Sr. Director of Product Marketing

📌 Core Information - Job Title: Sr. Director of Product Marketing - Company: Multiverse - Location: London, City of, United Kingdom - Job Type: Full-Time - Category: Marketing - Date Posted: April 23, 2025 - Experience Level: 8+ years - Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Leading a global team of product marketers to drive growth across Multiverse's learning products portfolio. - Developing and executing go-to-market strategies, messaging, and positioning for each product. - Collaborating with product, sales, and customer success leadership to ensure effective enablement materials and positioning. - Establishing frameworks for key product marketing initiatives, such as product launches, pricing, buyer personas, and product onboarding. - Overseeing market intelligence and voice-of-customer programs across all regions. ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of customer needs and market trends. The ideal candidate will have experience managing teams and driving growth in a dynamic, fast-paced environment. 📋 Key Responsibilities - Lead and develop a high-performing global team of product marketers. - *ASSUMPTION:* This involves mentoring team members, setting clear goals, and fostering a culture of continuous learning and improvement. - Develop and execute go-to-market strategies, messaging, and positioning for each learning product. - *ASSUMPTION:* This requires a deep understanding of the target audience, market trends, and competitive landscape. - Partner with product, sales, and customer success leadership to ensure effective enablement materials and positioning. - *ASSUMPTION:* This involves close collaboration and regular communication to align on product value propositions and sales strategies. - Establish frameworks for key product marketing initiatives, such as product launches, pricing, buyer personas, and product onboarding. - *ASSUMPTION:* This requires a structured approach to ensure consistency and scalability across all product marketing efforts. - Oversee market intelligence and voice-of-customer programs across all regions, including competitor mapping and win/loss reporting. - *ASSUMPTION:* This involves analyzing market data, conducting customer interviews, and synthesizing insights to inform product marketing strategies. - Lead and support cross-functional initiatives, playing a key role in the growth of Multiverse's business. - *ASSUMPTION:* This requires a proactive approach to identifying opportunities for collaboration and driving impact across the organization. - Work closely with GTM teams to report back performance (pipeline and revenue) of new programs and product offerings with Learning and Product leadership. - *ASSUMPTION:* This involves tracking key performance indicators, analyzing results, and making data-driven recommendations to optimize product marketing strategies. - Establish positioning and voice for new product and program releases in new markets. - *ASSUMPTION:* This requires a deep understanding of local market dynamics and the ability to adapt product messaging to resonate with diverse audiences. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field. MBA or relevant advanced degree preferred. - *ASSUMPTION:* A relevant degree demonstrates a strong foundation in marketing principles and strategies. - Experience: 8+ years of strategy, product, or marketing experience, with at least 2 years managing direct reports. - *ASSUMPTION:* This level of experience indicates a proven track record of driving growth and leading teams in a marketing or related role. - Required Skills: - Proven experience in product marketing, go-to-market strategy, and team leadership. - Strong analytical and problem-solving skills. - Excellent communication and presentation skills. - Proficiency in marketing automation tools and CRM systems. - Ability to work effectively in a distributed, global team environment. - Passion for Multiverse's mission to provide equitable access to economic opportunity. - *ASSUMPTION:* These skills are essential for success in this role and demonstrate a strong fit with the required responsibilities and qualifications. - Preferred Skills: - Experience in the education technology or apprenticeship sectors. - Familiarity with marketing analytics tools, such as Google Analytics or Tableau. - Experience working with diverse, global teams. - *ASSUMPTION:* These skills would provide a competitive advantage and indicate a strong fit with Multiverse's mission and industry. 💰 Compensation & Benefits - Salary Range: £120,000 - £150,000 per annum (based on industry standards for a senior director role in London) - *ASSUMPTION:* This range is based on market research and comparable roles in the London area. Final salary will be determined based on the candidate's experience and qualifications. - Benefits: - Time off: 27 days holiday, plus 7 additional days off (1 life event day, 2 volunteer days, 4 company-wide wellbeing days, and 8 bank holidays per year). - Health & Wellness: Private medical insurance with Bupa, medical cashback scheme, life insurance, gym membership through Gympass, and access to Spill (mental health support). - Team fun: Weekly socials, company-wide events, and office snacks. - *ASSUMPTION:* These benefits are designed to support work-life balance, employee well-being, and a positive work environment. - Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM GMT, with flexibility for remote work as needed. - *ASSUMPTION:* This role may require occasional work outside of standard hours to meet project deadlines or attend global team meetings. 📌 Applicant Insights 🔍 Company Context - Industry: Education Technology (EdTech) - *ASSUMPTION:* Multiverse operates in the EdTech industry, focusing on apprenticeship programs and upskilling opportunities for underrepresented talent. - Company Size: Medium (1,000 - 10,000 employees) - *ASSUMPTION:* A medium-sized company offers the benefits of a well-established organization with the agility and growth opportunities of a startup. - Founded: 2016 - *ASSUMPTION:* Multiverse was founded in 2016 and has since grown to become a leading provider of apprenticeship programs in the UK and beyond. - Company Description: Multiverse is a global education technology company that provides equitable access to economic opportunity through applied, guided, and equitable learning programs. They work with over 1,500 leading companies to help solve their business-critical problems and have trained over 16,000 professional apprentices in the tech and data skills of the future. - *ASSUMPTION:* Multiverse's mission and approach to education make it an attractive employer for candidates passionate about social impact and innovation. - Company Specialties: Apprenticeship programs, upskilling, tech and data skills, education technology, social impact. - *ASSUMPTION:* These specialties reflect Multiverse's focus on providing equitable access to economic opportunity through applied learning programs. - Company Website: 📊 Role Analysis - Career Level: Senior Director - *ASSUMPTION:* This role is a senior leadership position, reporting directly to the Chief Marketing Officer or another executive-level stakeholder. - Reporting Structure: The Sr. Director of Product Marketing will lead a global team of product marketers and collaborate with cross-functional stakeholders, including product, sales, and customer success leadership. - *ASSUMPTION:* This role requires strong leadership, communication, and collaboration skills to effectively manage the product marketing team and drive impact across the organization. - Work Arrangement: On-site, with flexibility for remote work as needed. - *ASSUMPTION:* This role requires regular on-site presence to facilitate close collaboration with the global product marketing team and cross-functional stakeholders. - Growth Opportunities: - Potential to expand the product marketing team and take on additional responsibilities as Multiverse continues to grow. - Opportunities to work on high-impact projects and drive meaningful change in the EdTech industry. - *ASSUMPTION:* These growth opportunities reflect Multiverse's commitment to supporting the professional development of its employees and driving impact in the EdTech sector. 🌍 Location & Work Environment - Office Type: Multiverse's London office is a modern, collaborative workspace designed to foster innovation and creativity. - *ASSUMPTION:* The office environment reflects Multiverse's commitment to providing a positive, engaging work experience for its employees. - Office Location(s): London, City of, United Kingdom - *ASSUMPTION:* Multiverse's London office is centrally located, with easy access to public transportation and nearby amenities. - Geographic Context: London is a major global hub for education, technology, and business, offering a diverse and dynamic work environment. - *ASSUMPTION:* This context provides ample opportunities for networking, professional development, and exposure to cutting-edge trends in the EdTech industry. - Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM GMT, with flexibility for remote work as needed. - *ASSUMPTION:* This schedule offers a balance between structured work hours and flexibility to accommodate individual needs and preferences. 💼 Interview & Application Insights - Typical Process: Application review → Phone screen → Video interview with hiring manager → Final interview with cross-functional stakeholders → Decision and offer. - *ASSUMPTION:* This process is designed to assess the candidate's qualifications, cultural fit, and alignment with Multiverse's mission and values. - Key Assessment Areas: Product marketing experience, team leadership, strategic thinking, communication skills, cultural fit, and alignment with Multiverse's mission. - *ASSUMPTION:* These areas are critical for success in this role and will be evaluated throughout the interview process. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for behavioral interview questions that focus on your experience leading teams, driving growth, and executing product marketing strategies. - Research Multiverse's mission, values, and industry to demonstrate your enthusiasm and alignment with the organization. - *ASSUMPTION:* These tips will help you effectively communicate your qualifications and fit for this role. - ATS Keywords: Product marketing, go-to-market strategy, team leadership, market positioning, customer needs analysis, sales enablement, marketing campaigns, content strategy, market intelligence, voice of customer, cross-functional collaboration, performance reporting, product launches, pricing strategy, buyer personas, product onboarding. - *ASSUMPTION:* Including these keywords in your resume and cover letter will help ensure that your application is effectively screened by Multiverse's Applicant Tracking System (ATS). 🛠️ Tools & Technologies - Marketing automation tools (e.g., Marketo, HubSpot) - CRM systems (e.g., Salesforce, HubSpot CRM) - Marketing analytics tools (e.g., Google Analytics, Tableau) - Collaboration and communication tools (e.g., Slack, Microsoft Teams) - *ASSUMPTION:* These tools are commonly used in product marketing roles and will be essential for success in this position. 👔 Cultural Fit Considerations - Company Values: Multiverse's core values include: - Mission-driven: We are passionate about unlocking economic opportunity for all. - Customer-centric: We put our customers at the heart of everything we do. - Collaborative: We work together to achieve our mission. - Innovative: We embrace change and continuously improve. - Inclusive: We foster a diverse and inclusive environment where everyone can thrive. - *ASSUMPTION:* These values reflect Multiverse's commitment to social impact, customer focus, and a positive, inclusive work environment. - Work Style: Multiverse's work style is characterized by: - A fast-paced, dynamic environment that requires adaptability and resilience. - A data-driven approach to decision-making and continuous improvement. - A collaborative, cross-functional culture that values input and ideas from all team members. - *ASSUMPTION:* This work style is well-suited to candidates who thrive in a fast-paced, innovative environment and are comfortable working in a global, distributed team. - Self-Assessment Questions: - How do you align with Multiverse's mission to provide equitable access to economic opportunity? - How do you approach working in a global, distributed team environment? - How do you balance strategic thinking with tactical execution in your work? - *ASSUMPTION:* These questions are designed to help candidates assess their fit with Multiverse's mission, values, and work style. ⚠️ Potential Challenges - Role-specific challenges: Managing a global team with diverse time zones and cultural backgrounds may present unique communication and collaboration challenges. - *ASSUMPTION:* Effective leadership, communication, and time management skills will be essential for overcoming these challenges. - Company-specific challenges: Multiverse is a rapidly growing organization, which may present challenges in terms of prioritization, resource allocation, and change management. - *ASSUMPTION:* Candidates who thrive in dynamic, fast-paced environments and are comfortable with change will be well-suited to this role. - Industry-specific challenges: The EdTech industry is evolving rapidly, with new trends and technologies emerging constantly. This may present challenges in terms of staying up-to-date and adapting to change. - *ASSUMPTION:* Candidates with a strong understanding of the EdTech industry and a proactive approach to continuous learning will be well-positioned to succeed in this role. 📈 Similar Roles Comparison - How this role differs from related positions: This role focuses on driving growth across Multiverse's learning products portfolio, while related roles may focus on a specific product or market segment. - *ASSUMPTION:* This difference reflects the strategic, cross-functional nature of this role and the opportunity it presents for driving impact across the organization. - Industry-specific context: The EdTech industry is characterized by rapid growth, innovation, and a strong focus on social impact. This context presents unique opportunities and challenges for product marketing professionals. - *ASSUMPTION:* Candidates with a strong understanding of the EdTech industry and a passion for social impact will be well-suited to this role. - Career path comparison: This role offers the opportunity to lead a global team and drive growth across a portfolio of learning products. It may serve as a stepping stone to a Chief Marketing Officer or other executive-level role in the EdTech industry. - *ASSUMPTION:* This career path reflects the strategic, leadership-focused nature of this role and the potential it presents for professional growth and development. 📝 Sample Projects - Developing and executing a go-to-market strategy for a new learning product, including messaging, positioning, and launch planning. - *ASSUMPTION:* This project demonstrates the candidate's ability to develop and execute strategic product marketing plans and drive growth for new products. - Conducting a competitive analysis and market segmentation study to inform product positioning and pricing strategies. - *ASSUMPTION:* This project assesses the candidate's analytical and strategic thinking skills, as well as their ability to make data-driven decisions. - Leading a cross-functional team to develop and launch a marketing campaign for an existing learning product, with a focus on driving customer acquisition and retention. - *ASSUMPTION:* This project evaluates the candidate's leadership, collaboration, and campaign management skills, as well as their ability to drive impact across the organization. ❓ Key Questions to Ask During Interview - How does Multiverse support the professional development and growth of its employees? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does Multiverse approach collaboration and decision-making in a global, distributed team environment? - What are the biggest challenges facing the EdTech industry, and how does Multiverse plan to address them? - *ASSUMPTION:* These questions are designed to help candidates assess their fit with Multiverse's culture, priorities, and approach to the EdTech industry. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for behavioral interview questions that focus on your experience leading teams, driving growth, and executing product marketing strategies. - Research Multiverse's mission, values, and industry to demonstrate your enthusiasm and alignment with the organization. - Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.