Sr. Director, Product Marketing

📌 Core Information

🔹 Job Title: Sr. Director, Product Marketing

🔹 Company: Tanium

🔹 Location: Emeryville, CA (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Work Arrangement: Hybrid (3 days/week in office)

🔹 Remote Location(s): Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; Reston, VA

🚀 Job Overview

Key aspects of this role include:

• Overseeing the marketing of Tanium's security suite of products and solutions
• Developing and executing go-to-market plans that align with revenue goals
• Creating marketing assets for major product launches
• Analyzing markets, buyers, trends, and competitors to create strategic positioning
• Identifying target personas, understanding their pain points, and articulating Tanium's value proposition
• Collaborating with cross-functional teams to ensure consistent messaging and successful launches
• Leveraging strong content creation background to develop various marketing materials
• Partnering with demand generation teams to execute targeted campaigns that drive pipeline
• Continuously improving product positioning, sales enablement tools, and other marketing initiatives

ASSUMPTION: This role requires a high-level of strategic thinking, excellent communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a proven track record in product marketing, with experience in enterprise software solutions and a strong understanding of cybersecurity.

📋 Key Responsibilities

Marketing Strategy & Planning:

• Develop and execute go-to-market strategies for Tanium's security products and solutions
• Analyze market trends, buyer needs, and competitive landscapes to inform product positioning and messaging
• Create and maintain product roadmaps, pricing, and packaging strategies
• Collaborate with product management to define product features and benefits

Product Launch & Campaign Management:

• Plan and execute product launches, including messaging, content, and event collateral
• Develop and manage marketing campaigns to drive product adoption and pipeline generation
• Partner with sales and customer success teams to ensure launch success and customer satisfaction

Content Creation & Management:

• Create and maintain a wide range of marketing content, including sales tools, whitepapers, and thought leadership pieces
• Ensure content is accurate, up-to-date, and aligned with Tanium's brand voice and messaging guidelines
• Manage content repositories and distribution channels

Cross-Functional Collaboration:

• Work closely with product management, sales leadership, enablement, customer success, and marketing teams to ensure consistent messaging and successful launches
• Leverage strong presentation skills to influence and drive initiatives across cross-functional teams
• Provide regular updates on marketing progress, challenges, and successes to stakeholders

ASSUMPTION: This role requires exceptional project management skills, the ability to balance multiple priorities, and the capacity to thrive in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education:

• BA or BS in Marketing or equivalent experience required
• MBA strongly preferred

Experience:

• 10+ years of experience in product marketing, solutions marketing, or outbound product management required
• Proven experience crafting go-to-market strategies, including pricing and packaging
• Experience marketing an enterprise software solution to address cybersecurity issues required
• Experience at a business-to-business enterprise software company required
• Experience understanding technology at a deep level and ability to translate to business needs concisely required
• Experience developing presentations to customers, sales teams, and partners preferred
• Solid experience in positioning work and writing marketing plans for complex products and/or market dynamics

Required Skills:

• Excellent oral and written communication skills
• Team player with strong cross-functional collaboration skills
• Ability to work in a fast-paced, changing environment
• Proven ability to prioritize independently, overcome blockers, create clarity, and move forward even in ambiguous circumstances
• Strong sense of ownership and accountability
• Ability to influence and inspire skeptical audiences

Preferred Skills:

• Understanding of basic branding principles: brand identity, building equity, brand voice, etc. a plus

ASSUMPTION: This role requires a high level of initiative, motivation, and the ability to work effectively in a hybrid work environment.

💰 Compensation & Benefits

Salary Range: $140,000 - $420,000 per year

Benefits:

• Medical, dental, and vision plans
• Family planning benefits
• Health savings account
• Flexible spending account
• Transportation savings account
• 401(k) retirement savings plan with company match
• Life, accident, and disability coverage
• Business travel accident insurance
• Employee assistance programs
• Other well-being benefits

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual annual base salary offered may be adjusted based on various factors.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 1,001-5,000 employees

Founded: 2007

Company Description:

• Tanium delivers the industry’s only true real-time cloud-based endpoint management and security offering
• Secures more than 32M endpoints around the world, with customers including Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military
• Partners with the world’s biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments
• Named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For

Company Specialties:

• Unified Endpoint Management
• Unified Endpoint Security
• Patch Management
• Software Management
• Performance Monitoring
• Asset Discovery
• Asset Inventory
• Vulnerability and Configuration Management
• EDR
• Data Risk and Privacy
• Compliance and Risk Management

Company Website: www.tanium.com

ASSUMPTION: Tanium's focus on real-time, autonomous endpoint management sets it apart in the industry, enabling customers to break down silos between IT and Security operations and reduce complexity, cost, and risk.

📊 Role Analysis

Career Level: Executive

Reporting Structure: Reports directly to the Chief Marketing Officer or another senior marketing leader

Work Arrangement: Hybrid (3 days/week in office) with flexibility for remote work

Growth Opportunities:

• Potential to drive revenue growth and advance career within the marketing organization
• Opportunities to collaborate with and learn from senior marketing leaders
• Possibility to shape the future of Tanium's marketing strategy and execution

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and product strategy, with the potential to make a significant impact on Tanium's go-to-market success.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): 3550 Carillon Point, Kirkland, WA, US; 2200 Powell Street, 3rd Floor, Emeryville, CA 94608, US; 100 Brook Drive, 2nd Floor, Reading, Berkshire RG2 6UJ, GB; 5080 Spectrum Dr, Addison, TX 75001, US; 3010 Highland Pkwy, Downers Grove, IL 60515, US; 2002 Summit Blvd NE, Atlanta, GA 30319, US; 3005 Carrington Mill Blvd, Morrisville, NC 27560, US; 6700 Rockledge Dr, Bethesda, MD 20817, US; 9 E 38th St, New York, NY 11203, US; 15 Bishopsgate, London, England EC2N 3AR, GB; 92, Avenue Charles de Gaulle, Neuilly-sur-Seine, Île-de-France 92200, FR; Papendorpseweg 99, Utrecht, 3528, NL; Hopfenstraße, Munich, Bavaria 80335, DE; 26 Euljiro 5gil, Seoul, 100-210, KR; 1-1-4 Shibata Kita-ku, Osaka , 530-0012, JP; 4-6-23 Meieki, Nagoya, JP; 5F Meguro Villa Garden 3-5-11 Kami-Osaki, Tokyo, JP; 40 Mount St, North Sydney, NSW 2060, AU; 567 Collins St, Melbourne, VIC 3000, AU

Geographic Context:

• Tanium's global offices provide opportunities to work with diverse teams and collaborate across time zones
• Each office location offers unique cultural experiences and local insights

Work Schedule: Standard business hours with flexibility for remote work

ASSUMPTION: Tanium's global presence and hybrid work arrangement enable employees to balance work-life integration while maintaining productivity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-depth phone or video interview with the hiring manager
• On-site or virtual final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Product marketing strategy and execution
• Cross-functional collaboration and communication
• Problem-solving and analytical skills
• Adaptability to a fast-paced, dynamic environment

Application Tips:

• Highlight relevant product marketing experience and achievements
• Tailor your resume to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• Research Tanium's products, industry, and competition to demonstrate your understanding of the role and market landscape

ATS Keywords: Product Marketing, Go-to-Market Strategy, Enterprise Software, Cybersecurity, Marketing Campaigns, Content Creation, Cross-Functional Collaboration, Strategic Positioning

ASSUMPTION: Tanium's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on problem-solving and adaptability.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Jira)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Tanium's marketing team leverages a wide range of tools to streamline workflows, improve collaboration, and drive data-informed decision-making.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Agile and adaptable
• Data-driven
• Creative and strategic
• Collaborative and inclusive

Self-Assessment Questions:

• How do you align with Tanium's core values, particularly in the context of this role?
• How do you approach working in a hybrid environment, balancing on-site and remote work?
• How do you ensure effective communication and collaboration with cross-functional teams, both on-site and remotely?

ASSUMPTION: Tanium's culture values collaboration, innovation, and customer-centricity, with an emphasis on fostering a diverse and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing strategic thinking with day-to-day tactical execution
• Navigating a complex, matrixed organization with multiple stakeholders
• Adapting to changes in product roadmaps, market conditions, or organizational priorities

ASSUMPTION: Tanium's dynamic environment presents both opportunities and challenges, requiring candidates to be adaptable, resilient, and proactive.

📈 Similar Roles Comparison

• Compared to similar roles in other organizations, this position offers the opportunity to work at the intersection of marketing and product strategy, with a significant impact on Tanium's go-to-market success
• Tanium's focus on real-time, autonomous endpoint management sets it apart in the industry, providing a unique value proposition for customers and employees
• This role offers the potential for career growth and development within Tanium's marketing organization

ASSUMPTION: While this role shares similarities with other product marketing positions, its unique context within Tanium's organization and industry makes it a distinctive opportunity.

📝 Sample Projects

• Developing a go-to-market strategy for a new endpoint security product
• Creating a comprehensive content strategy to support a major product launch
• Executing a targeted marketing campaign to drive pipeline generation for an existing product

ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of the role and the impact it can have on Tanium's go-to-market success.

❓ Key Questions to Ask During Interview

• How does this role fit into Tanium's overall marketing strategy and organization?
• What are the key priorities for the first 90 days in this role?
• How does Tanium support the professional development and growth of its marketing team members?
• What are the key challenges facing the endpoint security market, and how is Tanium positioned to address them?
• How does Tanium approach collaboration and communication across its global offices and remote teams?

ASSUMPTION: These questions are designed to help candidates understand the role's context, priorities, and the company's approach to growth and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant product marketing experience and skills
• Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
• Research Tanium's products, industry, and competition to demonstrate your understanding of the role and market landscape
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.