Sr. Director of Product Marketing, Credit Card

📌 Core Information

🔹 Job Title: Sr. Director of Product Marketing, Credit Card

🔹 Company: SoFi

🔹 Location: CA - San Francisco, DE - Greenville, NY - New York City, PA - Remote, IL - Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: 15+ years

🔹 Remote Status: Hybrid (on-site and remote)

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing function for SoFi’s suite of credit cards
• Developing and executing go-to-market strategies
• Managing a team of individual contributors
• Collaborating cross-functionally with finance, product, engineering, risk, and business unit teams
• Optimizing acquisition and engagement strategies

ASSUMPTION: This role requires a strategic mindset with a strong focus on execution, as well as the ability to work effectively with various teams to drive results.

📋 Key Responsibilities

✅ Act as the CMO for your products with a vision on the long-term strategy and near-term execution

✅ Create and lead marketing strategies based on consumer and competitive insights

✅ Develop creative briefs and approve creative that will be deployed across channels, iterating frequently on the product positioning, value proposition, and go-to-market strategy

✅ Manage the channel allocation mix and bonus strategy to optimize acquisition

✅ Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage

✅ Partner closely with the credit risk and business unit functions to align targeting and underwriting strategy to deliver on profitability objectives

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 15+ years of relevant marketing experience, including consumer product marketing, with quantifiable revenue responsibility

Required Skills:

• Credit card acquisition experience, especially working with the credit risk function and working on key channels such as direct mail and affiliates
• Strategy and execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channels
• Customer research: Experience in leading quantitative and qualitative customer research and distilling it into actionable insights
• Analytics: Use data to drive strategy, execution, and optimization
• Initiative and bias for action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
• Flexibility: Problem-solve in a fast-paced, self-driven environment
• Growth: Proven track record of building budgets and programs that support efficient growth

Preferred Skills:

• MBAs encouraged to apply

ASSUMPTION: Given the seniority of this role, candidates should have extensive experience in product marketing, with a strong focus on credit card acquisition and a proven track record of driving results.

💰 Compensation & Benefits

Salary Range: $250,000 - $350,000 (estimated based on industry standards for a senior director role in product marketing, credit card industry, and San Francisco location)

Benefits:

• Comprehensive and competitive benefits package (visit Benefits at SoFi page for details)

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is comprehensive and competitive, as stated on the company's benefits page.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on consumer lending, wealth management, and personal finance

Company Size: 1,001-5,000 employees (mid-sized company, providing ample opportunities for growth and collaboration)

Founded: 2011 (relatively young company, with a strong focus on innovation and technology)

Company Description:

• SoFi is a next-generation financial services company and national bank using innovative, mobile-first technology to help its members reach their financial goals
• Offers a range of products, including student loan refinancing, mortgages, personal loans, and wealth management services
• Committed to providing exceptional customer service and helping members achieve financial independence

Company Specialties:

• Student loan refinancing and consolidation
• Mortgages and mortgage refinancing
• Personal loans
• MBA loans
• Wealth management and life insurance
• Career strategy and personal finance

Company Website: SoFi

ASSUMPTION: SoFi is a well-established company in the financial services industry, with a strong focus on technology and innovation. Its comprehensive benefits package and commitment to employee growth make it an attractive employer.

📊 Role Analysis

Career Level: Senior Director (executive-level role, with significant responsibility and influence)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of individual contributors

Work Arrangement: Hybrid (on-site and remote, with flexibility for remote work)

Growth Opportunities:

• Potential to advance to a VP or C-level role within the marketing organization
• Opportunities to expand the team and take on additional responsibilities
• Chance to work on high-impact projects and drive significant business growth

ASSUMPTION: This role offers substantial growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote)

Office Location(s): San Francisco, CA; Greenville, DE; New York City, NY; Remote (IL)

Geographic Context:

• San Francisco: Tech hub with a vibrant startup scene and a high cost of living
• Greenville: Smaller city with a lower cost of living, offering a more affordable alternative to San Francisco
• New York City: Major financial hub with numerous networking opportunities and a high cost of living
• Remote (IL): Flexibility to work from home or any other location within Illinois

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a recruiter or HR representative
• Behavioral and situational interviews with hiring managers and team members
• Case study or project presentation (if applicable)
• Final interview with the CMO or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Data-driven decision-making and analytical skills
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with credit card acquisition and marketing strategies
• Demonstrate your ability to work effectively with cross-functional teams and manage multiple priorities

ATS Keywords: Product marketing, credit card acquisition, strategic thinking, tactical execution, customer research, analytics, initiative, problem-solving, budget management, growth strategy

ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on the candidate's strategic thinking, leadership skills, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Member-first: Put members at the center of everything we do
• Compassionate: Show empathy and kindness to our members and each other
• Driven: Be passionate about our mission and committed to our goals

Work Style:

• Collaborative: Work closely with cross-functional teams to drive results
• Data-driven: Use data and analytics to inform decision-making and strategy
• Innovative: Continuously seek new and better ways to achieve our goals

Self-Assessment Questions:

• How do you embody SoFi's member-first value in your approach to marketing?
• Can you provide an example of a time when you had to collaborate with a cross-functional team to achieve a shared goal?
• How do you stay up-to-date with industry trends and best practices in credit card marketing?

ASSUMPTION: SoFi values a strong cultural fit, with a focus on member-centricity, collaboration, and innovation. Candidates should be prepared to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

• Managing a team of individual contributors with varying levels of experience and expertise
• Balancing multiple priorities and competing demands from various stakeholders
• Navigating a fast-paced, dynamic work environment with a high degree of uncertainty
• Adapting to changes in the market and regulatory environment

ASSUMPTION: This role presents unique challenges, including managing a team, balancing multiple priorities, and navigating a dynamic work environment. Successful candidates will be able to thrive in this fast-paced, uncertain environment.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position has a strong focus on credit card acquisition and requires a deep understanding of the credit card industry
• Unlike other marketing roles, this position requires close collaboration with the credit risk function to align targeting and underwriting strategy
• Career progression in this role may lead to more specialized roles within the credit card marketing function or broader marketing leadership positions within the organization

ASSUMPTION: This role is unique in its focus on credit card acquisition and requires a strong understanding of the credit card industry. Career progression in this role may lead to more specialized or broader marketing leadership positions within the organization.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new credit card product launch
• Conducting customer research to identify pain points and opportunities in the credit card market
• Optimizing channel allocation and bonus strategy to maximize acquisition and minimize costs

ASSUMPTION: These sample projects are illustrative of the types of initiatives a candidate in this role might work on, but the specific projects may vary depending on the company's priorities and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the current credit card product portfolio and the company's plans for growth in this area?
• How does the marketing team collaborate with the credit risk function to ensure alignment on targeting and underwriting strategy?
• What are the biggest challenges facing the credit card marketing team in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's priorities, as well as to assess the candidate's fit with the organization's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your experience with credit card acquisition and marketing strategies
• Research the company and the credit card industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the recruiter or hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.