Sr. Director of Marketing

📌 Core Information

🔹 Job Title: Sr. Director of Marketing

🔹 Company: Builders Capital

🔹 Location: United States

🔹 Job Type: Remote

🔹 Category: Financial Services

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive marketing strategies
• Driving brand awareness, lead generation, and customer engagement
• Managing and mentoring a high-performing marketing team
• Collaborating with cross-functional teams to achieve business objectives

ASSUMPTION: The primary focus is on strategic marketing within the residential construction lending sector, requiring familiarity with industry specifics.

📋 Key Responsibilities

✅ Develop and implement a comprehensive marketing strategy aligned with business objectives

✅ Conduct market research and competitive analysis to identify opportunities

✅ Define and manage a marketing budget to maximize ROI

✅ Build, lead, and develop a marketing team to foster an innovative environment

✅ Ensure brand consistency across all channels

✅ Execute marketing campaigns to generate qualified leads and drive sales growth

✅ Create and analyze digital marketing and content strategies

✅ Provide reports on marketing performance and trends

ASSUMPTION: The role is intended to blend strategic oversight with hands-on marketing campaign execution.

🎯 Required Qualifications

Education:

• Bachelor's degree in Marketing, Business Administration, or related field required
• Master's degree preferred

Experience: At least 10 years of progressive marketing experience, including leadership roles

Required Skills:

• Integrated marketing strategies
• Team management and development
• Digital marketing and analytics

Preferred Skills:

• Deep understanding of the residential construction lending market
• Experience in financial services or real estate sectors

ASSUMPTION: The ideal candidate possesses a blend of strategic, analytical, and leadership skills with specific industry insights.

💰 Compensation & Benefits

Salary Range: Industry competitive; specific details not provided

Benefits:

• 100% company-paid medical insurance (PPO and HSA plans)
• Annual HSA contributions
• Competitive compensation packages
• Three weeks of paid time off annually
• Ten paid holidays per year

Working Hours: Full-time, generally standard business hours with flexibility

ASSUMPTION: The compensation and benefits package reflects leadership responsibilities and industry standards.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services with a focus on construction lending

Company Size: 201-500 employees, offering opportunities for personal growth and impact within a dynamic company

Founded: 2009, indicating an established presence in the industry

Company Description:

• Largest private construction lender in the nation
• Offers innovative financing solutions for developers and homebuilders
• Utilizes cutting-edge technology for project management and more

Company Specialties:

• Real Estate Financing
• Construction Lending
• Bridge Financing

Company Website: http://www.builderscapital.com

ASSUMPTION: Builders Capital values innovation and client empowerment, aligning its services with market needs.

📊 Role Analysis

Career Level: Senior leadership role with strategic impact

Reporting Structure: Reports to executive leadership, possibly the CEO or COO

Work Arrangement: Primarily remote, offering location flexibility

Growth Opportunities:

• Leadership development within an expanding company
• Potential for increased strategic responsibilities
• Opportunities to shape marketing in a niche industry

ASSUMPTION: The role provides significant influence over company direction and offers career advancement potential.

🌍 Location & Work Environment

Office Type: Remote-first environment, with potential access to regional offices

Office Location(s): Headquartered in Puyallup, Washington; other offices nationwide

Geographic Context:

• Headquartered in a strategic location for construction lending
• National impact with regional offices supporting local operations
• Remote work supports a flexible environment

Work Schedule: Standard office hours with remote flexibility

ASSUMPTION: The remote-first policy supports a diverse workforce across various geographies.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical and strategic interviews with team leads and executives
• Final interview with top management

Key Assessment Areas:

• Leadership and team management capabilities
• Strategic marketing acumen
• Industry-specific knowledge

Application Tips:

• Highlight experience in financial services or construction-related sectors
• Emphasize strategic contributions in prior roles
• Demonstrate data-driven decision-making skills

ATS Keywords: Strategic Marketing, Team Management, Digital Marketing, Content Strategy, Market Analysis

ASSUMPTION: Interviews will test both strategic insights and industry-specific knowledge.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce)
• Analytics software (e.g., Google Analytics)

ASSUMPTION: Familiarity with industry-standard marketing tools is assumed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Client Empowerment
• Collaboration

Work Style:

• Results-oriented with a strategic approach
• Collaborative and inclusive team environment
• Adaptable to change and dynamic market conditions

Self-Assessment Questions:

• Do I have deep insights into the construction lending market?
• Can I lead and inspire a diverse marketing team?
• Am I proficient in developing data-driven strategies?

ASSUMPTION: The company culture strongly values strategic thinking and team collaboration.

⚠️ Potential Challenges

• Adapting to the fast-paced nature of the construction lending market
• Navigating the complexities of a multi-channel marketing strategy
• Managing a remote team effectively
• Balancing strategic and hands-on marketing duties

ASSUMPTION: Challenges stem from dynamic industry conditions and leadership expectations.

📈 Similar Roles Comparison

• Higher strategic focus compared to a standard Marketing Director role
• Greater industry-specific expertise required than generalist roles
• More influence in company-wide strategy than lower-level marketing positions

ASSUMPTION: Strategic roles in similar sectors require robust industry knowledge and proven leadership.

📝 Sample Projects

• Development of a brand repositioning campaign within the construction sector
• Implementation of a multi-channel digital marketing strategy
• Lead generation initiatives targeting professional homebuilders

ASSUMPTION: Projects likely reflect company growth initiatives in targeted industry markets.

❓ Key Questions to Ask During Interview

• What are the main growth objectives for Builders Capital in the next 5 years?
• How does the marketing team collaborate with sales and product departments?
• What data sources are most critical for strategic decision-making in your marketing strategy?
• How flexible is the marketing budget in terms of experimental campaigns?
• What are the biggest challenges you anticipate in the marketing function for the upcoming year?

ASSUMPTION: These questions aim to clarify strategic alignment, resource allocation, and departmental synergies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career portal
• Prepare a detailed resume highlighting relevant experience
• Write a cover letter addressing specific job requirements and personal contribution
• Be ready for follow-up interviews focusing on strategic and experience-based queries
• Confirm receipt of your application through follow-up, if necessary

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.