Sr. Director, Product Marketing

📌 Core Information

🔹 Job Title: Sr. Director, Product Marketing

🔹 Company: American Express Global Business Travel

🔹 Location: Issy-les-Moulineaux, France

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive product marketing strategies
• Overseeing product launches and ensuring effective communication to target audiences
• Collaborating with cross-functional teams to align product marketing plans with business objectives
• Driving awareness and engagement through various marketing channels

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have extensive experience in product marketing, preferably in a tech or SaaS environment.

📋 Key Responsibilities

✅ Formulate and execute comprehensive product marketing strategy, aligning with overall business goals and product roadmap

✅ Develop and manage go-to-market plans for new products and features, including messaging, channel selection, and campaign execution

✅ Oversee product launches, ensuring seamless execution and effective communication to target audiences

✅ Collaborate with product management, sales, and other cross-functional teams to ensure alignment and effective execution of product marketing plans

✅ Drive awareness for products and services through various marketing channels, including content marketing, digital marketing, external communications, and social media

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and timelines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of experience in product marketing, with a focus on tech or SaaS environments

Required Skills:

• Strategic thinking and planning
• Excellent written and verbal communication skills
• Content marketing and digital marketing expertise
• Analytical skills and data-driven decision making
• Project management skills
• Leadership skills and team management

Preferred Skills:

• Experience with Pendo for Egencia
• Fluency in French

ASSUMPTION: While not explicitly stated, proficiency in French may be beneficial for this role due to the location in Issy-les-Moulineaux, France.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (based on industry standards for a Sr. Director role in France)

Benefits:

• Health and welfare insurance plans
• Retirement programs
• Parental leave
• Adoption assistance
• Wellbeing resources
• Travel perks
• Access to learning platform and leadership courses

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Director role in France. Actual compensation may vary depending on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: American Express Global Business Travel operates in the travel arrangements industry, focusing on corporate travel management, meetings & events, and business consulting services.

Company Size: American Express Global Business Travel is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: American Express Global Business Travel was founded in 1994 as a joint venture between American Express and Carlson Wagonlit Travel.

Company Description:

• American Express Global Business Travel provides innovative solutions to help businesses of all sizes travel smart and achieve their objectives
• The company combines the power of data, insights, and machine learning to provide personalized travel experiences and drive business performance
• American Express Global Business Travel is committed to championing inclusion and providing equal opportunities for all employees

Company Specialties:

• Business Travel
• Corporate Travel Management
• Meetings & Events
• Business Consulting
• Travel Compliance Auditing

Company Website: https://go.amexgbt.com/home

ASSUMPTION: American Express Global Business Travel operates in a dynamic and competitive industry, requiring employees to stay informed about market trends and adapt to change.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Head of Product Marketing or a similar executive.

Reporting Structure: The Sr. Director, Product Marketing will oversee a team of product marketing professionals, responsible for guiding their development and ensuring the successful execution of product marketing plans.

Work Arrangement: This role is on-site, requiring the incumbent to work from the company's office in Issy-les-Moulineaux, France.

Growth Opportunities:

• Potential to advance to a VP or C-level role within the product marketing function
• Opportunities to lead cross-functional projects and collaborate with senior stakeholders
• Access to learning and development resources to support career growth and skill development

ASSUMPTION: The Sr. Director, Product Marketing role offers significant opportunities for career growth and professional development within American Express Global Business Travel.

🌍 Location & Work Environment

Office Type: American Express Global Business Travel's office in Issy-les-Moulineaux, France, is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 666 3rd Ave, New York, NY 10017, US; 5 Churchill Place, London, England E14 5, GB

Geographic Context:

• Issy-les-Moulineaux is a suburb of Paris, offering a mix of urban and suburban living with easy access to the city center
• The region is home to a thriving tech industry, with numerous startups and established companies
• France is a multicultural country with a strong focus on work-life balance

Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for remote work as needed

ASSUMPTION: The work environment at American Express Global Business Travel is collaborative and inclusive, with a strong focus on employee development and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a member of the HR team
• In-depth interviews with hiring managers and team members
• Final interviews with senior leadership

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Problem-solving and analytical skills
• Leadership and team management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with product marketing strategies, go-to-market planning, and product launches
• Demonstrate your understanding of the travel industry and American Express Global Business Travel's business model

ATS Keywords: Product Marketing, Strategic Planning, Go-To-Market, Product Launch, Cross-Functional Collaboration, Team Management, Travel Industry, American Express Global Business Travel

ASSUMPTION: The interview process at American Express Global Business Travel is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, communication, and leadership.

🛠️ Tools & Technologies

• Pendo for Egencia
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Sr. Director, Product Marketing role requires proficiency in various marketing and project management tools to effectively execute product marketing strategies and manage cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Collaborative
• Innovative
• Accountable

Work Style:

• Results-driven
• Data-informed
• Adaptable
• Collaborative
• Customer-focused

Self-Assessment Questions:

• How do you ensure that your product marketing strategies are aligned with customer needs and market trends?
• Can you provide an example of a time when you had to adapt your approach to a product launch due to changing market conditions?
• How do you foster a collaborative and inclusive work environment, and how do you support the growth and development of your team members?

ASSUMPTION: American Express Global Business Travel values diversity, inclusion, and collaboration, seeking candidates who align with these principles and can contribute to a positive and productive work environment.

⚠️ Potential Challenges

• Managing multiple projects and timelines simultaneously
• Balancing strategic planning with day-to-day execution
• Adapting to changes in the market and competitive landscape
• Ensuring effective communication and collaboration with cross-functional teams

ASSUMPTION: The Sr. Director, Product Marketing role presents unique challenges that require strong project management skills, adaptability, and the ability to work effectively with cross-functional teams.

📈 Similar Roles Comparison

• This role differs from other product marketing positions in its focus on strategic planning and cross-functional collaboration within the travel industry
• American Express Global Business Travel's size and global presence offer unique opportunities for career growth and exposure to diverse projects
• Compared to other senior-level roles, this position requires a strong balance of strategic thinking and hands-on execution

ASSUMPTION: The Sr. Director, Product Marketing role at American Express Global Business Travel is unique in its focus on the travel industry and offers distinct opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive product marketing strategy for a new corporate travel management platform
• Managing a cross-functional team to launch a new meetings and events product, including messaging, channel selection, and campaign execution
• Conducting market research and customer interviews to inform product positioning and messaging for a new business consulting service

ASSUMPTION: The Sr. Director, Product Marketing role involves a wide range of projects, requiring strong strategic thinking, communication, and project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into its overall business strategy?
• How does the product marketing team collaborate with other departments, such as sales, product management, and engineering?
• What are the key priorities for this role in the first 90 days?
• How does American Express Global Business Travel support the growth and development of its employees?
• What are the most significant challenges facing the product marketing team, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your understanding of the company's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching American Express Global Business Travel's business and industry trends
• Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.