π Core Information
πΉ Job Title: Senior Director, Product Marketing, CoCounsel - Drafting, Document Analysis, Integrations
πΉ Company: Thomson Reuters
πΉ Location: United States
πΉ Job Type: Hybrid
πΉ Category: Marketing
πΉ Date Posted: 2025-04-14
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site with hybrid option
π Job Overview
Key aspects of this role include:
- Leadership of product marketing team for CoCounsel - Drafting, Document Analysis, and Integrations
- Collaboration with product, sales, and marketing teams to drive growth
- Assessment of customer needs and market trends
- Development of compelling value propositions and messaging
- Orchestration of successful product launches
- Cross-functional team leadership and mentoring
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with various teams.
π Key Responsibilities
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Lead and mentor a high-performing team of product marketers
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Collaborate with product, sales, and marketing teams to drive growth
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Assess customer needs and market trends
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Create market size estimates and develop compelling value propositions
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Develop and execute go-to-market strategies and multi-channel marketing programs
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Identify long-term market and product opportunities
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Orchestrate successful product launches
ASSUMPION: This role involves a mix of strategic planning, tactical execution, and team leadership.
π― Required Qualifications
Education: Bachelorβs degree or equivalent; JD or MBA preferred
Experience: 10+ years in Product Marketing or related roles supporting a SaaS product
Required Skills:
- Proven ability to assess customer needs and market trends
- Excellent communication and presentation skills
- Strong leadership and team management skills
- Ability to work effectively with cross-functional teams
- Proven ability to create and execute go-to-market strategies
Preferred Skills:
- Knowledge of the legal market and/or how law firms operate
- Experience with AI or generative AI products
ASSUMPTION: Candidates with experience in the legal tech industry or with AI products may have an advantage.
π° Compensation & Benefits
Salary Range: $135,800 - $252,200 USD (based on company-provided range)
Benefits:
- Industry-leading benefits package, including flexible vacation, mental health days, retirement savings, tuition reimbursement, and employee incentive programs
- Flexible work arrangements, including work from anywhere for up to 8 weeks per year and a hybrid model
- Comprehensive health, dental, vision, disability, and life insurance
- Competitive 401k plan with company match
- Paid holidays, parental leave, and sabbatical leave
- Fitness reimbursement and employee assistance program
Working Hours: Full-time, hybrid work arrangement with 2-3 days in the office
ASSUMPTION: The salary range provided is based on the company's stated range. Actual compensation may vary based on factors such as location, experience, and performance.
π Applicant Insights
π Company Context
Industry: Software Development, specifically legal tech and AI
Company Size: 10,001+ employees (globally)
Founded: 1853 (as a news agency; acquired by Reuters in 2008)
Company Description:
- Thomson Reuters provides news and information-based tools to professionals in the legal, tax, accounting, and compliance sectors
- Offers a wide range of products and services, including highly specialized information-enabled software and tools, as well as the world's most global news services - Reuters
- Operates in over 100 countries, with a global workforce of over 25,000 employees
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- and News
Company Website: http://tr.com
ASSUMPTION: Thomson Reuters is a large, global organization with a strong focus on innovation and technology.
π Role Analysis
Career Level: Senior leadership role with significant impact on the segment's trajectory
Reporting Structure: Reports directly to the Head of Product Marketing or similar role
Work Arrangement: Hybrid, with 2-3 days in the office and the option to work from anywhere for up to 8 weeks per year
Growth Opportunities:
- Potential to grow into a more senior role within the product marketing organization or take on additional responsibilities
- Opportunities to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers significant growth potential for the right candidate.
π Location & Work Environment
Office Type: Hybrid, with 2-3 days in the office
Office Location(s): Multiple locations, with the primary office in Toronto, Canada
Geographic Context:
- Thomson Reuters has a strong global presence, with offices in over 100 countries
- The primary office in Toronto is located in the downtown core, with easy access to public transportation
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Domain knowledge in legal tech or AI
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and team management skills
- Research the company and the CoCounsel product to demonstrate your understanding of the business and the role
ATS Keywords: Product Marketing, Legal Tech, AI, Go-to-Market Strategy, Team Leadership, Customer Needs Assessment, Market Trends Analysis
ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and domain knowledge in legal tech or AI.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in relevant marketing, project management, and data analysis tools is required for this role.
π Cultural Fit Considerations
Company Values:
- Integrity
- Independence
- Innovation
- Customer Focus
- One Thomson Reuters
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and accountable
Self-Assessment Questions:
- How do your personal values align with Thomson Reuters' core values?
- Can you provide an example of a time when you had to adapt to a significant change in a project or strategy, and how did you approach it?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure the quality of your work?
ASSUMPTION: Thomson Reuters values candidates who are a strong cultural fit, with a focus on integrity, innovation, and customer focus.
β οΈ Potential Challenges
- Managing a high-performing team with diverse skills and backgrounds
- Balancing strategic planning with tactical execution
- Keeping up with the latest trends and developments in legal tech and AI
- Navigating a large, global organization with multiple stakeholders
ASSUMPTION: This role presents unique challenges and opportunities for growth and development.
π Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on a specific product suite (CoCounsel) within the broader legal tech landscape
- Compared to other senior leadership roles, this position has a strong focus on strategic planning and execution, as well as team leadership
- Career path comparison: This role can lead to more senior positions within the product marketing organization or expanded responsibilities within the broader legal tech or AI sectors
ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and team leadership within the legal tech and AI sectors.
π Sample Projects
- Developing a go-to-market strategy for a new CoCounsel feature or integration
- Conducting customer interviews and focus groups to assess needs and gather feedback
- Creating a competitive landscape analysis and developing differentiated messaging
- Orchestrating a successful product launch, including cross-functional collaboration and event planning
ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the role, as well as the importance of customer feedback and cross-functional collaboration.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader product marketing organization and the company's long-term strategy?
- What are the most significant challenges facing the CoCounsel product suite, and how can this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to innovation and staying ahead of industry trends in legal tech and AI?
ASSUMPTION: These questions will help you understand the role's priorities, challenges, and growth opportunities, as well as the company's commitment to employee development and innovation.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and team management skills
- Research the company and the CoCounsel product to demonstrate your understanding of the business and the role
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.