Excellent communication skills, with the ability to explain complicated problems and develop solutions with others
• Curious and tenacious
• Pardot expertise (Marketo, Hubspot a bonus in addition to Pardot)
• Experience migrating between marketing automation solutions
• Lead scoring, conversion optimization, attribution models, and more
• Experience in high-growth organizations
• Salesforce expertise including building reporting dashboards

Preferred Skills:

• Experience working in a RevOps model

ASSUMPTION: This role requires a strong blend of marketing technology expertise, data analysis skills, and strategic thinking to drive marketing effectiveness and optimize operations.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (based on industry standards for a Sr Director role in marketing operations, with 10+ years of experience in the New England region)

Benefits:

• Company-paid short and long-term disability insurance
• Life insurance
• Generous 401K match
• Highly affordable medical, dental, and vision coverage
• Flexible PTO and numerous paid holidays
• Paid volunteer time off

Working Hours: Full-time, with standard business hours (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Sr Director role in marketing operations, with 10+ years of experience in the New England region. Benefits are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on cloud-based solutions for accounting firms and small businesses

Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and innovative work environment

Founded: 2004 (based on LinkedIn profile)

Company Description:

• Empowers accounting firms and businesses to simplify operations and expand value to clients via award-winning, secure intelligent cloud and learning resources
• Offers customizable cloud platform (OneSpace) and premier community for firm optimization, growth, and professional development (Academy)
• Provides a frictionless experience via a single pane of glass, supporting various accounting software solutions

Company Specialties:

• QuickBooks Hosting
• Desktop Hosting
• Remote Access
• Virtual Desktop
• Application Hosting
• Cloud Accounting
• Accounting
• CPA Firms
• Small business
• Accounting Professionals
• Cloud

Company Website: http://www.rightworks.com/

ASSUMPTION: Rightworks is a well-established company in the IT services and consulting industry, with a strong focus on providing cloud-based solutions for accounting firms and small businesses. Their unique value proposition lies in their customizable cloud platform and premier community for firm optimization, growth, and professional development.

📊 Role Analysis

Career Level: Senior Director, reporting directly to the Chief Marketing Officer or similar executive

Reporting Structure: This role is likely to have direct reports, including marketing operations professionals and potentially campaign managers or analysts

Work Arrangement: Hybrid, with 3 days per week on-site in Nashua, NH, and 2 days remote

Growth Opportunities:

• Potential to grow into a VP or Chief Marketing Officer role as the company continues to expand
• Opportunities to mentor and develop team members, fostering a culture of continuous learning and improvement
• Chance to work on strategic initiatives that drive business impact and contribute to the company's success

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and team development, as Rightworks continues to expand its offerings and customer base.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern and collaborative office space in Nashua, NH

Office Location(s): 300 Innovative Way, Nashua, New Hampshire 03062, US

Geographic Context:

• Nashua, NH is located in the Greater Boston metropolitan area, offering easy access to cultural attractions, entertainment, and dining options
• The region is known for its strong tech industry and high quality of life
• Rightworks' office is conveniently located near major highways and public transportation

Work Schedule: Full-time, with standard business hours (40 hours per week), and 3 days per week on-site

ASSUMPTION: Rightworks' office in Nashua, NH, offers a modern and collaborative work environment, with easy access to cultural attractions and a high quality of life. The hybrid work arrangement provides flexibility while still fostering a strong team culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or HR representative
• On-site or virtual interview with the hiring manager and potential team members
• Final interview with the Chief Marketing Officer or similar executive
• Background check and reference check

Key Assessment Areas:

• Marketing technology expertise and data analysis skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Leadership and team management capabilities
• Alignment with Rightworks' company culture and values

Application Tips:

• Highlight relevant marketing technology experience and data-driven achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Rightworks' unique value proposition and how your skills and experience align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a hybrid environment

ATS Keywords: Marketing Operations, RevOps, Marketing Technology, Data Analysis, Project Management, Pardot, Salesforce, Lead Scoring, Conversion Optimization, Attribution Models, Team Leadership, Process Optimization, Campaign Management, Budget Management, Performance Analytics

ASSUMPTION: Rightworks' interview process is designed to assess candidates' marketing technology expertise, data analysis skills, strategic thinking, and cultural fit. By tailoring your application materials and preparing for behavioral and situational interview questions, you can demonstrate your qualifications and increase your chances of success.

🛠️ Tools & Technologies

• Pardot (Marketo, Hubspot a bonus)
• Salesforce
• Marketing automation tools (e.g., Hubspot, Marketo)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Rightworks uses a variety of marketing technology tools, data analysis and visualization tools, project management tools, and collaboration tools to support its marketing operations and drive business impact.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Teamwork: Collaborating and supporting each other to achieve common goals
• Mutual Respect: Valuing diversity and fostering an inclusive work environment

Work Style:

• Fast-paced and dynamic, with a focus on driving business impact
• Collaborative and supportive, with a strong emphasis on teamwork
• Data-driven and analytical, with a focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment that focuses on driving business impact?
• Are you comfortable working collaboratively and supporting team members to achieve common goals?
• Do you have a strong data-driven mindset and a commitment to continuous learning and improvement?

ASSUMPTION: Rightworks' company culture emphasizes innovation, teamwork, and mutual respect, with a fast-paced and dynamic work environment that focuses on driving business impact. Candidates who are comfortable working collaboratively, have a strong data-driven mindset, and thrive in a fast-paced environment are likely to be a good fit for this role.

⚠️ Potential Challenges

• Balancing strategic planning and tactical execution in a fast-paced, dynamic work environment
• Managing multiple projects and initiatives simultaneously, with tight deadlines
• Working collaboratively with cross-functional teams, including sales, finance, and customer success, to align processes and drive business impact
• Adapting to a hybrid work arrangement, with 3 days per week on-site and 2 days remote

ASSUMPTION: This role presents unique challenges, including balancing strategic planning and tactical execution, managing multiple projects simultaneously, working collaboratively with cross-functional teams, and adapting to a hybrid work arrangement. Candidates who are comfortable working in a fast-paced, dynamic environment and have strong project management and communication skills are likely to be successful in this role.

📈 Similar Roles Comparison

• Compared to other marketing operations roles, this position places a stronger emphasis on strategic planning and cross-functional collaboration, with a focus on driving business impact
• In the IT services and consulting industry, Rightworks' unique value proposition lies in its customizable cloud platform and premier community for firm optimization, growth, and professional development
• Career path comparison: This role offers significant growth potential, both in terms of career advancement and team development, as Rightworks continues to expand its offerings and customer base

ASSUMPTION: This role differs from other marketing operations positions in its emphasis on strategic planning and cross-functional collaboration, with a focus on driving business impact. In the IT services and consulting industry, Rightworks' unique value proposition and career path comparison make this role an attractive opportunity for marketing operations professionals looking to drive business impact and advance their careers.

📝 Sample Projects

• Developing and implementing a marketing automation strategy to improve lead capture, nurturing, and scoring
• Optimizing the marketing tech stack to drive efficiency and scale, with a focus on Pardot and Salesforce integration
• Building and refining dashboards and KPIs to measure campaign performance, pipeline contribution, and ROI, with a focus on data-driven decision-making

ASSUMPTION: These sample projects illustrate the strategic planning, process improvement, and data-driven decision-making required to optimize marketing operations and drive business impact in this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing technology landscape at Rightworks and how this role contributes to its optimization?
• How does this role collaborate with cross-functional teams, including sales, finance, and customer success, to drive business impact?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Rightworks support the professional development and growth of its marketing operations team members?
• What is the hybrid work arrangement like in practice, and how does it support collaboration and team culture?

ASSUMPTION: Asking these key questions during the interview process will help you better understand the role's requirements, the company's marketing technology landscape, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing technology experience and data-driven achievements
• Write a cover letter that demonstrates your understanding of Rightworks' unique value proposition and how your skills and experience align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a hybrid environment
• Follow up with the hiring manager or HR representative one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.