📌 Core Information
🔹 Job Title: Senior Director, Product Marketing, CoCounsel - Drafting, Document Analysis, Integrations
🔹 Company: Thomson Reuters
🔹 Location: Eagan, Minnesota, United States & Frisco, Texas, United States
🔹 Job Type: Full-Time, Hybrid (2 days in office)
🔹 Category: Software Development
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing efforts for CoCounsel's Drafting, Document Analysis, and Integrations
- Collaborating with cross-functional teams to drive sales effectiveness and growth
- Analyzing customer needs and market trends to inform product strategy
- Orchestrating successful product launches
- Mentoring and leading a high-performing team of product marketers
ASSUMPTION: This role requires a strategic and data-driven approach to product marketing, with a strong focus on customer-centricity and cross-functional collaboration.
📋 Key Responsibilities
✅ Lead and mentor a team of product marketers to develop and execute go-to-market strategies
✅ Collaborate with product, sales, and marketing teams to drive sales pipeline targets and effectiveness
✅ Create compelling value propositions and differentiated messaging that resonates with target customers
✅ Conduct market size estimates and assess various geographic or other market opportunities
✅ Identify and synthesize qualitative and quantitative feedback on products to develop a clear voice of the customer
✅ Ensure value propositions and messaging differentiate CoCounsel's Drafting, Document Analysis, and integrations and support the broader company vision and objectives
✅ Collaborate closely with channel leaders to partner on go-to-market strategies and tactics, including cross-sell and upsell motions
✅ Work closely with demand generation to provide key messaging documents and guidance on in-market campaigns
✅ Identify long-term market and product opportunities based on data, research, and strategic analysis of customers and their industries
ASSUMPION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product success.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent; JD or MBA preferred
Experience: 10+ years in Product Marketing or related roles supporting a SaaS product
Required Skills:
- Proven ability to analyze qualitative and quantitative data to assess customer needs and opportunity size
- Demonstrated ability to develop compelling vision and roadmap storytelling
- Proven ability to establish a broad vision and take ideas from concept through to completion
- Proven ability to set annual and quarterly plans and prioritize team projects and workload
- Demonstrated ability to understand commercial, technological, and strategic drivers to build and execute multi-year strategy
- Demonstrated prior experience setting and driving successful delivery of complex product marketing campaigns
- Experience leading cross-functional agile teams to develop and execute go-to-market strategies and multi-channel marketing programs
- Ability to understand and interpret fundamental workings and trends within a target industry
- Knowledge of the legal market and/or how law firms operate is preferred
Preferred Skills:
- Experience with generative AI solutions
- Fluency in Spanish or other relevant languages
ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving growth and success in SaaS products.
💰 Compensation & Benefits
Salary Range: $135,800 - $252,200 USD per year
Benefits:
- Industry-leading benefits, including flexible vacation, mental health days off, access to Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Flexible work arrangements, including work from anywhere for up to 8 weeks per year and a hybrid model
- Career development and growth opportunities, including skills-first approach to learning and skill development
- Inclusive culture with eleven business resource groups and a globally recognized reputation for innovation and customer focus
- Hybrid work model with 2-3 days a week in the office, depending on the role
- Social impact initiatives, including paid volunteer days off, pro-bono consulting projects, and environmental, social, and governance (ESG) initiatives
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on industry standards for similar roles and considers the experience level required for this position. The benefits package is comprehensive and designed to support the wellbeing of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on legal, tax, compliance, and news
Company Size: 10,001+ employees (Global)
Founded: 1934 (as Reuters Limited)
Company Description:
- Thomson Reuters is the world’s leading provider of news and information-based tools to professionals
- Our worldwide network of journalists and specialist editors keep customers up-to-date on global developments, with a particular focus on legal, regulatory, and tax changes
- We operate in complex arenas that move society forward — tax, law, compliance, government, media
- Our customers reinvent themselves in a disruptive digital age with our help
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- and News
Company Website: thomsonreuters.com
ASSUMPTION: Thomson Reuters is a large, global organization with a strong focus on providing essential information and tools to professionals in various industries.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the Head of Product Marketing, CoCounsel
Work Arrangement: Hybrid (2 days in office)
Growth Opportunities:
- Potential to grow into a VP or Director role within the CoCounsel product line
- Opportunities to expand into other product lines or take on broader responsibilities within the organization
- Chance to develop leadership and mentoring skills by managing and growing a team of product marketers
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their impact and influence within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in office)
Office Location(s): Eagan, Minnesota & Frisco, Texas
Geographic Context:
- Eagan, Minnesota: Suburban area south of St. Paul, with a mix of urban and rural surroundings
- Frisco, Texas: Fast-growing city in the Dallas-Fort Worth metroplex, with a mix of urban and suburban environments
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and situational interviews
- Case study or project presentation
- Final round interviews with key stakeholders
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Cross-functional collaboration and communication
- Data analysis and interpretation
- Leadership and team management
- Customer-centric mindset and market understanding
Application Tips:
- Highlight relevant experience in product marketing, with a focus on driving growth and success in SaaS products
- Demonstrate a strong understanding of the legal market and CoCounsel's Drafting, Document Analysis, and integrations
- Showcase your ability to analyze data and develop compelling value propositions and messaging
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership capabilities
ATS Keywords: Product Marketing, SaaS, Customer Needs Assessment, Market Trends Analysis, Competitive Assessments, Go-To-Market Strategies, Team Leadership, Financial Analysis, Visionary Storytelling, Cross-Functional Collaboration, Agile Team Leadership, Legal Market Knowledge, Messaging and Positioning, Data Analysis, Product Launches, Customer Feedback Synthesis, Sales Enablement
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing the candidate's strategic thinking, data analysis, and leadership skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA)
- AI and machine learning tools (e.g., Python, R)
ASSUMPTION: Candidates should be comfortable working with a variety of tools and technologies, with a strong focus on data analysis and marketing automation.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Independence
- Innovation
- Customer-centricity
- One Thomson Reuters
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you approach assessing customer needs and market opportunities in a dynamic and evolving landscape?
- Can you provide an example of a time when you successfully led a cross-functional team to execute a complex product marketing campaign?
- How do you balance strategic planning with hands-on execution, and how do you prioritize your workload to ensure both are effectively addressed?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Thomson Reuters' values and work style, with a particular focus on collaboration, data-driven decision-making, and customer-centricity.
⚠️ Potential Challenges
- Managing a team of product marketers with varying levels of experience and expertise
- Balancing strategic planning and execution in a fast-paced and evolving market
- Collaborating effectively with cross-functional teams, including product, sales, and marketing
- Adapting to changes in customer needs, market trends, and competitive landscape
- Ensuring consistent and high-quality messaging and positioning across various channels and touchpoints
ASSUMPTION: These challenges require strong leadership, adaptability, and a customer-centric mindset to successfully navigate and overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on CoCounsel's Drafting, Document Analysis, and integrations, but shares similarities with other senior product marketing roles within the organization and industry
- Compared to other senior product marketing roles, this position has a strong focus on customer needs assessment, market trends analysis, and competitive assessments
- Career path comparison: This role can serve as a stepping stone to VP or Director roles within the CoCounsel product line or other product lines within the organization
ASSUMPTION: While this role shares similarities with other senior product marketing positions, its unique focus on CoCounsel's Drafting, Document Analysis, and integrations sets it apart and offers a distinct opportunity for growth and impact.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new product launch, including messaging, positioning, and pricing
- Conducting a competitive analysis and creating a compelling value proposition that differentiates CoCounsel's Drafting, Document Analysis, and integrations
- Creating a customer feedback program that synthesizes qualitative and quantitative data to inform product strategy and roadmap
ASSUMPTION: These sample projects demonstrate the strategic and data-driven approach required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Drafting, Document Analysis, and integrations within CoCounsel, and how this role will contribute to their growth and success?
- How does the product marketing team collaborate with the product, sales, and marketing teams, and what are the key priorities for these collaborations in the near term?
- What are the most significant customer pain points or market opportunities that this role will focus on addressing, and how will success be measured in these areas?
- How does Thomson Reuters support the professional development and growth of its product marketing team members, and what opportunities exist for growth and advancement within the organization?
- What are the key challenges facing the CoCounsel product line, and how can this role help address and overcome them?
ASSUMPTION: Asking these questions will help you better understand the role's priorities, the team's dynamics, and the organization's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, with a focus on driving growth and success in SaaS products
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership capabilities, and customer-centric mindset
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
