📌 Core Information
🔹 Job Title: Sr. Director Product Marketing
🔹 Company: Branch Metrics
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies
- Conducting market research and customer discovery
- Collaborating cross-functionally to drive product adoption
- Leading and mentoring a team of product marketers
ASSUMPTION: This role requires a strategic mindset with a balance of tactical execution skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and thrive in a leadership position.
📋 Key Responsibilities
✅ Lead the go-to-market (GTM) execution and enablement, including creating GTM materials, curating product roadmaps, and driving high-priority initiatives
✅ Own the end-to-end product launch process and key marketing moments to maximize impact and maintain thought leadership
✅ Lead pricing and packaging strategy, and act as a strategic advisor to cross-functional teams
✅ Mentor and develop a team of talented product marketers, fostering a culture of growth and recognition
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable wearing multiple hats and pivoting between different tasks as needed.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or a related field
Experience: 10+ years of experience in product marketing, with at least 5 years in a leadership position
Required Skills:
- Strong understanding of adtech/martech ecosystems and technologies
- Excellent business judgment and problem-solving/analytical skills
- Outstanding communication and presentation skills
- Proven leadership and team-building skills
Preferred Skills:
- Experience in B2B SaaS or similar industries
- Familiarity with mobile marketing and deep linking solutions
ASSUMPTION: Given the role's focus on product marketing, candidates with a strong background in B2B SaaS, adtech, or martech are likely to be the best fit.
💰 Compensation & Benefits
Salary Range: $180,000 - $225,000 USD per year (based on Austin, TX location)
Benefits:
- Health and wellness programs
- Paid time off
- Retirement planning options
- Equity (for qualifying positions)
Working Hours: Full-time, Hybrid schedule (aligned with Return to Office guidelines)
ASSUMPTION: The salary range provided is an estimate based on the location and experience level required for this role. Actual compensation may vary based on individual skills, experience, and specific work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically mobile marketing and deep linking solutions
Company Size: 201-500 employees (Mid-size)
Founded: 2014, with headquarters in Mountain View, California
Company Description:
- Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams
- Trusted to maximize the value of evolving digital strategies, Branch eliminates friction and drives valuable action at the moments of highest intent
- World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc, and Sephora use Branch to acquire users, retain customers, and drive more conversions
Company Specialties:
- Deep Linking
- Mobile Analytics
- Mobile Referral
- Mobile Install Attribution
- Mobile Growth
- Attribution
- Mobile Ecosystem
- Mobile Apps
- and Martech
Company Website: https://www.branch.io/
ASSUMPTION: Branch is a well-established company in the mobile marketing and deep linking solutions space, with a strong focus on driving growth for its clients.
📊 Role Analysis
Career Level: Senior Director, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will oversee a team of product marketers and collaborate with cross-functional teams, including Product, Sales, Customer Success, and Marketing
Work Arrangement: Hybrid schedule, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow within the marketing organization or explore other leadership roles within the company
- Opportunity to mentor and develop a team of product marketers, fostering career growth for team members
- Chance to work on cutting-edge mobile marketing and deep linking solutions, driving innovation and impact
ASSUMPTION: This role offers significant growth opportunities for both the incumbent and their team, as well as the chance to work on innovative mobile marketing solutions.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Austin, Texas, United States
Geographic Context:
- Austin is known for its vibrant tech industry, with a strong focus on startups and innovation
- The city offers a high quality of life, with a diverse cultural scene, outdoor activities, and a thriving food and music scene
- Austin's central location in the United States makes it an ideal hub for collaboration and communication with other offices and teams
Work Schedule: Full-time, with a flexible hybrid schedule that allows for a balance of on-site and remote work
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the cross-functional team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and go-to-market planning
- Cross-functional collaboration and leadership skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight your experience in product marketing, with a focus on go-to-market strategies, market research, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare examples of your past successes in product marketing, demonstrating your ability to drive product adoption and business growth
ATS Keywords: Product Marketing, Go-to-Market, Market Research, Cross-Functional Collaboration, Pricing Strategy, Team Leadership, Product Launch, Customer Discovery
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and communication skills, as well as their ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, project management tools, and analytics tools, as well as strong proficiency in collaboration and communication tools.
👔 Cultural Fit Considerations
Company Values:
- Take your shot: Boldly take smart risks and seize opportunities to stay ahead
- Hustle with heart: Prioritize impact over activity and own meaningful outcomes
- Crush it together: Empathize with customers and deliver value for mutual success
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Focus on impact and results-driven approach
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable taking smart risks and seizing opportunities?
- Are you able to prioritize impact over activity and own meaningful outcomes in your work?
- Do you enjoy working collaboratively with cross-functional teams and delivering value for mutual success?
ASSUMPTION: Branch values a strong cultural fit with candidates who are comfortable working in a fast-paced, dynamic environment and thrive in a collaborative, results-driven work culture.
⚠️ Potential Challenges
- Balancing strategic planning with tactical execution in a fast-paced environment
- Managing a team of product marketers with varying levels of experience and expertise
- Navigating a hybrid work arrangement, balancing on-site and remote work effectively
- Adapting to a dynamic market and evolving customer needs
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and able to adapt to change and uncertainty.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position places a stronger emphasis on go-to-market strategy and execution, as well as team leadership and development
- In the adtech/martech industry, Branch is known for its innovative mobile marketing and deep linking solutions, offering a unique opportunity to work on cutting-edge technology
- Career progression in this role may involve growing within the marketing organization or exploring other leadership roles within the company
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and team leadership, with a strong focus on go-to-market strategy and customer discovery.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and pricing strategy
- Conducting customer discovery and market analysis to identify new product opportunities and inform product roadmaps
- Leading a team of product marketers to create high-impact marketing assets, including solution briefs, competitive analysis, pitch decks, and other collateral
ASSUMPTION: These sample projects highlight the strategic planning, tactical execution, and team leadership aspects of the role, as well as the focus on customer discovery and market analysis.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its success?
- How does Branch support the growth and development of its product marketing team members?
- What are the key challenges facing the mobile marketing and deep linking solutions industry, and how does Branch differentiate itself from competitors?
- How does Branch approach work-life balance, especially in a hybrid work arrangement?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the team's dynamics, as well as the industry's challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past successes in product marketing, demonstrating your ability to drive product adoption and business growth
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
