📌 Core Information
🔹 Job Title: Sr. Director, Product Marketing & Enablement
🔹 Company: Iron Mountain
🔹 Location: Massachusetts - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading and executing market strategies for Iron Mountain’s Digital Business Unit products
- Driving product positioning, messaging, and competitive differentiation
- Empowering sales teams through enablement strategies, content, and training
- Collaborating cross-functionally with Product Management, Sales, Marketing, and corporate Sales Enablement teams
- Measuring and optimizing enablement and product marketing KPIs
ASSUMPTION: This role requires a dynamic leader with a deep understanding of B2B technology markets, strong storytelling skills, and a passion for enabling sellers and partners with compelling content, tools, and training.
📋 Key Responsibilities
✅ Develop and execute comprehensive marketing strategies, including positioning, messaging, and competitive differentiation for our products and solutions
✅ Conduct competitive analysis, market research, and voice-of-customer insights to inform product positioning and enablement strategies
✅ Drive the strategy and execution of product launch campaigns, working closely with demand generation, corporate marketing, and product teams
✅ Build and scale our Product Enablement function that equips sales with the knowledge, tools, and resources to understand our full Digital product suite
✅ Create and refine sales playbooks, presentations, and customer-facing content to align with the buyer’s journey and market trends
✅ Design and implement training programs that improve the product understanding and effectiveness of our sales and solution architecture teams
✅ Partner closely with Product Management, Sales Leadership, Sales Enablement and Marketing to align on priorities and ensure consistent messaging
✅ Define and track key enablement and product marketing KPIs, continuously optimizing strategies for impact and effectiveness
ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or a related field; MBA preferred
Experience: 12+ years of experience in product marketing, sales enablement, or related roles in B2B technology, SaaS, or cloud industries
Required Skills:
- Proven track record of leading high-performing teams and driving marketing and enablement success
- Strong understanding of enterprise sales motions, including direct, partner-led, and digital sales models
- Exceptional storytelling and communication skills, with the ability to translate complex technology into compelling value propositions
- Experience developing enablement programs, sales content, and competitive intelligence frameworks
- Data-driven mindset with experience measuring the impact of marketing and enablement programs
- Ability to thrive in a fast-paced, matrixed environment with strong cross-functional collaboration skills
Preferred Skills:
- Experience working in a high-growth, matrixed organization
- Familiarity with Iron Mountain’s products and services
ASSUMPTION: The ideal candidate will have a proven track record in product marketing and sales enablement, with a strong understanding of B2B technology markets and enterprise sales motions.
💰 Compensation & Benefits
Salary Range: $180,000 - $220,000 per year (Based on industry standards for a Senior Director role in B2B technology, SaaS, or cloud industries with 10+ years of experience)
Benefits:
- Competitive compensation and benefits package
- Opportunity to shape and lead a critical function in a high-growth business unit
- Collaborative, inclusive, and high-performing culture
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate’s experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Iron Mountain is a global leader in storage and information management services, providing solutions for information, data, and asset lifecycle management. They operate in the IT Services and IT Consulting industry, serving over 225,000 customers worldwide, including 95% of the Fortune 1000.
Company Size: Iron Mountain has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Iron Mountain was founded in 1951 and has since grown into a publicly-traded company (NYSE: IRM) with a strong commitment to sustainability and customer satisfaction.
Company Description:
- Iron Mountain provides information and asset lifecycle management services, helping organizations protect, unlock, and extend the value of their information and assets throughout their lifecycle.
- The company offers a range of services, including records and information management, digital transformation services, data centers, asset lifecycle management, fine art storage, handling, and logistics.
- Iron Mountain is committed to delivering innovative, sustainable, and socially responsible solutions that meet the evolving needs of its customers.
Company Specialties:
- Information Management
- Document Management Solutions
- Secure Shredding
- Data Protection
- Archiving
- EMR Enablement
- Records Storage
- Cloud
- Scanning and Digitizing
- Business Process Management
- Data Center
- Colocation
- Warehouse and Logistics
- Asset Lifecycle Management
- Digital Solutions
Company Website: http://www.ironmountain.com
ASSUMPTION: Iron Mountain’s extensive experience and global presence provide a stable and supportive work environment for employees, with a strong focus on customer satisfaction and innovation.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Vice President of Marketing for the Digital Business Unit.
Reporting Structure: The Sr. Director of Product Marketing & Enablement will lead and manage a team of product marketing and enablement professionals, collaborating closely with other teams within the Digital Business Unit and Iron Mountain’s corporate organization.
Work Arrangement: This role offers remote work options, with flexible hours and a focus on results and performance.
Growth Opportunities:
- As Iron Mountain’s Digital Business Unit continues to grow and evolve, there will be opportunities for the successful candidate to expand their role and influence within the organization.
- The company’s commitment to employee development and internal promotions provides ample opportunities for career growth and advancement.
- This role offers the chance to work on high-impact projects and initiatives, driving revenue growth and market adoption of Iron Mountain’s digital solutions.
ASSUMPTION: The successful candidate will have the opportunity to make a significant impact on Iron Mountain’s Digital Business Unit and contribute to its continued growth and success.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site meetings and events as needed
Office Location(s): Iron Mountain’s headquarters is in Boston, Massachusetts, but this role can be performed remotely from anywhere in the United States.
Geographic Context:
- Massachusetts is home to a thriving technology industry, with numerous opportunities for networking and professional development.
- The remote work arrangement allows for greater flexibility and work-life balance, with the ability to work from anywhere with a stable internet connection.
- Iron Mountain’s global presence provides opportunities for international collaboration and exposure to diverse markets and cultures.
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of autonomy and work-life balance, allowing employees to manage their time and priorities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Vice President of Marketing for the Digital Business Unit
Key Assessment Areas:
- Product marketing and enablement expertise
- Strategic thinking and planning
- Cross-functional collaboration and communication skills
- Leadership and team management capabilities
- Alignment with Iron Mountain’s company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Iron Mountain’s products, services, and market position
- Prepare examples of your past achievements in product marketing and enablement to showcase during interviews
- Research Iron Mountain’s company culture and values to ensure a strong fit
ATS Keywords: Product Marketing, Sales Enablement, B2B Technology, SaaS, Cloud, Competitive Intelligence, Market Research, Sales Content Development, Training Programs, Cross-Functional Collaboration, Data-Driven Mindset, Metrics Optimization, Leadership, Strategic Thinking
ASSUMPTION: Iron Mountain’s hiring process is designed to assess candidates’ skills, experience, and cultural fit, with a focus on finding the best possible fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Product management and roadmapping tools (e.g., Asana, JIRA)
- Sales enablement and training platforms (e.g., Showpad, Seismic)
- Market research and competitive intelligence tools (e.g., G2, Forrester)
ASSUMPTION: The successful candidate will have experience with relevant marketing, product management, and sales enablement tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Service
- Innovation
- Teamwork
- Customer Focus
Work Style:
- Collaborative and inclusive
- Results-driven and performance-focused
- Adaptable and responsive to change
- Customer-centric and customer-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, matrixed environment with strong cross-functional collaboration skills?
- Are you passionate about bridging product marketing and enablement to drive growth and market adoption?
- Do you have a proven track record of leading high-performing teams and driving marketing and enablement success?
- Are you comfortable working remotely and managing your time and priorities effectively?
ASSUMPTION: Iron Mountain values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer satisfaction. The successful candidate will be a strong cultural fit with these values and be able to thrive in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent messaging and execution across multiple channels
- Balancing the demands of multiple stakeholders and priorities
- Keeping up with the rapid pace of change in the technology industry
- Adapting to a matrixed organization with multiple reporting lines and influences
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their strong leadership, communication, and collaboration skills to drive results and impact.
📈 Similar Roles Comparison
- This role is unique in its focus on both product marketing and enablement, requiring a strong balance of strategic thinking, tactical execution, and cross-functional collaboration
- Compared to traditional product marketing roles, this position places a greater emphasis on sales enablement, training, and content development
- In contrast to dedicated sales enablement roles, this role requires a deeper understanding of product positioning, messaging, and competitive differentiation
ASSUMPTION: The unique blend of product marketing and enablement responsibilities in this role requires a candidate with a broad skill set and a strong ability to adapt to different priorities and stakeholders.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new product launch, including positioning, messaging, competitive differentiation, and launch campaign execution
- Conducting market research and competitive analysis to inform product positioning and enablement strategies, and presenting findings to cross-functional stakeholders
- Designing and implementing a sales training program to improve product understanding and effectiveness, with measurable KPIs and continuous optimization
ASSUMPTION: The successful candidate will have experience with similar projects and be able to apply their knowledge and skills to drive results and impact in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the product marketing and enablement functions within the Digital Business Unit, and how this role fits into that structure?
- How does the Digital Business Unit collaborate with Iron Mountain’s corporate marketing and sales enablement teams, and what are the key priorities for this role in that context?
- What are the most pressing challenges facing the Digital Business Unit, and how can this role help address them?
- How does Iron Mountain support the growth and development of its employees, and what opportunities exist for career advancement within the organization?
- What is the company’s long-term vision for the Digital Business Unit, and how does this role contribute to that vision?
ASSUMPTION: Asking insightful and well-researched questions demonstrates your interest in the role and your understanding of Iron Mountain’s business and market position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in product marketing and enablement to showcase during interviews
- Research Iron Mountain’s company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
