📌 Core Information
🔹 Job Title: Sr Director Product Marketing (REMOTE FROM ANYWHERE IN THE USA)
🔹 Company: AYTM
🔹 Location: Anywhere in the USA
🔹 Job Type: Remote
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Executing product marketing initiatives to drive product adoption and enhance customer experience
- Developing customer lifecycle marketing strategies
- Creating sales enablement materials and competitive intelligence
- Collaborating with cross-functional teams to influence product roadmaps and improve conversion rates
ASSUMPTION: This role requires a strategic mindset, strong execution skills, and the ability to thrive in a remote work environment.
📋 Key Responsibilities
✅ Support the Head of Go-To-Market by executing product marketing initiatives that drive product adoption
✅ Develop and implement customer lifecycle marketing strategies to enhance engagement, retention, and expansion
✅ Create and manage sales enablement materials such as presentations, product information sheets, digital enablement tools, customer case studies, and more
✅ Support the curation of a competitive intelligence program including feature deep dives, battlecard creation, and maintaining a database of competitor intel
✅ Assist in developing product messaging and positioning that aligns with customer needs and business objectives
✅ Maintain competitive intelligence research to inform product positioning and differentiation
✅ Support internal and external training efforts for sales and customer-facing teams
✅ Work closely with the product team to relay market insights, customer feedback, and competitive analysis to influence product roadmap decisions
✅ Develop and maintain content that enhances customer understanding, including website materials, thought leadership pieces, and solution briefs
✅ Collaborate with go-to-market leadership to optimize product marketing strategies that maximize revenue generation and improve conversion rates
✅ Assist with planning and executing marketing campaigns and events that drive product awareness and customer engagement
ASSUMPTION: This role requires strong project management skills, the ability to handle multiple time-sensitive, cross-functional projects simultaneously, and excellent communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in research, marketing, communications, business, or technology field
Experience: 4+ years of product marketing experience working in a SaaS organization
Required Skills:
- Proven track record of executing product marketing strategies in a SaaS environment
- Strong customer knowledge and competitive marketing strategies
- Ability to build solution sets from a portfolio of products and clearly articulate customer benefits
- Excellent oral communication skills, including the ability to effectively convey information to a wide variety of internal and external audiences
- Demonstrated ability to understand and effectively communicate complex, technical concepts to technical and non-technical audiences
- Experience working with sales, client services, product management, and developers
- Outstanding copywriting, copy editing, and content creation skills
- Excellent project management skills, with the ability to handle multiple time-sensitive, cross-functional projects simultaneously
Preferred Skills:
- Remote work experience
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in market research or consumer insights may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Estimated, based on industry standards for a Sr Director role in a mid-sized SaaS company)
Benefits:
- Unlimited, responsible PTO
- Affordable insurance ($0 deductible health plans plus dental, vision, and more!)
- 401k retirement account with automatic company contributions
- Dependent care pre-tax benefit account
- Professional development opportunities
- In-home snack allowance
- Cellphone/internet credits
- Equipment and structured onboarding
- Paid volunteer time
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a Sr Director role in a mid-sized SaaS company. The actual salary may vary based on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Market Research
Company Size: 51-200 employees (Mid-sized company)
Founded: 2009 (16 years ago)
Company Description:
- AYTM delivers state-of-the-art insights automation technology and expert guidance
- Focused on providing answers for today's clients while evolving a platform that supports tomorrow's curious minds
- Advancing research with transparency and flexibility, AYTM helps clients connect to a community of people, optimize products, positioning, and concepts, and get from idea to market faster
Company Specialties:
- DIY Online Market Research
- Innovative Research Platform
- Advanced Analytics/Reporting
- Market Research professional services
- Market Research Automation
- Global Consumer Panel
- Survey Editor
Company Website: http://aytm.com
ASSUMPTION: AYTM is a mid-sized market research company with a strong focus on technology and innovation. They offer a comprehensive suite of market research services and have a global consumer panel.
📊 Role Analysis
Career Level: Senior (Managerial)
Reporting Structure: Reports directly to the Head of Go-To-Market
Work Arrangement: Remote (Solely)
Growth Opportunities:
- Potential to grow into a VP or Director-level role as the company expands
- Opportunities to lead and mentor junior team members
- Chance to shape the product marketing function and make a significant impact on the company's growth
ASSUMPTION: This role offers significant growth potential for the right candidate, as AYTM is a fast-growing company in a rapidly evolving industry.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Anywhere in the USA
Geographic Context:
- AYTM is a fully remote company, allowing employees to work from anywhere in the USA
- This role may require occasional travel for meetings or events
- The company is headquartered in Mt. Laurel, New Jersey
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: This role requires strong self-discipline and the ability to work effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study presentation
- Final round interview with the hiring manager and/or team members
- Background check and offer
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with AYTM's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare a portfolio or case studies demonstrating your product marketing achievements
- Research AYTM's products, services, and market position to show your understanding of the company and industry
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Product Marketing, SaaS, Customer Engagement, Sales Enablement, Competitive Intelligence, Product Messaging, Project Management, Copywriting, Content Creation, Communication, Collaboration, Market Insights, Customer Feedback, Technical Concepts, Empathy, Curiosity, Creativity
ASSUMPTION: AYTM uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the ATS and increase your chances of being considered for an interview.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Competitive intelligence tools (e.g., SimilarWeb, BuiltWith)
- Survey creation and analysis tools (e.g., SurveyMonkey, Google Forms)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: AYTM uses a variety of tools and technologies to support its marketing and research operations. Familiarity with these tools is not required but may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Empathy
- Curiosity
- Creativity
- Collaboration
- Integrity
- Accountability
- Continuous Learning
Work Style:
- Remote work environment
- Flexible hours and results-driven culture
- Strong emphasis on communication, collaboration, and project management
- Fast-paced and dynamic work environment
Self-Assessment Questions:
- Do you have a proven track record of executing product marketing strategies in a SaaS environment?
- Are you comfortable working in a remote work environment with minimal supervision?
- Do you thrive in a fast-paced, dynamic work environment with a strong emphasis on collaboration and communication?
- Are you curious, empathetic, humorous, confident, collaborative, and proactive?
ASSUMPTION: AYTM values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Working remotely may present challenges in maintaining work-life balance and staying motivated
- The role may require occasional travel for meetings or events
- The fast-paced work environment may be overwhelming for candidates who prefer a slower pace
- The role may require working with a diverse range of internal and external stakeholders, which can be challenging at times
ASSUMPTION: These potential challenges are not insurmountable, but candidates should be aware of them and consider how they would address them in the role.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager role, but with a broader scope and more strategic focus
- Unlike traditional market research companies, AYTM places a strong emphasis on technology and innovation
- This role offers more growth potential than similar roles in smaller or slower-growing companies
ASSUMPTION: Candidates should research similar roles in the market research and SaaS industries to better understand the differences and similarities between this role and others.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch
- Creating a competitive battlecard to differentiate AYTM's products from competitors
- Designing and implementing a customer lifecycle marketing campaign to improve customer retention and expansion
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Sr Director Product Marketing might work on at AYTM. The actual projects may vary based on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the product marketing team currently, and how does this role address them?
- How does AYTM support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does AYTM measure the success of its product marketing initiatives?
- What is the company's long-term vision for the product marketing function, and how does this role contribute to that vision?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company's long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare a portfolio or case studies demonstrating your product marketing achievements
- Research AYTM's products, services, and market position to show your understanding of the company and industry
- Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
