Sr. Director, Product Marketing - AI

📌 Core Information

🔹 Job Title: Sr. Director, Product Marketing - AI

🔹 Company: Snowflake

🔹 Location: Bellevue, WA / Menlo Park, CA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Leading a team focused on AI product category
• Developing and executing go-to-market strategies
• Creating crisp and compelling messaging and content assets
• Collaborating cross-functionally with sales, partners, and marketing teams
• Communicating customer requirements to product management

ASSUMPTION: This role requires strong leadership, communication, and cross-functional collaboration skills. A successful candidate will have a proven track record in product marketing, with a focus on AI, analytics, or data management.

📋 Key Responsibilities

✅ Lead a team of product marketers across the AI product category

✅ Build and execute go-to-market strategies and innovative programs

✅ Develop market/competitive intelligence and act as the thought leader for AI

✅ Create crisp and compelling messaging, content assets, and sales enablement materials

✅ Collaborate and drive alignment cross-functionally with teams across product, sales, partners, and marketing

✅ Communicate customer requirements and provide input to product management on product enhancements and future product direction

ASSUMPTION: This role requires a deep understanding of AI and data technologies, as well as strong analytical and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree (BS/BA) required, MBA preferred

Experience: 8-10 years of proven product marketing experience in analytics, business intelligence, or data management

Required Skills:

• Proven messaging work, GTM assets/tactics/strategies, and tangible results related to AI product adoption
• Cross-functional team management, organizational, and influencing skills
• Experience collaborating with senior management
• Excellent communication and stakeholder engagement skills
• Strong written communication and ability to synthesize complex information
• Analytical mindset and technical understanding of data technologies; database experience preferred

Preferred Skills:

• Experience with Snowflake or similar data cloud platforms
• Fluency in multiple languages

ASSUMPTION: A successful candidate will have a strong background in product marketing, with a focus on AI and data technologies. They will also possess excellent communication and analytical skills.

💰 Compensation & Benefits

Salary Range: $240,000 - $365,400 USD (estimated based on industry standards for this role and experience level)

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending and health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program

Working Hours: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as skills, experience, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the software development industry, specializing in data warehousing, cloud, analytics, and data exchange solutions.

Company Size: Snowflake is a large company with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Snowflake was founded in 2012 and is headquartered in the cloud, with offices worldwide.

Company Description:

• Snowflake delivers the AI Data Cloud, enabling organizations to share data, build apps, and power their business with AI.
• The company provides a global network where thousands of organizations can mobilize data with near-unlimited scale, concurrency, and performance.
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating solutions for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: Snowflake

ASSUMPTION: Snowflake is a well-established company with a strong focus on data and analytics. A successful candidate should be comfortable working in a dynamic, fast-paced environment and have a passion for data-driven decision-making.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience in product marketing and a proven track record of success.

Reporting Structure: The Sr. Director, Product Marketing - AI will report directly to the VP of Product Marketing and lead a team of product marketers focused on the AI product category.

Work Arrangement: This role is a hybrid position, requiring in-office attendance at least 3 days per week in San Mateo, CA, Dublin, CA, or Bellevue, WA.

Growth Opportunities:

• Potential to grow within the product marketing team or explore other leadership opportunities within Snowflake
• Chance to work on cutting-edge AI technologies and drive business growth
• Opportunity to collaborate with and learn from experienced professionals across various teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on Snowflake's AI product category and drive business success.

🌍 Location & Work Environment

Office Type: Snowflake's offices are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Bellevue, WA, Menlo Park, CA, or San Mateo, CA

Geographic Context:

• Bellevue, WA: A thriving tech hub with a high cost of living and abundant job opportunities
• Menlo Park, CA: Located in the heart of Silicon Valley, with a competitive job market and high cost of living
• San Mateo, CA: A suburban city near San Francisco, offering a mix of urban and suburban living with a slightly lower cost of living than nearby San Francisco

Work Schedule: Full-time (40 hours/week), with flexibility for remote work

ASSUMPTION: Snowflake's offices provide a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth. The cost of living in these areas is high, so candidates should be prepared for the associated expenses.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Technical assessment or case study
• On-site or video interview with the hiring manager and team members
• Final interview with the VP of Product Marketing

Key Assessment Areas:

• Technical knowledge of AI and data technologies
• Product marketing experience and go-to-market strategy development
• Leadership and team management skills
• Communication and stakeholder engagement skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your experience with AI and product marketing
• Research Snowflake's products, company culture, and industry trends to demonstrate your enthusiasm and knowledge

ATS Keywords: AI, Product Marketing, Go-To-Market, Messaging, Sales Enablement, Cross-Functional Collaboration, Customer Requirements, Product Management, Analytics, Data Technologies

ASSUMPTION: Snowflake's interview process is designed to assess your technical skills, leadership potential, and cultural fit. Be prepared to discuss your experience with AI and product marketing in detail and provide examples of your past successes.

🛠️ Tools & Technologies

• Snowflake's data cloud platform
• AI and machine learning tools (e.g., TensorFlow, PyTorch, scikit-learn)
• Product marketing software (e.g., Asana, Trello, Monday.com)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: A successful candidate will have experience with AI and data technologies, as well as familiarity with product marketing tools and collaboration platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Integrity Always
• One Snowflake
• Performance Driven
• Innovation Never Stops

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Innovative and forward-thinking

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about data and AI, and eager to drive business growth through innovative marketing strategies?
• Do you possess strong leadership, communication, and analytical skills?

ASSUMPTION: Snowflake values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer success. Candidates should be comfortable working in a dynamic, fast-paced environment and have a passion for data-driven decision-making.

⚠️ Potential Challenges

• High cost of living in the Bay Area and Bellevue, WA
• Fast-paced work environment with tight deadlines and high expectations
• Requires in-office attendance at least 3 days per week, which may be challenging for some candidates
• Need to manage and collaborate with a team of product marketers, requiring strong leadership and communication skills

ASSUMPTION: These challenges may present obstacles for some candidates, but they also offer opportunities for growth and professional development.

📈 Similar Roles Comparison

• This role is unique in its focus on AI within the product marketing function, requiring a strong technical background and leadership skills
• Similar roles in other companies may have a broader focus on data warehousing, analytics, or business intelligence, rather than AI
• Career progression in this role may lead to leadership positions within Snowflake's product marketing team or other functions within the company

ASSUMPTION: This role offers a unique opportunity to focus on AI within the product marketing function, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing a go-to-market strategy for a new AI product offering
• Creating compelling messaging and content assets to drive AI product adoption
• Collaborating with cross-functional teams to execute a successful product launch

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on AI, product marketing, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the AI product category, and how can this role address them?
• How does this role collaborate with the product management team, and what are the key priorities for the first 90 days?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Snowflake support the professional development and growth of its employees?
• What is the company's long-term vision for the AI product category, and how does this role contribute to that vision?

ASSUMPTION: These interview questions are designed to assess the company's priorities, growth opportunities, and cultural fit for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions, focusing on your experience with AI and product marketing
• Research Snowflake's products, company culture, and industry trends to demonstrate your enthusiasm and knowledge
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.